Southwest Michigan First is seeking a creative and strategic Graphic Design and Marketing Associate to support Consultant Connect and organizational marketing efforts. This role is ideal for a detail-oriented designer who thrives in a fast-paced environment and enjoys creating engaging content across digital, print, and live-event platforms.
Role Breakdown
Consultant Connect - Graphic Design & Marketing: 80%
Southwest Michigan First - Graphic Design & Marketing: 20%
Key Responsibilities
Consultant Connect
Collaborate with senior leaders to develop and refine messaging.
Design original digital and web-based content with strong visual storytelling.
Develop visual brand elements, website content, and social media strategy.
Create event-specific collateral such as invitations, programs, signage, wayfinding, presentations
Lead regional social media execution, including content and multimedia creation.
Assist with writing, editing, email marketing, and content calendars.
Coordinate printing, media distribution, vendors, and design tools.
Support and attend conferences, special events, and partner initiatives, some of which may require travel.
Southwest Michigan First
Design internal and external marketing and promotional materials.
Promote organizational milestones, projects, community activities, and staff updates.
Ensure all materials reflect a consistent, positive brand image.
Assist various teams with special projects, events, and other needs as they arise.
Minimum Qualifications
Bachelor's degree inmarketing, graphic design, communications, or related field.
2-4 years of relevant experience.
Advanced knowledge of the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign.
Strong project management, communication, and attention to detail.
Proficiency in Microsoft Office; familiarity with WordPress.
Experience with MailChimp, HubSpot, Monday.com or similar platforms preferred.
Self-motivated, deadline-driven, and comfortable working with diverse stakeholders.
WHY SOUTHWEST MICHIGAN FIRST?
Competitive Insurance Benefits Package: Our comprehensive insurance package ensures you and your family are covered with health and dental plans that meet your needs.
Employer-Paid Life Insurance: We prioritize your well-being by providing life insurance coverage at no cost to you, offering peace of mind for you and your loved ones.
Employer-Paid HSA (Health Savings Account): Take advantage of our HSA to save on medical expenses with pre-tax dollars, enhancing your financial wellness.
Employer Contribution Retirement Plan (100% Vested Immediately): Plan for your future with confidence. Our retirement plan includes employer contributions that are fully vested from day one, ensuring your long-term financial security.
Wellness Reimbursement: We support your commitment to well-being with a reimbursement program for wellness-related expenses, promoting a healthy work-life balance.
16 Paid Holidays: Enjoy a generous holiday schedule, allowing you to celebrate and recharge throughout the year.
Half Day Fridays (Memorial Day to Labor Day): Embrace work-life balance with half-day Fridays during the summer months, giving you extra time to relax and enjoy personal pursuits.
Stocked Kitchen: Fuel your day with our stocked kitchen, providing snacks and beverages to keep you refreshed and productive.
Interested? Apply now! All applications require:
Cover Letter
Resume
About Southwest Michigan First
Southwest Michigan First is an organization of privately funded economic development advisors who act as the catalyst for economic success in Southwest Michigan. Founded in 1999 on the principle that the greatest force for change is a job, the organization works across all industries throughout the seven counties making up the Southwest Michigan region.
Southwest Michigan First provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, age, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws. In addition to federal law requirements, Southwest Michigan First complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
$35k-50k yearly est. 4d ago
Looking for a job?
Let Zippia find it for you.
Specialist Marketing
Blue Chip Casino Hotel Spa
Marketing manager job in Michigan City, IN
Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.
Job Description
To attract and maintain our customer base and drive revenue and visitation through guest promotions, tournaments and events. THIS IS AN ENTRY LEVEL, ON CALL, STEADY EXTRA POSITION.
Develops and coordinates tournaments in all gaming areas, including Slots, Tables and VIP functions.
Responsible for maintaining tournament budgets.
Coordinates locations, rooms, food, equipment and personnel for tournaments.
Maintains records of tournament details: names and addresses of tournament participants, gift distribution, entry fee collection, etc.
Interact with VIP Services and Casino Marketing Departments to coordinate all aspects of customer's attendance at tournaments and events.
Communicate with customers, employees, and managementin a friendly, courteous manner.
Coordinate details of special event functions and promote positive customer relations.
Coordinates ordering and purchasing of all event gift items including all tournament items.
Assist in developing a theme for events.
Assist in developing the menu for each event. Communicate and track dinner costs and buffet cost to management for each event.
Register guests for special events: complete applicable entry or registra-tion forms, provide information regarding the event, hotel, and facilities.
Distribute prizes: redeem coupons, verify winning status or eligibility of guest, and distribute prize according to event rules and procedures.
Interact with VIP Services to coordinate all aspects of guest's attendance at special event.
Complete submission of events to the Indiana Gaming Commission and assure compliance.
Arrange banquet space, entertainment, decorations including ordering of centerpiece arrangements, tablecloths and napkins.
Responsible for tracking, issuing and storing all left over inventory from events and tournaments.
Act as liaison in helping customers to resolve any conflict or situation that may occur during event check-in.
Responsible for accurate monitoring and execution of all operational promotion rewards.
Operate a personal computer; possess knowledge of software utilized by department.
Qualifications
Must be computer literate with Word and Excel.
Previous event planning experience helpful.
Able to stay organized while working on multiple projects and tight deadlines. Proficient in business writing.
Possess excellent oral communication skills.
Additional Information
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
$41k-64k yearly est. 1d ago
Marketing Manager
Roy-Miller Team, BHHS
Marketing manager job in Portage, MI
We are an established and highly productive real estate team that has enjoyed steady growth and is a top producer in Southwest Michigan. We want to take our sales to the next level and need a marketing professional to manage our ever-growing lead database and create even better marketing materials to promote our team. Our agents and administrators are positive, high-energy people with an appreciation for continuous personal growth.
Supervising lead generation and Follow Up Boss database
Working with agents to maximize lead conversion
Creating drip campaigns for agents' sphere of influence and past clients
Create internal and external print and marketing materials
Social Media marketing on Facebook and Instagram
Great written and verbal communication skills
Self-motivated and enjoys creating a program from the ground up
Database experience
Basic graphic design ability
College degree preferred but not required; equivalent work experience is sufficient
Technical aptitude to learn multiple computer applications
Working knowledge of GSuite
Working knowledge of Google Ads
$80k-120k yearly est. 2d ago
Manager of Marketing & Brand
Gryphon Place 3.3
Marketing manager job in Kalamazoo, MI
Full-time Description
STATEMENT OF THE JOB
The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals.
Requirements
ESSENTIAL FUNCTIONS
Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases
Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn
Evaluate and refine Gryphon Place's marketing strategy and marketing plan
Use design programs to create marketing and promotional materials as needed for the organization
Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed
Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information.
