Home Health Marketing Manager
Marketing manager job in Falls Church, VA
Marketing Manager, Home Health
Are you looking for an exciting opportunity in one of the fastest growing areas of healthcare that will allow you to make a difference in people's lives while you grow your career? We are BAYADA Home Health Care, a leading home health care company, and we want you to apply your energy and skills to this dynamic and entrepreneurial environment and become an integral part of a caring, professional team that is instrumental in providing the highest quality care to our clients.
BAYADA Home Health Care is seeking an experienced Account Executive to fill the role of Marketing Manager to develop and manage relationships with referral sources in the community to promote BAYADA Home Health Care services and help expand our Medicare home health business in Fairfax County, VA
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This position requires an individual who is highly motivated, results driven, and able to develop and build strong, lasting relationships.
Territory: Fairfax County, VA
Responsibilities:
Generating referrals for home health by building relationships with physicians, long term care, independent and assisted living facilities and other community resources.
Conduct market analysis; develop sales strategy, goals and plans.
Conducting sales calls, and evaluating results and effectiveness of sales activity.
Support business development activities and help establish strong relationships with new and existing referral sources.
Qualifications:
Minimum of a Bachelor's Degree.
At least two years recent sales experience in the health care industry, preferably in home health care.
Formal sales training.
Proven ability to develop and implement a sales and marketing plan.
Evidence of achieving referral goals within the market.
Excellent planning, organization and presentation skills are critical.
The ideal candidate will have established healthcare contacts and be able to readily network in the community.
Compensation:
Salary range dependent upon experience: $75,000 - $80,000 / year
Opportunity for monthly incentives
BAYADA believes that our employees are our greatest asset:
BAYADA offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program
As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.
BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here .
BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
Marketing Associate
Marketing manager job in Arlington, VA
Title: Marketing Associate
Department: CRC Creative
Are you looking to further your career while applying strategic and creative thinking to business? Do you want to grow in a fast-paced environment among an innovative, entrepreneurial, and forward-thinking family of firms? If so, the Marketing Associate position with the Creative team at CRC might be a great fit.
We're seeking a full-time Marketing Associate with 1-3 years of full-time experience in marketing and communications-including digital analytics and/or business development-to join our never-boring, team-oriented work environment. You'll lend your background and insights to day-to-day projects involving marketing strategy, online/print/social media, internal and external communications, awards/rankings, media relations, events, proposals, presentations, and other property and company promotions. This is an exciting opportunity to expand your skills across a broad set of marketing functions and multiple industries.
Essential Duties
Wondering what the day-to-day looks like? As a Marketing Associate, you could be:
Conceptualizing, drafting, implementing, and optimizing online advertising campaigns to support leasing efforts across search engine, ILS, social media, and AI platforms;
Performing digital data analysis and extrapolating actionable marketing insights by collecting and interpreting information, analyzing and reporting on results, identifying patterns and trends, and defining new data collection and analysis processes to maximize SEO and GEO;
Managing proposals and presentations for business development efforts, including strategizing positioning and win themes, compiling and refining materials, managing schedules and stakeholders, and assembling high-quality, polished, and visually appealing submissions;
Developing and implementing creative outreach and leasing campaigns for apartment properties, including guerrilla and experiential marketing tactics, influencer partnerships, referral programs, renewal strategies, and resident retention events;
Designing, coding, maintaining, and updating corporate and property websites, as well as landing pages, community engagement sites, and other online content;
Writing, designing, producing, and disseminating a range of print and digital communications, including award submissions, presentations, press releases, media kits, advertisements, and other brand and marketing collateral;
Planning and managing groundbreakings, ribbon-cuttings, charity events, community festivals, recruiting presentations, and company-wide meetings;
Soliciting, art directing, and managing project photography and associated photo/video shoots; and more.
So, Are We a Match?
We are if you're a proud recipient of a Bachelor's Degree or higher with 1-3 years of experience in marketing and communications, a positive attitude, a demonstrated work ethic, and a passion for learning. We are if you're open to handling a wide range of marketing and communications responsibilities; are highly organized, detail-oriented, comfortable handling multiple high-priority tasks, and capable of interacting effectively with high-level/senior leadership; and can write well and present ideas and opinions with clarity and poise.
Though all applicants are welcome to apply, we give special consideration to candidates who have a demonstrated entrepreneurial spirit, are digital marketing or graphic/web design majors, have experience designing in Adobe Creative Suite, and have experience with platforms such as Google Analytics, Google Ads, Google Looker Studio, Google Search Console, Semrush, Meta Ads, Reddit Ads, or other digital services. Familiarity with AI-powered tools such as ChatGPT, Gemini, and CoPilot, along with an understanding of how to use them responsibly, is valuable. Property management, real estate, construction, architecture, and/or engineering interest is also a plus.
About Us
Grounded in a 100-year heritage of assured performance, we are operations experts with deep experience in originating, running, and sustaining large assets for the long-term. Our people see purpose beyond the built environment, creating value-and improving lives-through superior execution, innovative operations, and a passion for creating positive change in communities. Our family of national, award-winning real estate, construction, and asset management firms includes CRC Property & Asset Management and CBG Building Company. Together, our teams solve complicated operational challenges and make big ideas happen across a full spectrum of services. To learn more, visit crccompanies.com, crcpropertymanagement.com, and cbgbuildingcompany.com.
Vice President of Marketing and Communications
Marketing manager job in Arlington, VA
AeroVironment (AV) is a defense technology company with a mission to invent and deliver advantage to U.S. and allied militaries. We deliver integrated autonomy-enabled technology solutions that create strategic advantage across every domain of modern warfare. Our business model embraces commercial development and scaled production, founded on a culture of results and ownership, innovation, dedication to customers, and ethical standards of conduct.
As we help our customers evolve to meet the changing nature of conflict, AV is hiring a senior marketing leader to shape our brand position, identity and voice. Our Vice President of Marketing & Communications will lead a team of subject matter experts in developing and executing AV's comprehensive marketing strategy. This role will capture and amplify AV's brand story in bold and innovative ways, cutting through the noise. This includes building and maintaining our brand, supporting growth through compelling marketing campaigns, and engaging global stakeholders in local and relevant ways. The role will build on an AV history of innovation and delivery to create a world class marketing program, strengthening our identity with customers, differentiating AV among its peers, and building new awareness.
Responsibilities
* Develop and execute a comprehensive brand and marketing strategy to promote AV performance, platforms, products and services.
* Lead a team to deliver inventive and compelling content across the marketing, creative, digital, social, media, communication, partnership and exhibitions disciplines.
* Influence enterprise-level decisions with expert knowledge of audiences, policies, strategies, and objectives.
* Assess the market to identify trends, challenges and opportunities for brand and thought leadership.
* Mentor and guide your team to make data-based decisions, fostering collaboration and leading with clarity to achieve business results.
* Collaborate with cross-functional teams to ensure alignment and maximize marketing impact.
* Manage and optimize the marketing budget and employ credible effectiveness metrics to achieve maximum return on investment.
* Develop and maintain relationships with key industry partners, media, and influencers.