Ensure all external communication content is consistent with the organization's brand
Develop and implement innovative sourcing strategies to attract diverse, quality candidates
Ensure a positive candidate experience through all stages of the recruitment and selection process
Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas
Manage the organization and distribution of promotional items and materials for events, presentations, and partners
Other duties as assigned
QUALIFICATIONS AND EXPERIENCE:
Bachelor's degree inmarketing, communication, or related field; or an equivalent amount of experience
Minimum 2 years of marketing experience
Minimum 1 year of event experience
Proficient in design programs including Canva and Adobe
Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds
Ability to work evenings and weekends for outreach and event planning, as needed
KNOWLEDGE / SKILLS / ABILITIES
Strong computer and design skills
Strong attention to detail
Excellent verbal and written communication skills
Ability to work evenings/weekends as needed
Ability to complete assignments on a deadline
Ability to work independently and exercise good judgment
PHYSICAL REQUIREMENTS
This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds.
This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
$56k-72k yearly est. 48d ago
Vice President of Marketing & Communications
Patrick Industries 4.9
Marketing manager job in Elkhart, IN
Patrick Industries, a publicly traded company headquartered inElkhart, Indiana, invites you to join a team of dedicated Team Members who are passionate about delivering high-quality products and exceptional customer service. As a leading solutions provider serving a diverse range of markets across the United States, our commitment to innovation, quality, and sustainability has positioned us as a high growth, diversified and empowered Team of more than 10,000! Your adventure awaits!
The Vice President of Marketing & Communications is a key leadership role tasked with shaping and driving Patrick Industries' marketing vision, brand identity, messaging, and strategic initiatives. This leader will ensure the company's diverse portfolio of brands is effectively positioned across its markets, enhancing customer engagement, driving innovation, and maintaining Patrick Industries' reputation as an industry leader in the manufacturing and distribution sectors.
Specific responsibilities are as follows:
* Marketing and Communications Strategy. Develop and implement a comprehensive marketing and communications strategy to support Patrick Industries' business objectives and long-term growth. Drive marketing and communication initiatives that strengthen the company's brand equity and position in the market. Identify new market opportunities and innovative approaches to expand brand reach.
* Brand Management & Development. Oversee the development and execution of branding strategies that highlight the unique value of Patrick Industries' products and services. Ensure consistency of branding and messaging across all divisions, subsidiaries, and customer touchpoints. Lead creative initiatives to refresh and elevate brand positioning across industry verticals.
* Communication. Develop content for external communications, including social media, trades, and key internal communications. Focus on generating local/regional/national media interest. Develop a communication program that continually informs our key constituents / C-suite on industry news, and trends. Collaborate and align with our investor relations team to tell our story.
* Digital & Traditional Marketing Leadership. Drive the integration of digital marketing strategies, including web presence, social media, and content marketing, to engage with diverse audiences. Oversee traditional marketing efforts such as trade shows, print collateral, and direct marketing to complement digital initiatives. Utilize data analytics to measure performance and ROI, refining strategies for continuous improvement.
* Market Insights & Competitive Analysis. Conduct in-depth market research to identify trends, customer needs, and emerging opportunities. Monitor competitors' strategies to position Patrick Industries as a leader in its space. Establish and report on marketing and communication metrics. Translate insights into actionable strategies to enhance customer experience and drive business growth.
* Leadership & Team Development. Build, mentor, and lead a high-performing marketing team across multiple divisions and brands. Foster a culture of creativity, collaboration, and accountability within the marketing organization. Partner with cross-functional teams to align marketing efforts with product development, sales, and operational goals.
* Customer and Stakeholder Engagement. Work closely with key customers, industry partners, and internal stakeholders to strengthen relationships and ensure alignment with marketing goals. Represent Patrick Industries at industry events, conferences, and customer meetings as a brand ambassador.
* Financial Management. Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Track and report marketing performance metrics to the CEO and executive team. Identify cost-saving opportunities while maintaining the quality and impact of marketing initiatives.
* Exemplify resolute commitment to Patrick's BETTER values of Balance, Excellence Trust, Team Work, Empowerment and Respect through words, actions and behaviors.
* Assess, develop recruit, engage, and lead talent inmarketing & brand strategy, as well as across the business, to build and maintain a proactive team biased to providing strong business results.
* Exemplify and model Patrick's principles of effective leadership and culture model.
* Embrace Patrick's talent/succession planning model with a goal of empowering team members to be their best selves optimizing performance and team member engagement.
Candidate Profile
Setting Strategy
* The ability to create and articulate an inspiring vision for operational excellence within the pillars.
* The inclination to seek and analyze data from a variety of sources to support decisions and to align others with Patrick's overall strategy.
* An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push boundaries within the industry.
* The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.
Executing for Results
* The ability to set clear and challenging goals while committing the organization to improved performance, tenacious and accountable in driving results.
* Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.
* An accountable risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks.
* A leader who is viewed by others as having a high degree of business understanding with detailed knowledge of internal processes, procedures, product, and industry.
Leadership
* Leads by example; demonstrating Patrick's principles of effective leadership; Leading for Positive Influence and culture, Leading with Humility, Embracing Responsibility, Communicating with Excellence, Leading with Accurate and Social Awareness, Builds Healthy Accountability and is a Servant Leader.
* Trusted partner to Patrick's leadership across the pillars.
* Proven ability to inspire teams with an approachable style and creates confidence within the team.
* Empowers team to solve issues.
* Leads and runs presentations while being prepared to articulate issues and answer questions.
* Decisive and empathetic leader, s/he will understand the importance of effectively communicating "the why" a team is to do something to build trust and create buy-in.
* Passionate about building relationships with people with encouragement and professionalism.
* Ensures team is fully informed of operational objectives and priorities are clear.
* Gains understanding of challenges and empowers individuals and teams to find solutions.
* Self-reflective and aware of his/her own limitations; and drives team performance with an attitude of continuous improvement by being open to feedback and self-improvement.
Relationships and Influence
* Naturally connects and builds strong relationships with vendors, customers, stakeholders, and others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
* An ability to inspire trust and followership in others through proven abilities, influence, and passion for the business.
* Creates a sense of purpose/meaning for the team that generates followership beyond his/her own personality and engages others to the greater purpose for the organization as a whole.
* Delivers breakthrough innovations and business models that create value for all stakeholders, continually challenging traditional approaches.
* Sets audacious business and sustainability goals, driving concerted action and investments, and stays the course in the face of setbacks or push-back from short-term oriented stakeholders.
At Patrick Industries, BETTER Together is our commitment to being our best while striving to bring out the best in one another as we join forces Individually, as Teams, with our Business Units, with our Customers, our Communities and within our entire Patrick family.
Patrick is an Equal Opportunity Employer.