Required Qualifications
* Vision for the future, dexterity to manage in the present; you possess the foresight to shape our brand over a three-to-five-year window and demonstrated the organizational management to meet the current moment
* A drive to challenge assumptions, break new ground, and differentiate AV from our competitors
* A proven track record of architecting successful brand awareness and engagement to propel business growth through marketing initiatives
* Subject matter expertise in marketing principles, brand and campaign management, and metrics and analytics
* Demonstrated performance in building and leading cohesive teams; developing the human capital that is your greatest resource
* Resilience and flexibility to navigate internal and external stakeholder demands
* An ability to understand and streamline marketing and communications procedures to accelerate decision cycles and keep AV nimble while ensuring compliance for a publicly-owned company in a heavily regulated industry
* Experience in the technology space, and with the challenges and opportunities presented by industry disruption
* Knowledge of the government customer
* Exceptional communication skills
Basic Qualifications (Required Skills & Experience)
* Bachelor's Degree in business and/or marketing or equivalent combination of education, training, and experience
* 10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business results
* 15+ years in marketing and/or communications
* 8+ years of experience supervising a marketing team
* Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints
* Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task
* Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions
* A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment
* Ability to work with multiple stakeholders to influence and drive implementation
* Excellent communication skills, both oral and written; excellent organizational skills.
Other Qualifications & Desired Competencies
* Advanced degree is preferred
* Demonstrated competency in using data analysis and forecasting to optimize marketing spend.
* Strong organizational skills to balance multiple people and projects successfully and efficiently
* Stays abreast of innovations in the field of marketing and defense
* Consistently demonstrates high organizational skills to balance multiple projects successfully and efficiently
* Able to excel in a fast-paced, deadline-driven environment, where small teams share a broad variety of duties
* Displays strong initiative and drive to accomplish goals and meet company objectives
* Takes ownership and responsibility for current and past work products
* Is committed to learning from mistakes and driven to improve and enhance performance of oneself, others, and the company
* Focuses on teamwork and puts the success of the team above one's own interests
Physical Demands
* Ability to work in an office environment (Constant)
* Required to sit and stand for long periods; talk, hear, and use hands and fingers to operate a computer and telephone keyboard (Frequent)
* Ability to travel internationally and within the Unites States for company meetings and events, and customer meetings and events.
Clearance Level
No Clearance
The salary range for this role is:
$220,000 - $288,750
AeroVironment considers several factors when extending an offer, including but not limited to, the location, the role and associated responsibilities, a candidate's work experience, education/training, and key skills.
ITAR Requirement:
This position requires access to information that is subject to compliance with the International Traffic Arms Regulations ("ITAR") and/or the Export Administration Regulations ("EAR"). In order to comply with the requirements of the ITAR and/or the EAR, applicants must qualify as a U.S. person under the ITAR and the EAR, or a person to be approved for an export license by the governing agency whose technology comes under its jurisdiction. Please understand that any job offer that requires approval of an export license will be conditional on AeroVironment's determination that it will be able to obtain an export license in a time frame consistent with AeroVironment's business requirements. A "U.S. person" according to the ITAR definition is a U.S. citizen, U.S. lawful permanent resident (green card holder), or protected individual such as a refugee or asylee. See 22 CFR § 120.15. Some positions will require current U.S. Citizenship due to contract requirements.
Benefits: AV offers an excellent benefits package including medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown. For more information about our company benefit offerings please visit: **********************************
We also encourage you to review our company website at ******************** to learn more about us.
Principals only need apply. NO agencies please.
Who We Are
Based in California, AeroVironment (AVAV) is a global leader in unmanned aircraft systems (UAS) and tactical missile systems. Founded in 1971 by celebrated physicist and engineer, Dr. Paul MacCready, we've been at the leading edge of technical innovation for more than 45 years. Be a part of the team that developed the world's most widely used military drones and created the first submarine-launched reconnaissance drone, and has seven innovative vehicles that are part of the Smithsonian Institution's permanent collection in Washington, DC.
Join us today in developing the next generation of small UAS and tactical missile systems that will deliver more actionable intelligence to our customers so they can proceed with certainty - and succeed.
What We Do
Building on a history of technological innovation, AeroVironment designs, develops, produces, and supports an advanced portfolio of unmanned aircraft systems (UAS) and tactical missile systems. Agencies of the U.S. Department of Defense and allied military services use the company's hand-launched UAS to provide situational awareness to tactical operating units through real-time, airborne reconnaissance, surveillance, and target acquisition.
We are proud to be an EEO/AA Equal Opportunity Employer, including disability/veterans. AeroVironment, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, protected veteran status, genetic data, sexual orientation, gender identity or other legally protected status.
ITAR
U.S. Citizenship required
Auto-ApplyManager, Corporate Marketing
Marketing manager job in Arlington, VA
Description The Manager, Corporate Marketing is responsible for supporting the Corporate Marketing team in a variety of ways, including managing the corporate trade show strategy, managing the strategy for working with association partners, maximizing content opportunities with associations including leveraging social media, speaking opportunities, and helping pitch important stories and themes important to Tyler. As part of the Corporate Brand Marketing team, the role is involved in promoting Tyler's key messages through content creation, syndication, ideation, and execution of association and client advocacy programs.Responsibilities
Manage national level association relationships and corporate trade show strategy
Build strong relationships with association partners like NACo, NLC, ICMA, and NASCIO
Manage association strategy with the Senior Manager of Corporate Marketing
Leverage deep understanding of government personas to build brand recognition within target audience across state and local government
Manage trade show logistics and team supporting trade shows
Oversee budget related to association engagements and trade shows
Serve as spokesperson for Tyler at association events
Identify opportunities for placement and support content creation related to the Tyler Technologies editorial calendar within association channels
Help create the strategy to amplify Tyler's corporate messages through association placements
Maximize content placement opportunities within our association partnerships
Understand and leverage industry themes and implement them throughout our Tyler Corporate shows
Create presentation abstracts, presentation decks, and blogs related to Tyler's presence at association events
Adhere to and implement editorial style guides consistent with our brand voice, style, and tone
Edit, proofread, and improve content with strong adherence to AP Style
Work collaboratively with team to increase strengthen Tyler's leadership position and increase awareness across all channels
Coordinate with Tyler team members to run omni-channel campaigns
Coordinate with outside agency to plan paid digital marketing campaigns
Develop understanding of Tyler's product offerings and build relationships with team members across the company
Work with Corporate Brand Communication Manager to pitch media stories and ad hoc presentations to governments leadership audience
Serve as an advocate for our clients
Manage the Tyler Excellence Awards (TEA) program as a part of Tyler's annual user conference, Tyler Connect
Create digital marketing strategy to solicit TEA applications and promote winner content
Identify opportunities to feature client stories through presentations, webinars, and thought leadership content
Interface with clients on behalf of Tyler Technologies
Surface client priorities with association staff
Qualifications
7+ years of event management or customer success experience
7+ years of experience working in or supporting local government
7+ years of demonstrable digital marketing, trade show marketing, or equivalent working experience
BA/BS degree in marketing, journalism, political science, or other relevant degree
Creative mindset that seeks to understand what audiences consume and how to create it
Attitude that approaches unfamiliar scenarios with the phase “I don't know, but I can figure it out”
Ability to analyze marketing campaign performance and make data-driven decisions
Project management skills and strong attention to detail
Understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
Excellent communication and writing skills
Understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies
Knowledge of and interest in the public sector and the intersection between technology and policy
Auto-ApplyVice President of Digital Marketing and Demand Generation
Marketing manager job in Arlington, VA
Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.
Stand Together is seeking an entrepreneurial Vice President of Digital Marketing and Demand Generation to lead our digital marketing, growth, lifecycle, and digital product teams. In this high-impact role, you'll set the vision, shape strategy, and drive execution across these functions-elevating performance, sparking innovation, and delivering measurable results. Your leadership will directly advance our mission, scale fundraising, and deepen engagement. You'll report to the Chief Marketing Officer and collaborate closely with executive leadership, fundraising and development, and the broader marketing and communications team. How You Will Contribute
Strategic & Team Leadership
Set and communicate a bold, multi-year vision for digital marketing, demand generation, and donor engagement across all channels and brands.
Lead, coach, and develop high-performing teams across digital marketing, lifecycle, and digital product functions.
Provide strategic leadership across acquisition efforts, major gifts fundraising, web/digital products, lifecycle campaigns, social, organic, and paid media.
Cultivate talent aligned with the organization's vision and Principle Based Management (PBM), emphasizing principled entrepreneurialism and team growth.
Collaborate cross-functionally with Marketing, Communications, Business Units, and Development teams to align messaging and strategy.
Campaigns, Channels & Engagement
Lead paid media and channel marketing teams to implement robust experimentation frameworks (A/B testing, CRO, SEO) that optimize donor engagement and conversion.
Provide strategic leadership and oversight of lifecycle marketing strategies across acquisition, retention, reactivation, and advocacy -for multiple audiences including donors, social entrepreneurs, and consumers.
Oversee personalized, multi-channel journeys using marketing automation and CRM platforms (e.g., Iterable), including email, SMS, and in-app push.
Partner with analytics teams to build segmentation strategies, generate insights, and continuously improve engagement efforts.
Collaborate with internal teams and external vendors to ensure campaigns achieve optimal outcomes and foster innovation.
Oversee the development and activation of demand generation funnels, delivering qualified leads (MQLs) to fundraising and business development teams.
Digital Product & MarTech
Lead digital product and web teams to develop strategies that deliver omni-channel experiences aligned with organizational priorities.
Elevate digital platforms (websites, CDPs, content orchestration tools) to ensure platform health, agency partnerships, and business continuity.
Foster a culture of experimentation, continuous improvement, and agile practices across digital teams, integrating the latest technologies and frameworks.
Performance & Innovation
Monitor, analyze, and report on key marketing metrics, providing insights and recommendations to improve effectiveness and drive innovation.
Connect team results to regular performance reporting and track progress to inform future strategy.
What You Will Bring
15+ years of hands-on experience in digital marketing, growth, demand generation, and digital product leadership in complex, multi-stakeholder environments. Preferably in a B2B environment.
Proven track record of developing, executing, and managing multi- and cross-channel marketing strategies, with expertise in experimentation and innovation.
Experience with advanced direct response, mid-level fundraising tactics, and lifecycle marketing best practices.
Strong knowledge of MarTech stacks, CDPs, marketing automation, and CRM systems.
Strong knowledge of digital product.
Demonstrated ability to lead and inspire high-performing, cross-functional teams.
Analytical mindset with the ability to use data to optimize strategies and campaigns.
Excellent project management, collaboration, and communication skills.
Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
What We Offer
Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM ), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.
We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.
Auto-ApplyFitness Grass-Roots Marketing and Assistant Manager
Marketing manager job in Sterling, VA
Job DescriptionBenefits:
Free uniforms
Health insurance
Opportunity for advancement
Work in the Future of Fitness! BODY20 is a new boutique fitness studio offering personal training with FDA-cleared Electric Muscle Stimulation (EMS) technology. One 20 minute workout is equivalent to hours in the gym so you can build muscle and burn calories without the need for heavy weights and impact on the joints. BODY20 members come from all fitness levels - from busy professionals & parents with no time for the gym, to GLP-1 patients trying to minimize muscle loss while dropping weight, to fitness fanatic looking for the next level of athletic performance, to those with injuries or bad joints where heavy weights in a traditional gym is challenging. BODY20 helps transform lives, 20-minutes at a time!
As a Grass-Roots Marketing & Assistant Manager, you will be responsible for local community grass-roots marketing, execute member sales and help out with studio operations
Responsibilities:
Grass-Roots Marketing
Identify local businesses that would be logical collaborative partners for BODY20 where their customers could benefit from EMS (e.g. chiropractors, medspas, salons, kids activities)
Reach out to businesses via phone, email and in-person visits to establish relationships and setup events
Attend offsite events and engage potential BODY20 members, offering free arm workouts
Fitness Training
Become a certified trainer with the Electric Muscle Stimulation device so you train first time visits for sales and fill in and train members when required to help out coaches
No previous fitness or personal training experience or certification required -- EMS specific training and certification will be provided. A motivating and friendly disposition to deliver a fun and encouraging 1-on-1 fitness session is all that is required!
Sales
Learn the BODY20 first time visit sales process, including Inbody body composition analysis review
Host first time visitors in the studio, guiding them through the workout, recommending a BODY20 membership plan and signing up new members
Sales commissions to be paid for new members
Operations / Assistant Manager Duties:
Help create content and manage social media channels
Assist with member escalations and requests
Help maintain the studio and provide a safe & clean environment for members
Assist with back end administrative tasks (e.g. past dues, member retention, staff scheduling)
Requirements:
Passion for health and wellness
Previous experience in a sales role, with an excitement for sales
Strong communication skills
Comfort working on multiple concurrent activities, while still keeping an eye on the details
An energetic and friendly disposition
Previous fitness experience / certification in personal training or fitness instruction is a plus
Role Logistics:
Role may be part time or full time - subject to discussion
Schedule may include a weekend day depending on scheduling and event needs
This is not a remote or work-from-home role
Total compensation includes base plus commission for new member sales and performance bonsues
Ample opportunity for growth to studio leadership and as more studios are opened
This position will be an employee of the local BODY20 franchisee owner, not BODY20 corporate. Youll get the best of both worlds a supportive local owner and support from BODY20 corporate
Benefits:
Access to a defined benefits healthcare plan
Fitness casual dress-code
Free Studio Membership
Product discounts
Fun, collaborative work environment
Vice President of Marketing
Marketing manager job in Rockville, MD
The Vice President of Marketing is responsible for managing the development and execution of marketing initiatives for products that maximize profits while ensuring customer satisfaction.
DUTIES AND RESPONSIBILITIES:
1. Manages and launches marketing plans for products and initiatives to create a demand and maximize sales of specific products, product lines, or product areas.
2. Conducts competitive product analyses and market research of product customer trends, behaviors and needs to develop a pipeline of future products. Determines most advantageous product positioning to ensure profitability and viability of new products or product enhancements.
3. Responsible for developing mailing lists, managing customer databases and overseeing electronic marketing initiatives.
4. Oversees development and production of marketing collateral. Provides input and direction of all product literature, to include identification of features/benefits, to ensure it is informative and thorough and using the proper language to create enthusiasm and motivation of potential and existing customers to purchase products and product lines.
5. Manages a team of individuals responsible for digital/technical writing and editing, coordinating tradeshows and media/publication placements, to ensure that the right content is delivered to the appropriate marketing channels.
6. In conjunction with website content team, ensures product catalogs are current and easily accessible to customers.
7. Aligns with sales training team to design and implement training programs and materials that incorporate product information and marketing strategies to develop and grow potential customers for the company's products and initiatives.
8. Responsible for establishing departmental budget, staffing plan, and resource allocation for the team.
9. Develops and communicates well-defined key performance indicators for staff and ensures they remain current and consistent with company goals and initiatives.
10. Establishes and monitors staff performance and development goals, assigns accountabilities, sets objectives, establishes priorities, and provides continuous feedback and recognition on performance. Identifies high performers to groom for potential succession planning.
11. Manages the promotion of company products and initiatives through various forms of media, to include but not limited to, online content and special events, to ensure they provide the most current and effective information of products and upcoming product launches.
12. Identifies latest trends in marketing tools and determines suitability for use to increase demand for products and product lines. Adapts tools to meet the client requirements.
EXPERIENCE AND QUALIFICATIONS:
1. Bachelor's degree in Marketing, life sciences or a related field required.
2. A minimum of 15 years of progressive experience in product marketing, specifically with product positioning, pricing, and packaging. Experience in life sciences highly preferred.
3. A minimum of seven years of supervisory experience required.
KNOWLEDGE, SKILLS AND ABILITIES:
1. Expert knowledge of and proven success in designing and implementing marketing campaigns and writing/developing product literature/specifications.