Location:
$167k-236k yearly est. 22d ago
Senior Marketing Manager
Harmony Healthcare It 4.2
Marketing manager job in South Bend, IN
Company Description: Harmony Healthcare IT (HHIT) is a data management firm that moves and stores patient, employee, and business records for healthcare organizations. To strengthen care delivery and improve lives, vital information is preserved and managed by HHIT in a way that keeps it accessible, releasable, usable, interoperable, secure and compliant. HHIT has established core values for the workplace. This helps to maintain a culture of excellence and provides guidance in our daily work. HHIT's core values are:
Do the right thing
Be easy to work with
Exceed expectations
Serve humbly
Never stop improving
Position Summary: The Senior MarketingManager is a strategic leader responsible for developing, executing, and optimizing integrated marketing programs that drive awareness, engagement, and qualified pipeline for HHIT's product platforms and service lines. This role oversees campaign strategy, demand generation, digital marketing, marketing operations, and broader marketing initiatives, collaborating closely with sales, product, and executive leadership to achieve business goals. Primary Responsibilities Campaign & Demand Generation
Lead the strategy, planning, and execution of multi-channel marketing campaigns (inbound/outbound, digital, events, ABM, content) to generate demand and accelerate pipeline.
Collaborate with Content and Product Marketing on the development of compelling content across formats (e.g., blogs, whitepapers, case studies, videos, webinars, email, social media) to support campaigns and engage target audiences throughout the buyer's journey.
Oversee campaign calendar, budget, and resource allocation to maximize ROI.
Define and segment target audiences, leveraging data and insights for personalization and effectiveness.
Analyze campaign performance, report on KPIs, and drive continuous improvement through testing and optimization.
Partner with sales and product teams to ensure alignment and support go-to-market initiatives.
Digital Marketing & Analytics
Develop and execute digital marketing strategies across paid search, paid social, SEO, display, retargeting, and email to drive traffic, engagement, and conversions.
Manage and optimize the company's digital presence, including website, landing pages, and social media channels.
Utilize HubSpot and other analytics platforms (e.g., Google Analytics, LinkedIn Campaign Manager) to track, measure, and report on digital marketing performance.
Conduct A/B and multivariate testing to optimize digital assets and campaigns.
Monitor digital trends, emerging platforms, and best practices to ensure HHIT remains at the forefront of digital marketing innovation.
Translate data and analytics into actionable insights and recommendations for campaign and channel optimization.
Marketing Technology
Own the marketing technology stack, with a strong emphasis on HubSpot (Marketing Hub, CRM, Sales Hub), ensuring optimal integration, data quality, and process efficiency.
Serve as the primary administrator for HubSpot, managing user access, workflows, lead scoring, automation, and reporting.
Develop and maintain scalable marketing processes, including lead management, campaign workflows, and reporting dashboards within HubSpot.
Implement and manage lead scoring, attribution models, and funnel analytics in HubSpot to provide actionable insights for campaign optimization and sales enablement.
Collaborate with IT and external vendors to evaluate, implement, and optimize HubSpot and other marketing tools and platforms.
Ensure marketing data integrity, security, and compliance with all relevant regulations and company policies.
Broader MarketingManagementManage agency and vendor relationships as needed.
Mentor and develop junior marketing staff; foster a culture of collaboration and innovation.
Represent marketingin cross-functional and leadership meetings.
Ensure all activities align with HHIT's core values and data security/privacy requirements.
Required Skills & Abilities
Proven track record in B2B demand generation, digital marketing, campaign management, marketing operations, and budget management.
Hands-on experience as a HubSpot administrator, including advanced use of Marketing Hub, CRM, and Sales Hub.
Advanced proficiency in digital marketing platforms (e.g., Google Ads, LinkedIn Campaign Manager, Google Analytics, SEO tools).
Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns for performance.
Demonstrated experience inmanaging and optimizing marketing budgets.
Experience leading and developing marketing teams.
Excellent communication and stakeholder management abilities.
Deep understanding of current marketing trends, best practices, and marketing operations frameworks (e.g., lead lifecycle, attribution, MarTech integration).
Education & Experience
Bachelor's degree inMarketing, Communications, Business, or related field.
7+ years of progressive B2B marketing experience, preferably in healthcare IT or SaaS.
3+ years of direct HubSpot platform experience required.
Demonstrated experience in digital marketing, analytics, and budget management.
Other Requirements
Willingness to exemplify HHIT's core values daily.
Responsible for protecting data in accordance with HHIT's policies and applicable laws.
English fluency required.
Other:
Willing and ready to exemplify HHIT's core values daily
Responsible for protecting data entrusted to HHIT by customers or other parties strictly adhering to HHIT's data security and privacy policies and procedures, as well as HIPAA, PIPEDA and all other applicable law.
Speaking and writing English is a requirement for this position
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
$98k-127k yearly est. 6d ago
Marketing & Sales Director
Viva Senior Living
Marketing manager job in South Bend, IN
Full-time Description
The essential functions of the job for the
Marketing and Sales Director,
requires, and may be amended from time to time at the sole discretion of Viva Senior Living to include, but are not limited to the following:
Comply with standards of business conduct in accordance with federal, state and local health and regulatory standards and guidelines, as applicable.
Must possess, at a minimum, a high school diploma or a GED
Must be able to work well with peers in a congenial work environment, and above all, maintain the utmost compassion and dignity to the residents and adhere to the Resident Bill of Rights.
Must adhere to Viva Senior Living's attendance policies and follow the terms and conditions of employment as set forth in the Employee Handbook.
Must be able to read, write, speak and understand English.
Must maintain the highest standards in caring and servicing the needs of the residents and residents' family members and loves ones.
Must adhere to all facility policies and procedures.
RESPONSIBILITIES/ACCOUNTABILITIES
Responsible for achieving maximum occupancy and total revenue potential, generating new prospects, and converting prospects into residents.
Responsible for coordinating move-ins and move-outs of residents.
Creating “referral” relationships from business partners
Answer telephone inquiries, schedule visits, conduct tours and close sales as needed
Process all required information necessary to complete a successful move-in
Business development and lead management
Maintains or grows occupancy to maximum levels
Identifies and develops professional referral sources
Ensure that the department operates within budget
Complete weekly and monthly reports
Schedule and promote special functions, lectures and seminars related to marketing
Develop and implement advertising
Participate in development of effective sales and marketing plan
Participates in new resident orientation and welcoming process
Participates in General Orientation Program
Manage and appropriately categorize Prospects and Leads by using Viva's standards and protocols to establish follow-up communication
Demonstrates solid understanding of Viva Senior Living's programs
Plan and provide an engaging and driven presentation style with the ability to communicate to the Prospect the benefits of living in a Viva Community
Utilize outstanding Interpersonal skills to cultivate family relationships as well as seek to establish new business prospects
Maintain a general knowledge of the competition and be able to speak to why Viva is the ultimate choice in Senior Living
Work collaboratively with Executive Director and Regional Marketing Director
Maintain detailed Lead and Prospect Information
Build your identity in the marketplace as the representative of the Viva, and be seen as the solutions provided in this area of Senior Living
Performs other duties as required
Requirements
PHYSICAL AND SENSORY REQUIREMENTS:
(With or Without the Aid of Mechanical Devices)
Must be able to move intermittently throughout the workday.
Must be able to cope with the mental and emotional stress of the position.
Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure that the requirements of this position can be fully met.
Must meet the general health requirements set forth by the policies of this facility, which include a medical and physical examination.