2. Strong analytical skills with particular focus on product and competitive analyses and market dynamics.
3. Ability to synthesize market data and provide solutions on short notice or constraint deadlines. Ability to work effectively in a fast-paced, high-energy, demanding and deadline-driven environment.
4. Experience with budget development and management processes, as well as the ability to translate strategic thinking into action plans and related outcomes.
5. Knowledge of customer relationship management (CRM) systems; SalesForce required.
6. Proficiency in Microsoft Office. Knowledge of Dreamweaver, Illustrator and Photoshop.
7. Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
8. Superior communication (written and verbal) skills with the ability to translate information into a meaningful, understandable context for a diverse audience, regardless of the format (e.g., documents, public speaking situations, and presentations).
9. Demonstrated ability to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities. Ability to produce materials with an appealing aesthetic.
10. Superior leadership skills with demonstrated knowledge and understanding of staff management practices and processes. Ability to establish accountabilities and expectations and manage performance to achieve results.
11. A high level of integrity, interpersonal skills, and a professional executive presence for effectively interacting with and influencing others, internal and external to the company, as well as for facilitating meetings and conducting public speaking/presentations.
12. Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.
PHYSICAL DEMANDS:
While performing the duties of this job, the individual is frequently required to sit or stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. This position requires the ability to communicate and exchange information, utilize equipment necessary to perform the job, and move about the workplace.
WORK ENVIRONMENT:
• This position will work in a moderately quiet office environment.
Senior Marketing Manager, Executive Messaging, Global Executive Marketing
Marketing manager job in Arlington, VA
AWS is seeking a Senior Marketing Manager, Executive Messaging to own the messaging strategy focused on the executive customer with emphasis on cloud computing, AI, and the impact of digital transformation on organizations. This role will develop the foundational messaging that powers AWS's communications to C-suite customers across channels. You'll architect the messaging framework that guides how AWS communicates its value proposition, technology innovation, and business impact to B2B audiences, with particular focus on C-suite leaders at enterprise customers. The position requires deep expertise in B2B technology marketing and the ability to craft compelling narratives that resonate with senior business and technology leaders.
Key job responsibilities
In this role, you'll:
• Define and maintain AWS's core executive messaging architecture, ensuring consistency across all communications
• Create strategic narrative frameworks that translate AWS's technical capabilities into business value propositions
• Own message testing and refinement processes to optimize impact with target audiences
• Partner with product teams to craft compelling stories around new innovations, especially in AI/ML
• Build and maintain a comprehensive message repository for global teams
• Guide regional teams on message localization while maintaining global consistency
• Lead executive message training and enablement for senior AWS speakers
• Collaborate with PR, AR, and marketing teams to ensure message alignment
• Define success metrics and measure message effectiveness across channels
A day in the life
• Workshop with stakeholders and experts to develop messaging
• Review regional message adaptation requests and provide strategic guidance
• Lead message testing sessions with target audience segments
• Collaborate with executive communications team on upcoming keynote messaging
• Analyze message performance data and adjust frameworks based on insights
About the team
This role is part of Global Executive Marketing (GEM), the heartbeat of AWS's executive customer marketing. GEM helps architect relationships with C-suite customers that shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision-maker customers.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Why AWS
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit ********************************************************* for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit ******************************************************** This position will remain posted until filled. Applicants should apply via our internal or external career site.
Manager of Business Analytics - Marketing
Marketing manager job in Arlington, VA
At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time.
Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.
Interested in learning more about how we're transforming the financing experience and joining our team?
What You'll Do
Koalafi is seeking a Manager of Business Analytics to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks, evaluating campaign and channel performance, shaping go-to-market test strategy, and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts. This is an individual contributor role, at the Manager level.
In this role, you'll work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance , and accelerate Koalafi's channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives.
This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech company-while shaping how we understand, influence, and grow our customer base.
Marketing Analytics & Attribution
Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns.
Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs.
Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation.
Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams.
Experimentation & Insights
Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages.
Identify key drivers of engagement, conversion, retention, and reactivation.
Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership.
Direct-to-Consumer Growth
Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting.
Analyze channel expansion performance and evaluate early-stage metrics to inform investment decisions.
Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding, activation, and retention.
B2B Support
Design the B2B analytics roadmap from the ground up.
Provide data-driven guidance to retailer partners on best practices for promoting consumer financing programs.
Support performance measurement for newly launched B2B campaigns and merchant-facing marketing programs.
About You (Qualifications)
Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics)
4-6 years of experience in marketing analytics, growth analytics, or a related field
Sound understanding of attribution models and underlying rationale for various model types
Strong SQL skills and experience working with large datasets
Proficiency building dashboards in Tableau, Looker, or similar BI tools
Experience designing and analyzing A/B tests
Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up
Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy
You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow
Detail-oriented, proactive, and driven by curiosity and continuous improvement
Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time.
Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.
Benefits:
At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best:
Comprehensive medical, dental, and vision coverage
20 PTO days + 11 paid holidays
401(k) retirement with company matching
Student Loan & Tuition Reimbursement
Commuter assistance
Parental leave (maternal + paternal)
Inclusion and Associate Engagement Programs
Who we are & what we value:
We focus on what's most important
We set clear expectations and deliver
We embrace challenges to reach our full potential
We ask, “How can this be better?”
We move fast together
Auto-ApplyMarketing Analytics Manager
Marketing manager job in Arlington, VA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Vice President, Marketing & Communications
Marketing manager job in Arlington, VA
Our client, located in Arlington, VA, is seeking a Vice President of Marketing & Communications to oversee the development and management of the organization's marketing, public relations, and communication strategy. This is an exciting opportunity to utilize your creativity and strong voice to build and expand the organization's innovative space! This position is remote.
Position Summary
The Vice President of Marketing & Communications supports the long-term strategic direction of the organization through the development and management of its marketing, public relations, and communication strategy. This position is responsible for the integration of effective marketing and communication strategies, both internally and externally, across all functional areas of the organization. The VP will also provide leadership, strategic vision, and direction to a team of marketing and communication professionals. This position serves as a key senior business leader on organization-wide strategic priorities.
Responsibilities
Oversee a communications strategy that includes social media, print and digital content, and email marketing.
Oversee the development and production of all marketing publications, collateral communication material, and social media initiatives.
Develop a compelling branding strategy that supports the organization's strategic goals and objectives.
Ensure that brand identity, messaging, and marketing and communications strategy are infused in all organizational efforts (programming, development, network support).
Oversee the utilization and evaluation of new and existing digital technologies to further the organization's work related to marketing and brand awareness.
Oversee the daily activities of the Marketing & Communications department including budgeting, planning, and staff development.
Maintain responsibility for the quarterly magazine, website, publications, and external communications.
Lead and manage committees and task force groups and support the executive team in internal/external communications about the vision and overall strategies of the organization.
Lead the Marketing & Communications team with an emphasis on data analytics to make strategic and data-driven decisions.
Work with the leadership team and staff to identify internal and external marketing communication opportunities and develop strategies that support solutions.
Promote a culture of high performance and continuous improvement and develop staff using a supportive and collaborative approach.
Maintain responsibility for staff performance and development goals, establish staff priorities, and conduct annual performance appraisals.
In collaboration with appropriate internal staff, identify, develop, and market new products and member benefits.
Serve as liaison to the internal advisory group and carry out related tasks.
Perform other duties as assigned.