Must be able to relate to and work with the ill, disabled, elderly, emotionally upset, and, at times, agitated residents
Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
May be necessary to assist in the evacuation of residents during emergency situations.
$70k-118k yearly est. 60d+ ago
Marketing Director
Avero 3.9
Marketing manager job in Elkhart, IN
Our customer is looking for a driven and experienced marketing director to join their growing team. This person should have strong experience leading marketing strategy, planning for tradeshows and communicating with a wide variety of people from external customers to videographers/graphic designers and internal teams. This person will be leading the marketing initiatives for new products, so they need experience coming up with new ideas and proven experience with sales growth or market share growth.
This person must have a dynamic personality, be very passionate about their job but also have a strong business sense. This is a great opportunity for someone who loves being hands on running projects and is hungry to grow.
They offer a competitive salary, full benefits, and great growth potential.
$76k-119k yearly est. 60d+ ago
Growth Marketing Specialist - Onsite (New Jersey)
Escalon Services, LLC 4.1
Marketing manager job in Three Rivers, MI
Our client is a boutique family-owned vertically integrated real estate development firm specializing in Design-Build and Construction located in New Jersey. They manage the full lifecycle of development-design, construction, execution, and operations-allowing us to control outcomes, reduce risk, and maximize project-level returns.
Core Services:• Design-Build & Construction• Property & Construction Management• General Contracting• Commercial Realty Role Summary:
Our client is looking for a 100% self-sufficient Digital Marketing engine. You will be the sole driver of growth for a portfolio of three brands: one construction company (B2B) and two ecommerce brands (B2C).
This is not a role for a "manager" who delegates to agencies. This is a role for a builder and an executor. You must be able to write the copy, design the creative, set up the tracking pixels, launch the ads, optimize the budgets, and report on the ROI-entirely on your own.
Key ResponsibilitiesYou will be wearing two very different hats daily:
The B2B Strategist: Generating high-quality leads for our construction firm via LinkedIn and Google Search.
The B2C Merchant: Driving direct sales and ROAS (Return on Ad Spend) for two ecommerce brands via Social Ads and Email retention.
1. Paid Media (PPC & Social)
Google Ads (Search & Display): Capture high-intent construction leads and drive ecommerce traffic. You must be an expert in keyword research, negative keyword management, and bidding strategies.
Social Ads (Meta & TikTok): Create and manage profitable campaigns for the ecommerce brands. You understand hooks, creative testing, and scaling winning ad sets.
LinkedIn Ads: Target decision-makers, developers, and property managers for the construction side.
2. Email Marketing & Automation
B2B: Build cold outreach sequences and nurture drips to keep construction prospects warm.
B2C: Manage the full lifecycle for ecommerce (Welcome flows, Abandoned Carts, Post-Purchase upsells) to maximize Customer Lifetime Value (LTV).
3. Creative & Content Production
Ad Creative: You don't need to be a graphic artist, but you must be proficient in tools like Canva or Photoshop to create high-converting image and video ads on the fly.
Copywriting: Write compelling ad copy, landing page headlines, and email subject lines that convert.
4. Analytics & Tech Stack
Tracking: Ensure pixels, conversions API, and Google Analytics 4 are firing correctly across all sites.
Reporting: Provide weekly reports on ROAS, CPA (Cost Per Acquisition), and Lead Quality without being asked.
Skills, Knowledge and ExpertiseAbsolute Must-Haves (Non-Negotiable): • Direct execution experience with Google Ads, LinkedIn Ads, Meta• Ownership of budget, KPIs, and reporting• Strong analytical mindset• Comfort working directly with a founder
The "Unicorn" Skill Set: Proven experience managing both lead generation (B2B) and direct-to-consumer sales (B2C).
Hands-on HubSpot expertise - Configured HubSpot workflows, Built lead scoring models, Owned lifecycle stages, Managed CRM-sales handoff, Built dashboards and attribution.”
100% Self-Sufficiency: You do not require an agency, a designer, or a copywriter to get a campaign live. You own the process from idea to execution.
Platform Mastery: Deep expertise in Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and Email platforms (e.g., Klaviyo, Mailchimp, or HubSpot).
Financial Literacy: You treat the marketing budget like your own money. You are obsessed with ROI and cutting wasteful spend.
For Construction: A consistent pipeline of qualified bid requests and meetings booked.
For Ecommerce: Consistent month-over-month revenue growth and a healthy ROAS.
Benefits· Health benefits including medical, dental and vision· 15 days PTO· Base salary: $90k-$110k + leads turned to deals commission· Performance bonus tied to pipeline· Equity upside possible
$90k-110k yearly 12d ago
Strategic Marketing VP
IDEX 4.7
Marketing manager job in Benton Harbor, MI
If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.
With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses (*********************************************************** around the globe, chances are, we have something special for you.
Position: Vice President - Strategic Marketing,
Position Summary:
A technically strong strategic marketing leader with excellent interpersonal skills is sought to join the Business Development organization to support the pneumatics leadership, BU GMs, and commercial sales teams. The applicant should have a sound knowledge and understanding of pneumatic technology and gas management, and a strong background in commercial and BU excellence. The VP Strategic Marketing will partner with Pneumatics BUs' R&D, Manufacturing, and Commercial Sales and Marketing teams to develop and execute high-growth product line strategies and support strategic planning for the pneumatics Group. They will be the organization's market knowledge resource/voice in the targeted markets described.
Essential Duties and Responsibilities:
· Formulate strategic market and product line strategies based on deep market insight; gather and analyze market data and provide opportunity assessments by end-application, technology/product, competitor, and customer segmentation, with a goal of identifying targets for profitable growth in optics.
· Maintain and update the source code for IMBED, Pneumatics' playbook for customer acquisition and consultative selling.
· Create a highly focused marketing function that charts and owns plans around:
+ Website (eCommerce, content, messaging)
+ Social media (LinkedIn - promotion of IDEX Performance Pneumatics, supports hiring plans)
+ Tradeshows
· Drive strategy of Product, Price, Promotion, Place and People (5P) across IDEX Pneumatics sites in partnership with the BU GM's (through the lens of the strategic market-based vision)
· Partner with BU GMs to incorporate IMBED into each business through partnerships with the commercial functions at the BUs.
· Facilitate and drive strategic initiatives through the inception phase in collaboration with Business/Product Line Leaders, targeting market share expansion via differentiated new product development (NPD) in the selected strategic markets
· Create an acquisition roadmap, then identify and cultivate acquisition targets aligned with the Group's strategic vision.
· Participate in executing overall business strategy, including, but not limited to, the yearly strategic plan process.
· Works across the group to drive success through product and sales collaboration across internal businesses with shared customer solutions or growth opportunities.
· Responsible for developing a portfolio of consultative relationships with key opinion leaders to allow pneumatics to take advantage of transformative advances in product/technology innovations and translate into highly differentiated new product offerings
Other duties as assigned
Skills and Characteristics:
· Able to work across organizational boundaries
· Ability to understand and digest highly technical information
· Able to manage multiple tasks and priorities
· Strong communicator inside and outside the organization
· Comfortable with ambiguity (ability to make decisions/judgements without knowing all the facts)
· Able to take analysis to diagnosis to implementation
· Demonstrated business acumen
· Managed and led cross-functional teams
· Demonstrated use of strategic marketing tools and commercial excellence tools
· Prior product management experience
· Has implemented a large project or process change successfully
· Understands financial budgeting and reporting
Education / Experience:
Applicant should have 5+ years of business leadership experience, preferably in a sales, marketing, or product development role.
Applicant should have a technical background in a scientific/engineering discipline at the Master's degree level or higher, relevant to the position described and key responsibilities.
Person must be a dynamic leader capable of leading to achieve high level goals.
Reporting and Location:
This position may involve 35-50% travel to support trade shows and customer visits in the United States and internationally.
This position may require lawful access to ITAR/EAR-controlled information, and employees in this role must meet those requirements. Requirements include US Citizenship or US Permanent Resident.
This position will be based in the Chicago area, or at one of the BU sites in Linthicum, MD, Benton Harbor, MI, Rutherford, NJ, and reports to the President, Performance Pneumatics
IDEX Corporation is an Equal Opportunity Employer committed to workforce diversity
Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?
**Total Rewards**
The compensation range for this position is $203,600.00 - $305,400.00, depending on experience. This position may be eligible for performance based bonus plan.
**Benefits Package**
Our comprehensive U.S. benefit offerings include: Health benefits, 401(k) retirement savings program with company match, PTO, and more. More information on our benefits and rewards can be found on our career page: **********************************************************
**IDEX is an Equal Opportunity Employer** . IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.
**Attention Applicants:** If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at ********************** for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.
Artificial intelligence is not used to screen, assess or select applicants.
This posting is for an existing vacancy.
**Job Family:** Marketing
**Business Unit:** Gast
$203.6k-305.4k yearly 13d ago
Product Marketing Manager
Whirlpool Corporation 4.6
Marketing manager job in Benton Harbor, MI
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including _Whirlpool_ , _KitchenAid_ , _JennAir, Maytag_ , _Amana,_ _Brastemp_ , _Consul_ , and _InSinkErator_ . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com .
**The team you will be a part of**
The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.
**This role in summary**
The Product MarketingManager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product MarketingManager is also responsible for understanding competitive activity and marketplace trends.
**Your responsibilities will include**
+ Drive long-term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
+ Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
+ Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
+ Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
+ Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
+ Drive projects from Advanced Development to Production Project Readiness.
**Minimum requirements**
+ Bachelor's degree
+ 5+ years experience inmarketing, brand management, product management or similar discipline
**Preferred skills and experiences**
+ Bachelor's degree inMarketing or similar related field
+ Master's degree
+ Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
+ Excellent critical thinking, sound judgment and effective decision-making ability
+ Proven success working in a fast paced, complex matrixed environment
+ Strong strategic and analytical mindset
+ Strong business acumen with the ability to use insights to drive action
+ Highly collaborative with ability to build solid working partnerships across functional groups
**What we offer**
Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
**Additional information**
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
+ **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
+ **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.
+ **Sabbatical** - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers (********************************* . Additional information about the company can be found on Facebook (*************************************** , Twitter (********************************* , LinkedIn (************************************************************ , Instagram (**************************************** and YouTube (************************************************* .
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
$90k-116k yearly est. 60d+ ago
Marketing Operations Manager
Holy Cross College Inc. 3.3
Marketing manager job in Notre Dame, IN
Marketing Operations Manager
Department: Office of Integrated Marketing and Communications
Reports to: Associate Vice President for Integrated Marketing and Communications
FLSA: Exempt
Holy Cross College's Mission: The Mission of Holy Cross College is to educate and form global citizens with the competence to see and the courage to act. Holy Cross is a Catholic college that advances the apostolic mission of the Brothers of Holy Cross. Our practical, experiential, liberal arts curriculum applies timeless truths to contemporary life and leads people to wholeness in the image of Christ.
Our hiring practices reflect this missional commitment to being a Christ-centered institution.
All administrators, faculty and staff are called to assist students in their formation to be Christ-like students and thus must embrace and advance the Holy Cross mission of the College in all professional activities.
Typical Schedule: Full-time, with typical hours from 8 a.m. to 5 p.m., Monday through Friday. Frequent evening and weekend work may be required in support of college events and deadlines.
Purpose: The Marketing Operations Manager works closely with and under the direction of the Associate Vice President for Integrated Marketing and Communications (AVP) to ensure that strategic initiatives are translated into clear action steps, deadlines are met, and communications are executed with consistency and quality. Serving as the project management backbone of the office, the Manager oversees day-to-day marketing operations, drives process and accountability, and supports cross-campus collaboration to advance Holy Cross College's brand, enrollment efforts, campaign communications, and mission-centric storytelling.
Essential Job Duties:
Project Management & Process Execution
Partner with the AVP, who provides strategic leadership, managesmarketing and communications initiatives by establishing timelines, setting milestones, tracking deliverables, and ensuring accountability across teams.
Maintain and update a comprehensive content and production calendar (newsletter, campaigns, collateral, web, social) on behalf of the AVP, ensuring it is regularly shared with and utilized by the campus communicator group.
Implement and monitor workflows, submission processes, and approval systems to ensure efficiency and consistency.
Surface potential roadblocks early, recommend solutions, and manage corrective actions to keep projects on track.
Campaign & Communications Support
Work with the AVP to coordinate production of Advancement campaign materials, enrollment campaigns, and other mission-critical initiatives, ensuring deadlines are consistently met.
Manage editorial planning and production for the College newsletter, gathering stories, editing content, and elevating quality and engagement in alignment with the AVP's vision.
Support execution of segmented communications across email, social media, and web platforms as directed by the AVP.
Collaboration & Communication
Serve as a liaison between the AVP and campus departments (Enrollment, Advancement, Athletics, Student Life) to ensure projects are aligned, prioritized, and executed effectively.
Facilitate engagement of the campus communicator group, broadening participation and ensuring stories, images, and content flow from across campus, while keeping the AVP informed.
Provide the AVP with regular progress updates and reports, ensuring transparency and accountability.
Operational Management
Supervise student workers and/or graduate assistants, delegating tasks and ensuring quality and timeliness under the AVP's oversight.
Manage vendor relationships, contracts, and deliverables in collaboration with the AVP, with a focus on efficiency and accountability.
Collect and analyze performance data (e.g., campaign metrics, ROI, engagement rates) and prepare reports for the AVP, recommending improvements in strategies and processes.
Minimum Education, Skills, and Ability:
Bachelor's degree inmarketing, communications, project management, or a related field.
3-5 years of professional experience inmarketing operations, project management, or communications (experience in higher education or mission-driven institutions preferred).
Demonstrated success inmanaging multiple complex projects with competing deadlines.
Strong organizational and process management skills, with proficiency in tools such as Asana, Trello, Microsoft Planner, or similar platforms.