Skills and Abilities
Effective, articulate, and persuasive public speaking and presentation skills
Excellent writing and editing skills
Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
Ability to cultivate a work environment that embraces and appreciates diversity
Ability to work independently and responsibly while managing numerous projects simultaneously
Excellent decision-making skills, including analytical and problem-solving skills
Excellent interpersonal skills, including ability to function effectively and positively, independently and within a team environment, with all levels of staff, members, and the general public
Strong financial management skills to develop sound budgets that meet department goals and manage financial transactions and expenditures
Required Education and/or Experience
Bachelor's degree in communications, journalism, marketing or related field
Minimum of ten years of senior-level communications and marketing experience, including publications, public relations, and web development
Minimum of five years of experience managing comprehensive strategic marketing and communications, media relations, and marketing programs; or equivalent combination of advanced degree and management experience
Demonstrated skills, knowledge, and experience in the design and execution of marketing and communications activities, including digital marketing campaign development
Experience building, mentoring, and coaching a team of marketing and communications specialists
Association experience preferred
How To Apply
If you believe you meet the requirements, please submit a resume, cover letter, and two writing samples to the Apply button.
Salary Range: $145,000 - $165,000
Additional inquiries and questions can be emailed to Beth Cessna at ********************* or contact ************.
Online Marketing Manager
Marketing manager job in Vienna, VA
WeightNot ℠ is the Mid-Atlantic's is the leading provider of medically designed, non-surgical weight loss programs. WeightNot℠ has shaped the lives of thousands - most of whom had previously failed on other weight loss plans - reliably achieving average results of 20-30+ pounds lost for participants. The program's proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management. For more information, visit
*****************
.
Job Description
This position is responsible for all electronic and Web based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include:
- SEO/Natural Search Results Rankings for Major Key Words
- Web Site and Campaign Traffic to Lead Conversion Levels
- Email Campaign Design, Scheduling & Delivery
- Email Open Rates and Response Rates
- Email Campaign Deadline Management/Timeliness
- Email CampaignSplitRun Testing Execution
- Prospect/Client Segmentation Model Development and Implementation
- Lead Generation Partner Site Testing, Expansion and Management
- Cost Per Click (CPC) to Historical Levels (and lower)
-CPCBudget Management and Campaign Optimization
-CPCKeyword Expansion and Testing
- Implementation of CPCTraffic Conversion Tracking/Analytics
- Reporting Timeliness and Accuracy
Position responsibilities include the following:
Online Advertising/Marketing/PR
- Pay Per Click Campaign Development, Management and Conversion Tracking
Google, Yahoo, Bing, Facebook
Optimization including budgeting/bidding, dayparting, listing rank strategy, copy testing, new key word generation
- Social Media and Community Management
Facebook, Twitter
- Partner Lead Generation Site Management, Updates and Conversion Tracking
Respond, AHB, etc.
- Online Property/Partner Opportunity Identification - Daily Candy, etc.
- Affiliate Network Development
- Lead Quality - cleansing, appending and scoring (modeling)
- Online PR - Drafting and editing releases to online media outlets
Web Site Management
- Web Lead Form Maintenance and Management
- Web Site Updates - Promotions, Landing pages, Contact Info
- Web Site Optimization for Natural Search
- Visitor Path tracking and analysis
- Usability review and testing
- Blog Content updates
- Competitor tracking and analysis - Web sites, banners, promotions, online strategies
Database Marketing
- House List (prospect) development and maintenance
- Client and Prospect Segmentation - By interest, demographic, source, etc.
- Unsubscribe management
- Email Marketing Programs - Ongoing Client and Prospect Communications
- Newsletter Mailing Execution
- Online Referral/Lead/List Source Development
- Client Lifetime Value, Retention and Repeat Purchase Analyses
- Referral Program Design, Development and Testing
Lead Management and Tracking
- Continuous Online Lead Review (and Routing as necessary)
- Continuous Center Lead Log Review and Tracking
- Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition
Marketing Analysis and Reporting
- CPC,CPL, CPA Analyses
- Channel/Media and Service Line Analyses
- Projections - Lead and Revenue Generation
- Web Stats - Visitor Traffic, Visitor Activity and Conversion
- Other Reports as Necessary
Qualifications
College Degree in Marketing or similar concentration required.
Familiarity with SEO/Natural Search Results Rankings for Major Key Words
Familiarity with CPC,CPL, CPA Analyses
Familiarity with or implementation of CRM strategies and tactics
Proficiency with Data analysis
Proficiency with Web Analytics tools and techniques
Outstanding project management skills
Experience with CRM/Customer Experience Management Analysis
Understanding of the Direct Marketing process
Superior analytical skills. Must be very comfortable with MS Excel
High energy, driven/motivated self starter
Results driven professional, always focusing on what will improve the business
Strong sense of responsibility
A real team player. Very collaborative
Marketing and Communications Manager
Marketing manager job in Columbia, MD
Marketing and Communications Manager reports to the President & CEO
Marketing and Communications Function
Research, write and edit content, including website pages, marketing newsletter content, blog articles, marketing materials, and for other content needs. Gather information from related departments, report on activities, create fresh content and ensure tight deadlines are met. Communicate and collaborate with related organizations and with other departments to acquire interesting and product-relevant news and information
Manage social media messaging, including crafting messages, editing contributions from other departments, and adhering to Web Partners style and personality. Effectively engage social media to promote and collaborate with clients. Support strategies for distributing content and building Web Partners brand through social media technology (i.e., Facebook, LinkedIn, Twitter)
Write/edit content, select images, and support the launch and ongoing maintenance of Web Partners' website
Create and manage marketing budget and pay-per-click advertising campaigns
Assist in preparation of marketing materials for individual Web Partners projects as well as materials targeted to specific healthcare segments
Manage statistical reporting and analysis, highlighting key developments to inform strategy
Work under tight deadlines, paying close attention to detail and style
Perform general administrative duties as necessary to support the department
Other duties as assigned
General Administration Function
Focuses on long-range strategic priorities
High degree of accuracy and attention to detail, with the ability to synthesize, analyze, critique and offer recommendations
Capable of handling proprietary information and working with sensitive material
Poise, initiative, energy, and professional confidence
Qualifications
Bachelor degree preferred
Experience in driving multiple, complex, technical efforts (delivery, sales, and/or operations)
Must possess exec presence, emotional intelligence, polish, & excellent communications skills (written & verbal)
Must be self-directed, disciplined, detail-oriented, & able to maintain poise/resilience during stressful situations
Capable of multitasking with rapidly changing priorities and manage multiple tasks in a dynamic environment
Ability to support business growth objectives
Experience of being a self-starter
AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER
EOE M/F/D/V
COMPENSATION: $45,000 - $55,000 (typically hire at the mid-point) + up to 10% annual bonus
BENEFITS: Medical & Dental 50% (depending on policy selected), Paid Holidays, and 15 Universal Leave Days
START DATE: NEGOTIABLE
As part of our standard hiring process for new employees, employment with Web Partners will be contingent upon successful completion of a background check.
Associate Director of Marketing & Communications
Marketing manager job in Arlington, VA
The Virginia Alliance for Semiconductor Technology (VAST) is an innovative, fast-paced initiative leading Virginia's semiconductor, microelectronics, and nanotechnology ecosystem. As part of the team, the incumbent will help transform the Commonwealth into a global hub for semiconductor excellence by building connections, driving workforce development, and promoting Virginia's cutting-edge facilities. We are seeking someone who is passionate about digital media, technology, and strategic storytelling, and ability to thrive in a dynamic environment. We're seeking a creative communicator to help elevate VAST's impact regionally, nationally, and internationally through thoughtful, engaging, and data-driven marketing initiatives.