Clear and proactive communication skills, with experience presenting updates to leadership and coordinating across departments.
Ability to write, edit, and adapt content for multiple platforms and audiences.
Familiarity with website CMS platforms, email marketing tools (e.g., Emma, Slate, Mailchimp), and design software (Canva, Adobe Creative Suite).
Commitment to the mission of Holy Cross College and the values of Catholic higher education.
Ability to work closely with internal teams and external partners to support the College's marketing, communications, and objectives.
NOTE: The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills and physical demands required of personnel so classified. Employment at Holy Cross College is ‘at will,' meaning that either the College or the employee can end the employment relationship at any time, with or without cause, with or without notice. Holy Cross College is an equal opportunity employer. All employment decisions are based on qualifications and are made without regard to race, color, national origin, age, sex, disability, or any other legally protected status.
Interested candidates should apply and submit résumé, cover letter, and three references (names and contact information) at Holy Cross College Career Opportunities.
$71k-90k yearly est. Auto-Apply 60d+ ago
Motorized Brand & Product Marketing Manager
Grand Design RV 3.8
Marketing manager job in Middlebury, IN
Job Description
Grand Design RV is seeking a dynamic
Brand & Product MarketingManager
to lead marketing strategy for our Motorized (Lineage) RV lineup. In this role, you'll shape the brand story, develop category‑specific marketing plans, and bring new products to life. You'll leverage industry trends, competitive insights, and consumer behavior to build integrated campaigns that resonate across every touchpoint, from digital platforms and paid media to dealer showrooms and major consumer events. If you're passionate about building brands, creating standout product experiences, and driving meaningful engagement, this role puts you at the center of one of the fastest‑growing segments in RVing.
Our Story
Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point? August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle.
"Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us,"
(Don Clark, President and CEO).
"We strive for nothing less than customers for life."
As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers.
That's our story and our journey. What's yours?
If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today!
Key Areas of Responsibility
Strategy and Positioning
Collaborate on brand strategy and positioning efforts informed by segmentation and foundational research with Marketing Director and Product Managers
Be the voice of the consumer/brand and collaborate with product managers to define product strategy, innovation roadmaps and key product launches
Define product architecture (Key features and benefits (RTBs), innovation pipeline)
Define sub-brand and product Key RTBs and value propositions
Launch Excellence
Collaborate with product managers, internal sales teams, and other cross functional team members to develop, execute, and ensure launch excellence.
Lead cross-channel creative campaigns, content development and production in partnership with the content creation team and outside agencies to deliver key RTB messages in a consistent, unique, and compelling way.
Assist with media strategy and creative direction and development - search, display, video etc
Create and execute plan to ensure online readiness on owned digital platforms (Website page development, Org. Social Ad Creative, etc.)
Create and execute plan to ensure product showroom-readiness at the dealer showroom/lot.
Create and execute plan to ensure product launch readiness at national, regional and local "consumer" and "dealer" shows and events (Hershey, Tampa, Open House)
Define Influencer/Ambassador product integration in partnership with the social media lead
Lead cross brand collateral initiatives when needed (Ex Dealer Show Kits, Consumer Show Collateral, etc.)
Comfortable appearing on camera as needed for content or promotional purposes.
Continuous In-Market Optimization
Inform consumer insights learning plan and translate key learnings into product attributes
Analyze NPS/Customer Sat to influence product development
Analyze Competitive brands and products to inform winning strategies
Monitor and report on Trends within and around the RV industry
Education & Experience
Bachelor degree inmarketing or related field
Must have a minimum of 5 years of marketing experience (Product Marketing, Digital Marketing, Brand Strategy, Media Marketing)
Must have some digital marketing experience
Must be comfortable with creative development (Ex. Paid Media Ads, Brand Landing Page Dev.)
Strong analytical and problem-solving skills
Excellent verbal and written communication skills
Excellent organizational skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Preferred: Experience in Microsoft Teams, Adobe Suite, InDesign/Photo Shop (or similar).
Physical Demands
Must be flexible to travel, 20% of time including weekends
Able to be in a production environment a few hours a week
Office sitting and standing environment
Be in the office 4 days/week
Our Core Values
Gratitude - Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place.
Respect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.
Accountability - Holding each other to the highest expectations in all we say and do.
iNnovation - Striving to be industry-leading with our people, processes, and products.
Drive - Determined to exceed the expectations of our team members, vendors, dealers, and retail customers.
At Grand Design, we believe ALL people are leaders and hold each other accountable to high expectations.
Leadership Expectations:
Connect with Purpose
Be inclusive
; seek out different perspectives.
Focus on the Customer
; put yourself in the customer's shoes.
Communicate Clearly
; say what needs to be said and listen.
Execute with Excellence
Explore Possibilities
; ask, "What if?" and embrace new ideas.
Set Direction
; prioritize, plan, and align; balance thinking and action.
Drive Results
; get the right things done; work with a sense of urgency.
Build the Future
Transform the Road Ahead
; anticipate opportunities; seek new opportunities for continuous improvement.
Navigate Change
; be agile and flexible; take on new challenges.
Inspire Growth
; help each other improve; commit to personal development.
If you are the right candidate for this position, as a Grand Design Team Member you will be eligible for the following benefits:
Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
Health Savings Account (HSA)
401(k) with match
Employee Stock Purchase Program
Tuition Reimbursement
Holiday and Vacation Pay
Grand Design is an Equal Opportunity Employer.
Job Posted by ApplicantPro
$88k-119k yearly est. 2d ago
Senior Regional Marketing Manager
Epredia
Marketing manager job in Kalamazoo, MI
Be a part of a global team where what we do matters! At Epredia, we recognize that our talented employees are vital to our success. Our team is dedicated, our work is rewarding - both personally and professionally - because what we do matters.
We seek talented individuals who will contribute to and thrive in our collaborative, diverse, fast-paced environment while demonstrating a commitment to our core values, People, Customer, Results, Continuous Learning, and Innovation.
People - We win as a team.
Customer - We deliver customer-centric solutions.
Continuous Learning - We learn and always aim to be better.
Innovation - We innovate every day.
Results - Results matter for all of us.
The Sr. Regional MarketingManager
Digital Pathology and AI,
leads the business units product management and marketing execution for the clinical and research market segments. The Sr.
Product Manager- Digital Pathology and AI
is responsible for contributing to and executing the global strategy into regional initiatives and tactics, as well as, working closely with the regional commercial teams to achieve growth and revenue plans. Developing and driving launch and product management of the Digital Pathology and AI portfolio. This product manager will also help drive training and launches of expansion products in the portfolio to ensure revenue achievement for this portfolio.
Location: Remote (United States)
What you will be doing:
Demonstrate leadership of the Lean Business System.
Implement Marketing and Product Management best practices.
Represent and supports the Business Units product portfolio in the Americas.
Create innovative marketing approach that delivers leads, accelerates pipeline.
Account for in region country differences and optimizes for customer experience.