As the Associate Director of Communications and Marketing at VAST, you'll be the strategic voice shaping our presence across platforms. You'll manage and execute communications and marketing strategies that promote our Fast Track to Semiconductor Careers program, while collaborating closely with university, industry, and community partners to amplify the work we're doing in semiconductor innovation. You'll also be responsible for growing VAST's digital footprint by developing and executing a comprehensive social media strategy, crafting engaging content, and utilizing best practices to expand our reach across channels. Additionally, you will optimize SEO efforts to ensure that the Virginia Alliance for Semiconductor Technology is front-of-mind when searched online or "Googled," enhancing our visibility and positioning us as a leader in the semiconductor space. In this role, you'll also manage relationships with external vendors and agencies to ensure timely and high-quality delivery of marketing materials, while ensuring that VAST's branding remains cohesive and impactful across all channels. Success in this role means taking ownership of our brand and consistently creating and delivering meaningful content that engages key audiences.
This is an opportunity to shape the future of semiconductor education and innovation in Virginia.
The position provides a dynamic, supportive team environment that values creativity, initiative, and collaboration. There are opportunities for professional growth and development and the chance to build strong, meaningful connections with top universities, industry leaders, and policymakers.
Flexibility in the work location-split time between the headquarters in Arlington and Blacksburg, VA, as needed.
Required Qualifications
- Bachelor's degree in communications, marketing, public relations, or a related field.
- Proven experience in communications and marketing, with demonstrated success in digital marketing strategy.
- Exceptional writing, editing, and storytelling skills, with the ability to craft clear, engaging, and persuasive content.
- Experience working with digital marketing tools and platforms (e.g., Google Ads, social media advertising, email marketing tools).
- Ability to develop and execute data-driven marketing campaigns, analyze performance, and optimize for impact.
- Strong organizational and project management skills, with experience managing multiple projects and meeting deadlines.
- Familiarity with content creation tools and platforms (e.g., Adobe Creative Suite, Canva) for graphic design and media production.
- Proven experience in social media strategy development and SEO execution to drive digital growth and brand visibility.
- Ability to collaborate with diverse stakeholders from academia, government, and industry.
- Proven experience managing external vendors and contractors to ensure successful project delivery.
Preferred Qualifications
- Experience in event planning and promotion.
- Familiarity with academic settings or experience in the semiconductor, microelectronics, or technology sectors.
Appointment Type
Restricted
Salary Information
Commensurate with Experience
Review Date
10/25/2024
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto,
Ut Prosim
(That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact K Atkins at ************* during regular business hours at least 10 business days prior to the event.
Sr. Marketing Manager, Brand & Creative
Marketing manager job in Bethesda, MD
Brivo is seeking a Senior Marketing Manager, Brand and Creative-a strategic leader with a passion for design and proven experience building, scaling, and maintaining a cohesive global brand presence across integrated marketing campaigns. This is a critical player/coach role where you will both define the brand's creative direction and contribute hands-on design work. Reporting to the Director of Digital Marketing, your primary objective is to lead the end-to-end creative process-from strategic vision to asset delivery-ensuring maximum conversion and brand equity across all customer touchpoints.
You will streamline and manage process and project flow, optimize team bandwidth, and drive efficiency to ensure the on-time, high-quality execution of all creative assets. This role is ideal for a strategic thinker, strong brand builder, inspired content creator, and exceptional project manager who thrives in a dynamic, results-driven environment.
This hybrid position is based at our Bethesda, MD headquarters or Lehi, UT office. Join our team and play a vital role in shaping Brivo's global brand presence.
Responsibilities
Define the overarching creative vision and oversee the evolving brand look and feel. Serve as the definitive brand guardian, ensuring consistency and integrity across all global, print, and digital collateral.
Ideate, lead, and execute marketing strategies to develop attention-grabbing, full-funnel content that aligns with overarching business and brand objectives.
Strategically own and optimize the design process, managing day-to-day operations and project flow across cross-functional teams (including Sales, Product, and Operations) to ensure efficient resource allocation and on-time project completion.
Actively contribute to design work and content creation, providing hands-on support while also consulting on high-level design strategy to continuously elevate the brand's aesthetic quality.
Monitor creative project volume and team bandwidth, collecting data to ensure team efforts are focused on high-value initiatives that maximize brand growth and conversion.
Explore and implement opportunities for viral reach and brand awareness through events, online initiatives, influencer marketing, and strategic purchasing of advertising space across diverse mass marketing channels (digital ads, print media, billboards, social media, etc.).
Conduct thorough market research and analysis to identify trends, insights, and opportunities for brand differentiation, translating them into actionable creative strategies.
Lead the implementation of new brand guidelines and mentor team members on creative best practices and execution excellence.
Qualifications
Bachelor's degree in Marketing, Advertising, Graphic Design, or a related field.
6+ years of progressive experience in creative leadership, brand management, or marketing roles, demonstrating the ability to manage a brand's presence across multiple channels.
A strong portfolio demonstrating both digital and print work, with a focus on visual communication, measurable conversion goals, and strategic storytelling.
Deep understanding of brand-building principles, experience developing design systems, and proven ability to execute successful integrated marketing campaigns.
Advanced proficiency in the following tools:
Creative Suite: Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and Canva.
Design and Prototyping: Figma or equivalent industry-standard design tools.
Project Management: Asana or similar project management software (Jira, Trello, etc.).
Demonstrated ability to adopt a growth mindset in people management and team leadership, with strong mentorship capabilities.
Ability to analyze campaign performance data and make data-driven decisions regarding creative strategy and resource allocation.
Excellent written and verbal communication skills, with a keen attention to detail and ability to thrive in a fast-paced, deadline-driven environment.
Desired Qualifications:
Experience managing or collaborating with creative teams across different international markets.
Familiarity with the security, access control, or proptech industry.
Certification in Project Management (e.g., PMP, Scrum Master).
The compensation package for this full-time position includes a base salary range of $135,000 - $145,000. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (base salary and, where applicable, incentive or overtime pay), Brivonians enjoy a robust benefits and perks package tailored to their work location. Learn more at ****************************
About Us
Brivo Systems LLC created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate, multifamily residential, and large distributed enterprises. The company's comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Brivo's building access platform is now the digital foundation for the world's largest collection of customer facilities, protecting over 600 million square feet across 60+ countries. Brivo is privately held and headquartered in Bethesda, Maryland, USA. Learn more at **************
Brivo is an Equal Opportunity/Affirmative Action Employer committed to providing an inclusive work environment. If you require reasonable accommodations during the application or interview process, please contact **************.
Auto-ApplyGlobal Partner Marketing Director
Marketing manager job in Tysons Corner, VA
Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends-we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.
But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.
Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.
Our corporate values-bold, agile, engaged, impactful, and united-are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.
Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.
Job Description
The Role: We're seeking a highly strategic, results-driven Global Partner Marketing Director to join our team. Reporting to the VP of Global Field Marketing, this role will serve as the bridge between global partner marketing, Americas field marketing, and regional sales teams to develop and operationalize marketing programs that drive measurable demand and thought leadership through our cloud, ISV, and SI partner ecosystem.
The successful candidate is a self-starter with a “can do” mindset-proactive, energetic, and persistent, with the grit to thrive and make an impact in a fast-changing, dynamic environment.
You will manage, disburse, and maximize ROI from Market Development Funds (MDF), co-create events and campaigns, and enable growth across our partner landscape-all tracked and optimized in Salesforce.
In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home.
Key Responsibilities:
Partner Pipeline Growth: Design, execute, and scale co-marketing programs and events with field marketing, hyperscalers, System Integrators (SIs), and emerging partners to drive qualified pipeline and revenue. · MDF Management: Oversee MDF strategy and operations-evaluate proposals, allocate budget, approve spend, and ensure funds are used for the highest-impact activities to accelerate revenue growth.
Joint Event Execution: Develop standout, creative partner campaigns (webinars, roundtables, regional shows, thought leadership programs, content syndication) to amplify reach, ensure executional excellence, and deliver measurable results.
Stakeholder Enablement: Regularly engage with global field marketing leads, partner managers, and sales to align co-marketing strategies, share best practices, and continually raise the bar.
Pipeline, Metrics, and Reporting: Own campaign tracking and conversion analysis in Salesforce-establish KPIs, report pipeline impact, and iterate for optimization.
Hyperscaler Relationship Building: Serve as the primary marketing liaison with cloud alliances. Collaborate on joint go-to-market initiatives and ensure MDF utilization is efficient, compliant, and driving business outcomes. · Partner Content & Promotion: Help produce channel related content such as case studies, customer success stories and win wires to drive partner channel sales and awareness.
Cross-functional Collaboration: Collaborate across sales, marketing, product, and partner teams to align strategies, share best practices, and foster an agile, high-growth environment.
Annual Marketing Plan Review: Review, approve, and guide yearly marketing plans submitted by partners in the Partner Program on a global basis.
Process & Compliance: Ensure marketing processes support MDF governance and brand consistency, meeting program requirements for all stakeholders.
Qualifications
5+ years global partner marketing experience in the B2B tech sector driving partner marketing pipeline and supporting revenue growth.
Ability to translate business objectives into marketing plans that have clear metrics and KPIs.
Deep experience in MDF allocation and management, including working with hyperscalers (AWS, Azure, Google Cloud) and SIs.
Strong co-marketing program leadership with track record of building pipeline through joint events and campaigns.
Proficiency with Salesforce and partner marketing/campaign measurement platforms.
Highly analytical, data-obsessed, and able to clearly articulate business impact.
Creative, resourceful, and entrepreneurial mindset-comfortable proposing new programs, experimenting, and adapting quickly.
Excellent communicator, relationship-builder, and influencer at all levels.
Bachelor's degree required
Willingness to travel as needed
Additional Information
Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis.
Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at [email protected].
Visit Strategy's Careers page for additional information.
Vice President, B2B Marketing
Marketing manager job in Arlington, VA
**Our Purpose** _Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Vice President, B2B Marketing
Overview
The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard's I&I portfolio. Acting as the 'mini CMO,' this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization, and Services Marketing to deliver differentiated value across geographies, customer segments, and go-to-market channels.
Key Responsibilities
Strategic Portfolio Leadership
- Transform I&I marketing from fragmented product-level efforts to a unified, scalable, customer-centric approach.
- Develop and execute data-driven marketing strategies to accelerate portfolio growth.
- Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions.
- Drive awareness and engagement through multi-channel marketing plans targeting C-suite, decision makers, and user personas.
- Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
- Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization.
Team & Stakeholder Leadership
- Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement.
- Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact.
- Provide clear direction, feedback, and professional development opportunities.
Market Expertise & Influence
- Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use-case narratives and driving the portfolio's shift towards buyer-based, AI and API-first solutions.
- Influence cross-functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.
Performance Management & Measurement
- Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations.
- Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
- Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.
Collaboration & Cross-Functional Alignment
- Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams.
- Partner with Services Marketing, Communications, and IMC to launch Tier 1/Big Bet activations and unified narratives.
- Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
- Develop standardized sales enablement tools and training programs.
- Collaborate with channel partners to maximize impact at key events.
Innovation & Future-Readiness
- Prepare for business evolution by developing scalable marketing systems supporting network-led and self-service models, including embedded use cases, API developer marketing, and agentic consulting.
- Operationalize self-service GTM and support transition to platform-based, AI-enabled solutions.
- Build and launch a thought leadership engine in partnership with global Advisors and consulting.
Requirements
- 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments.
- Proven success in large, complex matrix organizations and high-growth, customer-centric teams.
- Deep understanding of B2B positioning, demand generation, and funnel management.
- Experience managing and/or co-owning product/portfolio P&L in a growth business.
- Demonstrated team leadership, including managing managers and building high-performing teams.
- Exceptional communication, collaboration, and stakeholder management skills.
- Ability to prioritize and manage multiple projects in a fast-paced environment.
Preferred Qualifications
- Experience in marketing, consulting, and SaaS industry.
- Experience partnering with major account sales teams.
- MBA or advanced degree in marketing or related field.
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
**Pay Ranges**
Purchase, New York: $217,000 - $359,000 USD
Arlington, Virginia: $217,000 - $359,000 USD
Boston, Massachusetts: $217,000 - $359,000 USD
Miami, Florida: $189,000 - $312,000 USD
Product Marketing Manager
Marketing manager job in Columbia, MD
Eurotech, a global company that designs, creates and delivers full Internet of Things (IoT) solutions, including services, software and hardware, is seeking a Product Marketing Manager to be added to its marketing and PM team.
The Product Marketing Manager is responsible for all things related to the positioning, promotion and lifecycle of a set of products from concept through end-of-life, ensuring continuity of the product portfolio to support company sales goals.
Duties
Responsible for managing a portion of the global product portfolio, including performing competitive analysis, product positioning and driving promotional activities.
Develops global market requirement documents based on research, collaboration, and understanding of company portfolio and strategic direction.
Provides insights to improve the value proposition, competitive differentiation, and product positioning to ensure strong competitive advantage. Monitors market trends and competitive dynamics.
Attends tradeshows and client visits as needed to support sales and marketing activities.
Requires ability to collaborate across time zones and cultures to facilitate communications and understanding throughout the entire global organization.
Will work with corporate product management team to maintain the product documentation repository.
Will support channel partners and sales team in answering customer questions about product specifications and/or requirements.
Qualifications
At least 2 years of technical product marketing and/or product management experience.
Market knowledge of embedded systems, wireless, cloud and/or IoT technologies.
Must be fully functional with Microsoft applications including Word, Excel, and PowerPoint.
Demonstrated interpersonal communication skills with the ability to work within cross-functional groups.
Must be able to travel up to 30%, including international travel.
Italian language skills are a plus.
Office Location
Columbia, MD
Regional Marketing Director
Marketing manager job in Gaithersburg, MD
Why Highmark Residential?
Because every position is considered critical to Highmark's success and reputation, we take care to employ those who aspire to become the best in their field. Those who succeed at Highmark will do so because they enjoy an empowered, challenging, fulfilling, and financially rewarding workplace!
Why we need you:
The purpose of the Regional Marketing Director at Highmark Residential is to strategically lead and execute comprehensive marketing initiatives that drive brand awareness, resident acquisition, and retention within the assigned region. By leveraging their deep understanding of the local market dynamics and industry trends, the Regional Marketing Director will develop and implement innovative marketing strategies to effectively position Highmark Residential as the premier choice for multifamily housing solutions. This role requires a creative and analytical mindset, exceptional leadership capabilities, and a proven track record of successfully executing results-oriented marketing campaigns. The Regional Marketing Director will collaborate with cross-functional teams, including property management, leasing, and corporate marketing, to achieve business objectives, foster strong relationships with key stakeholders, and consistently deliver outstanding marketing performance across the region. Ultimately, the Regional Marketing Director plays a critical role in driving revenue growth, enhancing brand reputation, and maximizing resident satisfaction for Highmark Residential's portfolio of properties in the assigned region.
What Highmark can do for YOU:
Help you achieve your goals by continuous professional development and regular career progression sessions
Competitive pay for the market
Monthly bonus opportunities for all site associates
30% associate rent discount
Medical, Dental & Vision benefits the 1
st
of the month following 30 days of full-time employment
Company-provided life insurance, short term and long term disability coverage
Flexible Spending accounts
401(k) eligibility after 90 days, with 4% Highmark match
Professional Certification & Tuition reimbursement
Vacation, Sick and Personal Time off available to use after 90 days
10 paid holidays
Paid parental leave
Responsibilities
Responsibilities include (but are not limited to):
Develop and implement comprehensive marketing strategies:
Create and execute marketing plans specific to each property that align with company goals.