Responsible for training, product launches, trade shows for the business units offering in the Americas.
Partner with regional sales leaders; understand and support the needs of the countries to achieve growth and revenue plans.
Plan and executes marketing tactics and programs in line with the global marketing strategy.
Drive effective communication to multiple stakeholders, including sales , customer service , technical service.
Participate in the regional level pipeline and business reviews.
Effectively lead, operate, and thrive in a global, matrixed, cross-functional environment.
Play an active role in the global commercial team.
Identify new market opportunities and managesmarket risks.
Responsible for preparation of business cases, projects to global marketing leadership.
Skills you will need:
Bachelor's degree inMarketing / Science or similar Required.
Master of Business Administration Preferred.
10+ years of healthcare marketing / product management experience.
Track record of leading marketing programs and aligning the organization behind them.
3+ years regional experience.
Sales experience preferred.
Lean business system understanding preferred.
The hiring range for this position is: $142,000 - $237,000, plus individuals may be eligible for an annual discretionary bonus. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. Epredia offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more.
#LI-MK1
TO ALL RECRUITMENT AGENCIES: Epredia does not accept unsolicited third-party resumes.
Building an Inclusive Culture: We are a company that brings the best people together and leverages their varying backgrounds, ideas, and points of view to invent on behalf of all customers. We are committed to equal employment opportunity for all individuals, without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information or any other protected classes which may exist under applicable federal, state or local law.
$65k-93k yearly est. Auto-Apply 60d+ ago
Marketing Manager-Demand Generation and Campaign Management
Kore1 4.1
Marketing manager job in Leesburg, IN
Kore1 Technologies, the world leader in recruitment is currently looking to hire a MarketingManager for our client near Leesburg, IN. We are looking for someone with extensive Demand Generation and Campaign Management experience. Additionally, we are looking for some with extensive hardware experience related to hardware maintenance equipment (Lawn & Yard, Long-handle, pruning, striking & snow tools, wheelbarrows, turf maintenance equipment).
We are seeking a self-directed, enthusiastic Manager of Demand Generation and Campaign Management who has proven experience managingmarketing and corporate communications in the B2B hardware industry. We will rely on you to plan and execute integrated marketing programs that drive awareness and demand for our company and products. As an established provider within the hardware supply channel, we continuously look for ways to drive awareness of our brand and thought leadership with customers and influencers - your role will be vital to helping us to do this with impact, clarity, and consistency.
Job Description
Roles & Responsibilities:
Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and to growth on existing customers
Direct national and targeted campaign development, execution and follow up: define target audiences and campaign objectives, Identify best media and investments to achieve campaign objectives, report on campaign results
Optimize use of assets and content within marketing campaigns
Direct lead qualification and lead nurturing process using external and internal resources
Measure and report on campaign effectiveness, with a specific focus on pipeline impact
Annual budgeting and monthly forecasting of marketing spend and resources
Skills & Competencies
Results orientation - ability to define financial and non-financial campaign objectives and support marketing ROI considerations
Process driven - ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes
Collaborative - Ability to work across Product and Sales organizations
Excellent Communications skills - ability to articulate marketing direction and results to senior leaders
Qualifications
Here is the background and experience we are looking for:
10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing
Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers
Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.
Demonstrated ability to design and execute high-impact demand generation and cross-sell programs
Experience leading marketing teams.
Experience putting together and managing a marketing budget
Bachelors and Masters degrees from top universities preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
$70k-84k yearly est. 1d ago
Marketing Specialist
Tower Pinkster 4.1
Marketing manager job in Kalamazoo, MI
TowerPinkster is seeking a talented Marketing Specialist to join our dynamic team in Kalamazoo, Michigan! This role plays a vital part in supporting regional marketing and business development efforts, with an emphasis on creating strategic, high-quality responses to RFPs and RFQs. The ideal candidate will also support community engagement and outreach efforts-especially in the K12 market-helping to build strong client relationships and increase TowerPinkster's visibility and impact. For the right candidate, this position offers the opportunity to grow and shape the role based on individual strengths and interests. The Marketing Specialist reports to the Manager of Marketing + Communications.
Position Responsibilities
Lead the coordination and development of tailored responses to RFQs, RFPs, letter proposals, and interviews across various sectors.
Work closely with K12 Directors to manage regional K12 bond campaign efforts, including outreach strategy, messaging, marketing materials, videos, websites, and social media - emphasizing community education and voter engagement.
As needed, attend community meetings, school board events, committee meetings, and other engagements outside of standard work hours (flexible schedules provided).
Develop compelling written content including blogs, social media content, community impact stories, and presentations.
Contribute to the firm's social media calendar and messaging strategy with a focus on highlighting community impact, project work, internal experts, and thought leadership.
Identify opportunities for local community engagement to build the firm's brand awareness and visibility.
Cultivate strong community connections and serve as a visible representative of the firm at local events, industry gatherings, and client engagement opportunities.
Position Competencies
Passion for connecting with people and communities through storytelling and design.
Comfort with public speaking.
Strong ability to work independently and as part of a team.
Excellent verbal and written communication skills tailored to diverse audiences.
Exceptional organization, multitasking, and time management under tight deadlines.
Creative thinking and strong visual design sense.
Professionalism, integrity, and adaptability in dynamic environments.
Comfortable collaborating with clients, stakeholders, and community leaders.
Ability to translate technical ideas into relatable and engaging content for public audiences.
Position Qualifications
Bachelor's degree in Communications, Marketing, Journalism, or a related field.
Minimum of 8 years of professional marketing experience, preferably in the AEC industry or professional services.
Demonstrated experience with community engagement, public outreach, or campaign-style communications is a strong plus.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office Suite (especially PowerPoint), and Google Workspace.
Familiarity with project and contact databases such as VantagePoint and OpenAsset is a plus.
WHAT WE OFFER
We take a holistic approach to ensure the wellbeing of our team members. TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes:
Industry-leading compensation package, including paid overtime, performance bonuses, and profit sharing.
National award-winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals.
A collaborative work environment along with many culture connection events and wellness activities, to include walking challenges, fitness challenges, book clubs, in-office chair massages, and more. We offer a Thrive program providing incentives up to $400.00 annually.
Flexible work hours with a work-life balance program providing six additional days off per year, and a healthy paid time off program.
A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short-term and long-term disability benefits, and paid community service hours.
Annual team training, professional development opportunities, and career growth planning.
The opportunity to reach your career goals with an award-winning firm. We highly encourage licensure, certification, and professional organization memberships, which are fully paid.
Continued educational opportunities and a tuition reimbursement program.
Firm-paid life and wellness coach for individuals and families in partnership with Ulliance.
TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility. Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky. At our firm, it's our people who make us different. We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design.
We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self. We are committed to Diversity, Equity, and Inclusion. For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design. Our active DEI committee is focused on driving initiatives within three areas: people, purpose, and process.