Effectively communicate aforementioned marketing plans as needed to leadership as needed.
Assist in marketing budgeting for assigned properties.
Conduct market research to identify target audiences, trends, and competition, and educate/empower onsite management teams to do the same.
Use data-driven insights to create and maintain innovative marketing campaigns that position Highmark Residential as the top choice for multifamily housing.
Collaborate with different teams to align marketing efforts with leasing, property management, and corporate marketing functions.
Assist with new Property Technology tests and deployments.
Drive brand awareness and reputation:
Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives.
Oversee the creation and execution of compelling marketing materials, website content, social media campaigns, and email marketing.
Ensure consistent branding across all marketing channels and compliance with brand guidelines.
Monitor online reputation and implement strategies to improve customer sentiment and engagement.
Resident acquisition and retention:
Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals.
Collaborate with property management teams to enhance resident experience and satisfaction, ultimately driving resident retention.
Analyze market data and resident feedback to identify opportunities for improving resident retention rates and overall customer satisfaction.
Implement resident referral programs and incentives to drive resident referrals and promote positive word-of-mouth marketing.
Marketing performance analysis and reporting:
Facilitate and monitor all required and/or budgeted marketing-related, promotional and advertising platforms for optimal integration, appropriate usage by intended Highmark team members, and overall performance.
Assist with informal education/coaching of Highmark marketing platforms for onsite team members and constituents as needed.
Assist in communicating significant updates and platform changes as they occur.
Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives via Google Analytics, reporting from Lead Management software, and any other Highmark-approved platform.
Analyze data, generate reports, and present findings to senior management to support strategic decision-making.
Continuously optimize marketing strategies based on data insights and industry best practices.
Team leadership and collaboration:
Always promote and display company culture and core values.
Act as an advocate of company and regional policies and directives.
Close collaboration with regional training team and any other regional support associates.
Collaborate with the national marketing team to establish, achieve, and maintain the goals of Highmark Residential.
Regularly communicate regional initiatives with the national marketing team and assist in the implementation of national initiatives.
Support communication and culture-led platforms such as Viva Engage.
Assist with local events and meetings, including job fairs and local apartment association activities (working with other regional support positions as necessary).
Foster a collaborative and positive work environment, promoting teamwork and cross-functional collaboration.
Establish strong working relationships with regional property managers, leasing teams, and corporate marketing and associated counterparts.
Attend company meetings and budgeted industry education conferences.
Travel:
50% local market travel; 10% outside of the assigned region on occasion with little advanced notice
Qualifications
Qualifications:
Minimum of five years of experience in the multifamily housing industry, demonstrating a deep understanding of its dynamics and challenges.
Proficiency in creative and design concepts, with the ability to collaborate effectively with graphic designers and creative teams to execute (and develop, as needed) visually compelling marketing materials and campaigns.
Strong understanding of branding principles and the ability to ensure consistency and adherence to Highmark Residential's brand guidelines across all marketing materials and properties, ensuring that the brand image is effectively represented and maintained.
Strong skills in internet, mobile, and social media platforms, with a proven ability to use them effectively for marketing campaigns and brand promotion.
Intermediate-to-advanced knowledge of Microsoft Office Programs, particularly Excel, for data analysis, reporting, and extracting actionable insights.
Comfort with navigating, working with, and facilitating marketing-related Highmark-required platforms such as those that serve social media, resident feedback/surveys, reputation, digital advertising management, advertising, analytics, etc. Self-training as needed when updates occur.
Demonstrated ability to proactively educate oneself about local markets, stay informed about market trends and dynamics, and effectively analyze market data to assess property performance and ensure competitiveness in the market.
Exceptional conceptual and creative thinking skills to develop innovative marketing approaches that set Highmark Residential apart from competitors.
Excellent organization and time management skills to handle multiple projects, meet deadlines, and prioritize tasks effectively.
Exceptional project management skills to plan, execute, and track marketing initiatives within defined (and often lengthy) timelines and budgets.
Outstanding written, verbal, and customer service skills to communicate clearly and build positive relationships with internal and external stakeholders.
Ability to work independently and collaboratively with cross-functional teams to achieve marketing objectives.
Ability to quickly process complex information, prioritize effectively, and maintain focus in a fast-paced environment.
Positive attitude towards change, with flexibility and adaptability to new strategies, technologies, and industry trends.
Strong problem-solving abilities to identify challenges, analyze root causes, and develop effective solutions.
Outstanding presentation skills to deliver engaging and impactful presentations to both small and large groups.
Educational and/or coaching abilities to inform, empower and develop constituents.
Must be able to travel and incur expenses on a personal credit card with a reimbursement turnaround process that may take up to 30 days.
High school diploma or equivalent required. Bachelor's degree in marketing, business administration, or a related field is preferred, providing a strong foundation of knowledge and skills.
#CORP
Req. ID: 2025-8585
Auto-ApplyDirector of Sales and Marketing, Senior Living
Marketing manager job in Bethesda, MD
At Artis, we help people living with dementia achieve the essential human needs of purpose, belonging and joy by building a bridge between their lifelong identity and present daily life. Candidates with personal experience caring for an aging family member or supporting a loved one with Alzheimer's or dementia are strongly encouraged to apply, as this perspective adds valuable insight and compassion to the Director of Sales position.
* Starting salary is $85000 / year, plus bonus!
The Director of Sales will drive external and internal sales efforts to achieve and exceed community performance goals, while continuously maximizing occupancy. Create and implement an effective sales plan that supports market diversification through the identification of niche referral opportunities. The Director will provide tours of the community with prospective residents and their families, perform regular follow up, and coordinate move- ins. Grow census by developing referral relationships with providers and vendors to maximize occupancy.
Working at Artis Senior Living, you will be empowered to share your voice, and your uniqueness will be treasured! We will honor your integrity and show our appreciation for your commitment to enriching the lives of our residents and team members, by consistently recognizing your efforts. These guiding principles are the very foundation of The Artis Way! At Artis Senior Living you're so much more than an employee, you're family!
Director of Sales Responsibilities:
* Performs all external and internal sales efforts to achieve sales goals by modeling current sales systems, including positive modeling of The Artis Way.
* Lead efforts through face-to-face referral development, including calling on physicians, hospitals, managed care facilities, and other referral sources, etc.
* Develop, plan and execute a sales plan that leads to qualified referrals to the community.
* Coordinate, plan and efficiently execute external and internal marketing events to reach sales targets.
* Analyze occupancy trends, market/competition trends and length of sales cycle to determine the necessary sales activities to achieve full occupancy.
* Employ strategies that focus on building stronger, deeper and more trusted relationships, by invoking empathy and providing a more customized, relevant and creative experience for prospective families.
* Follow-up regularly with all current leads, including digital, and develop new referrals for obtaining leads.
* Train and develop Director peers within the community on the sales process as it pertains to their role and define and support the greater sales culture in all aspects of day-to-day operations.
* Train and develop Concierge team members on sales support activities including, but not limited to: move-in paperwork process, tours, ordering marketing collateral, etc.
Requirements:
* Minimum 3 years sales experience within senior living environments.
* Familiarity with state law and regulations surrounding senior housing and assisted living.
* Ability to develop, organize and implement creative marketing
* Ability to relate in a professional and positive manner with all team members, residents, families, and vendors.
* Position requires regular and consistent travel within the assigned local market area. Occasional non-local travel may be required. Frequency of travel is determined based on business needs and may fluctuate. Flexibility required.
* Familiarity with CRM tools required.
Education Requirements:
* Associate's degree or higher in healthcare administration, marketing, public relations, or business management preferred.