Our expertise and collaborative, client-centered approach means the best ideas rise to the top. TowerPinkster received the 2025 National 101 Best and Brightest Companies to Work for Award and the 2025 Best Firm Award from Zweig Group. We are proud of this achievement and are thankful for our client relationships, our generous communities, and all the employees who contribute to TowerPinkster's exciting and creative culture! Our supportive work environment helps employees reach their career goals, and we have fun doing it!
********************** We are an Equal Opportunity Employer
$47k-59k yearly est. Auto-Apply 50d ago
Manager of Marketing & Brand
Gryphon Place 3.3
Marketing manager job in Kalamazoo, MI
Description:
STATEMENT OF THE JOB
The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals.
Requirements:
ESSENTIAL FUNCTIONS
Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases
Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn
Evaluate and refine Gryphon Place's marketing strategy and marketing plan
Use design programs to create marketing and promotional materials as needed for the organization
Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed
Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information.
Ensure all external communication content is consistent with the organization's brand
Develop and implement innovative sourcing strategies to attract diverse, quality candidates
Ensure a positive candidate experience through all stages of the recruitment and selection process
Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas
Manage the organization and distribution of promotional items and materials for events, presentations, and partners
Other duties as assigned
QUALIFICATIONS AND EXPERIENCE:
Bachelor's degree inmarketing, communication, or related field; or an equivalent amount of experience
Minimum 2 years of marketing experience
Minimum 1 year of event experience
Proficient in design programs including Canva and Adobe
Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds
Ability to work evenings and weekends for outreach and event planning, as needed
KNOWLEDGE / SKILLS / ABILITIES
Strong computer and design skills
Strong attention to detail
Excellent verbal and written communication skills
Ability to work evenings/weekends as needed
Ability to complete assignments on a deadline
Ability to work independently and exercise good judgment
PHYSICAL REQUIREMENTS
This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds.
This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
$56k-72k yearly est. 18d ago
Product Marketing Manager
Whirlpool 4.6
Marketing manager job in Benton Harbor, MI
Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.
This role in summary
The Product MarketingManager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product MarketingManager is also responsible for understanding competitive activity and marketplace trends.
Your responsibilities will include
* Drive long-term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
* Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
* Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
* Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
* Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
* Drive projects from Advanced Development to Production Project Readiness.
Minimum requirements
* Bachelor's degree
* 5+ years experience inmarketing, brand management, product management or similar discipline
Preferred skills and experiences
* Bachelor's degree inMarketing or similar related field
* Master's degree
* Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
* Excellent critical thinking, sound judgment and effective decision-making ability
* Proven success working in a fast paced, complex matrixed environment
* Strong strategic and analytical mindset
* Strong business acumen with the ability to use insights to drive action
* Highly collaborative with ability to build solid working partnerships across functional groups
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
* Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
* Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
* Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
$90k-116k yearly est. 60d+ ago
Marketing Manager-Demand Generation and Campaign Management
Kore1 4.1
Marketing manager job in Leesburg, IN
Kore1 Technologies, the world leader in recruitment is currently looking to hire a MarketingManager for our client near Leesburg, IN. We are looking for someone with extensive Demand Generation and Campaign Management experience. Additionally, we are looking for some with extensive hardware experience related to hardware maintenance equipment (Lawn & Yard, Long-handle, pruning, striking & snow tools, wheelbarrows, turf maintenance equipment).
We are seeking a self-directed, enthusiastic Manager of Demand Generation and Campaign Management who has proven experience managingmarketing and corporate communications in the B2B hardware industry. We will rely on you to plan and execute integrated marketing programs that drive awareness and demand for our company and products. As an established provider within the hardware supply channel, we continuously look for ways to drive awareness of our brand and thought leadership with customers and influencers - your role will be vital to helping us to do this with impact, clarity, and consistency.
Job Description
Roles & Responsibilities:
Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and to growth on existing customers
Direct national and targeted campaign development, execution and follow up: define target audiences and campaign objectives, Identify best media and investments to achieve campaign objectives, report on campaign results
Optimize use of assets and content within marketing campaigns
Direct lead qualification and lead nurturing process using external and internal resources
Measure and report on campaign effectiveness, with a specific focus on pipeline impact
Annual budgeting and monthly forecasting of marketing spend and resources
Skills & Competencies
Results orientation - ability to define financial and non-financial campaign objectives and support marketing ROI considerations
Process driven - ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes
Collaborative - Ability to work across Product and Sales organizations
Excellent Communications skills - ability to articulate marketing direction and results to senior leaders
Qualifications
Here is the background and experience we are looking for:
10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing
Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers
Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.
Demonstrated ability to design and execute high-impact demand generation and cross-sell programs
Experience leading marketing teams.
Experience putting together and managing a marketing budget
Bachelors and Masters degrees from top universities preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
$70k-84k yearly est. 60d+ ago
Specialist Marketing
Blue Chip Casino Hotel Spa
Marketing manager job in Michigan City, IN
Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.
Job Description
To attract and maintain our customer base and drive revenue and visitation through guest promotions, tournaments and events. THIS IS AN ENTRY LEVEL, ON CALL, STEADY EXTRA POSITION.
Develops and coordinates tournaments in all gaming areas, including Slots, Tables and VIP functions.
Responsible for maintaining tournament budgets.
Coordinates locations, rooms, food, equipment and personnel for tournaments.
Maintains records of tournament details: names and addresses of tournament participants, gift distribution, entry fee collection, etc.
Interact with VIP Services and Casino Marketing Departments to coordinate all aspects of customer's attendance at tournaments and events.
Communicate with customers, employees, and managementin a friendly, courteous manner.
Coordinate details of special event functions and promote positive customer relations.
Coordinates ordering and purchasing of all event gift items including all tournament items.
Assist in developing a theme for events.
Assist in developing the menu for each event. Communicate and track dinner costs and buffet cost to management for each event.
Register guests for special events: complete applicable entry or registra-tion forms, provide information regarding the event, hotel, and facilities.
Distribute prizes: redeem coupons, verify winning status or eligibility of guest, and distribute prize according to event rules and procedures.
Interact with VIP Services to coordinate all aspects of guest's attendance at special event.
Complete submission of events to the Indiana Gaming Commission and assure compliance.
Arrange banquet space, entertainment, decorations including ordering of centerpiece arrangements, tablecloths and napkins.
Responsible for tracking, issuing and storing all left over inventory from events and tournaments.
Act as liaison in helping customers to resolve any conflict or situation that may occur during event check-in.
Responsible for accurate monitoring and execution of all operational promotion rewards.
Operate a personal computer; possess knowledge of software utilized by department.
Qualifications
Must be computer literate with Word and Excel.
Previous event planning experience helpful.
Able to stay organized while working on multiple projects and tight deadlines. Proficient in business writing.
Possess excellent oral communication skills.
Additional Information
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
How much does a marketing manager earn in Elkhart, IN?
The average marketing manager in Elkhart, IN earns between $63,000 and $136,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.
Average marketing manager salary in Elkhart, IN
$92,000
What are the biggest employers of Marketing Managers in Elkhart, IN?
The biggest employers of Marketing Managers in Elkhart, IN are: