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  • Growth-Driven SVP/CMO: Digital Marketing Leader

    Penfed Credit Union

    Marketing manager job in McLean, VA

    A leading financial institution is seeking an SVP, Chief Marketing Officer to work onsite in McLean, Virginia. This role involves driving growth through a comprehensive marketing strategy, overseeing brand management, digital marketing, and member engagement efforts. The ideal candidate will have over 20 years of marketing experience with at least 5 years at a VP level, preferably in a financial services setting. Strong data analytics skills and knowledge of CRM and marketing technologies are essential. A competitive salary and robust benefits package are offered. #J-18808-Ljbffr
    $139k-233k yearly est. 6d ago
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  • Senior Director, Marketing, Generic Medicines

    The U.S. Pharmacopeial Convention (USP 4.8company rating

    Marketing manager job in Rockville, MD

    Description Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide. At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health. USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds-regardless of background-to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment. Brief Job Overview The Sr. Director, Marketing, Generic Medicines will drive a strategic growth strategy for USP standards and solutions in line with USP revenue growth goals. This role is responsible for understanding the Generic Medicines market, and target customer dynamics to shape strategies and plans that successfully deliver revenue and KPI goals. This includes co-leadership of program unit teams with Science colleagues and development of Annual Plans, Marketing plans and Go-to-Market strategies that align with USP 2030 strategy. The incumbent will be responsible for managing a comprehensive portfolio of products and driving portfolio solutions, and new product roadmaps that meet customer needs. This role will also oversee development and execution of marketing campaigns including positioning, messaging, budgets and key project initiatives that align with plans. In addition, this candidate will use data and analytics to monitor quarterly performance against key metrics and adjust accordingly to identify new opportunities and achieve growth goals. The ideal candidate is a visionary leader with deep expertise in pharma marketing, a strong grasp of scientific and technical information, and proven success in managing cross-functional teams. This is a professional supervisory position and the incumbent in this role will drive thought leadership needed to deliver goals and also be responsible for the growth and development of direct reports and key staff members. This role will lead a unified team and fostering strong cross-functional collaboration to operationalize strategies and in turn drive USP Mission to support quality medicines and deliver public health impact. This position requires an individual with strong business acumen, strategic thought leadership, critical thinking and analysis, project management, collaboration and communication skills. How will YOU create impact here at USP? As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards. Additionally, USP's People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments. The Sr. Director, Marketing, Generic Medicines has the following responsibilities to: Define long-term vision and growth strategy for USP standards and solutions that address the Generic Medicines Industry and align with USP growth goals. Develop Annual Plans, Marketing Plans and Go-To-Market strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders. Co-Lead Program Units teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across cross-functional teams. Work closely with Science, Industry Programs, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints. Oversee campaign strategies, tactics and calendars that drive product portfolio performance and that amplify the value of the USP brand. Collect data, insights and conduct market research and analyses, to identify opportunities and to inform marketing decisions. Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance. Present quarterly business reviews including updates, and performance metrics to executive leadership and key stakeholders. Monitor market, competitive and customer trends to identify opportunities for growth and areas for improvement. Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance. Deliver impactful presentations and regular reports to key stakeholders and leadership team. Who is USP Looking For? The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience: Bachelor's degree in business, Marketing, Life Sciences or a related field. 12 or more years of experience in marketing, brand management in pharma, life science, dietary supplement, food, or related field. At least ten (8) years of experience leading and supervising direct reports and staff including cross-functional team leadership. Experience with project and business process management, visual data and analytics, marketing technology and tools such as Adobe Marketo, Oracle, Salesforce, Tableau, others. Exceptional process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals. Excellent presentation and communication skills the ability to inspire trust, confidence, and communicate effectively with internal and external audiences Additional Desired Preferences Master's degree in Business Administration or a related field, or equivalent relevant experience. Deep knowledge of the pharmaceutical industry. Experience with B2B and B2C Supervisory Responsibilities 2 direct reports Benefits USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected. Compensation Base Salary Range: USD $202,000 - 262,150 annually. Target Annual Bonus: % Varies based on level of role. Individual compensation packages are based on various factors unique to each candidate's skill set, experience, qualifications, equity, and other job-related reasons. Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (**************************** notice from the Department of Labor. Job Category Sales & Marketing Job Type Full-Time #J-18808-Ljbffr
    $202k-262.2k yearly 6d ago
  • Senior Product Manager - Marketing Incentives & Growth

    Information Technology Senior Management Forum 4.4company rating

    Marketing manager job in McLean, VA

    A leading financial services company in McLean, Virginia, is looking for a Senior Associate, Product Manager to drive innovative incentive structures for marketing. This role demands strong product management experience and a user-centric approach, collaborating with various teams to implement strategies that support business growth. The ideal candidate will have at least 2 years of relevant experience, coupled with a Bachelor's degree or military experience. Join a dynamic team poised for success in a rapidly evolving landscape. #J-18808-Ljbffr
    $94k-120k yearly est. 5d ago
  • Senior Product Marketing Manager

    Range Finance, Inc.

    Marketing manager job in McLean, VA

    Range is creating AI-powered solutions to eliminate financial complexity for our members. We're transforming wealth management through the perfect blend of cutting-edge technology and human expertise. We're obsessed with member experience! We've built an integrated platform that tackles the full spectrum of financial needs-investments, taxes, retirement planning, and estate management-all unified in one intuitive system. Backed by Google's Gradient Ventures and Cathay Innovations, we're in hyper-growth mode and looking for exceptional talent to join our starting lineup. Every Ranger at this stage is shaping our culture and way of life-from former CEOs and startup founders to experts from leading hedge funds and tech companies. If you're ready to build something that truly matters in financial services, bring your talent to Range. Here, you'll make a genuine impact on how people manage their financial lives while working alongside a team that celebrates wins, makes big decisions, and blazes new trails together. About the role We're looking for a strategic, creative, and data-driven Senior Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. As a PMM, you'll be the bridge between our product, marketing, sales, and customer success teams - ensuring we deeply understand our customers, clearly articulate our value, and drive growth across the product lifecycle. We're excited to hire this role at Range's Headquarters in McLean, VA. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with your team. If you're not currently based in the area but love what you see, let's discuss relocation as part of your journey to joining us. What you'll do with us Lead product launches from strategy to execution - defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue. Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities. Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas. Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation. Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption. Collaborate closely with product management to influence strategy based on market feedback and customer needs. Measure the success of marketing programs, launches, and campaigns - reporting on key KPIs like adoption, awareness, and engagement. Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands‑on training. What will set you apart 6+ years of experience in product marketing Strong understanding of GTM strategy, product positioning, and messaging development Excellent storytelling, writing, and communication skills Proven ability to collaborate cross‑functionally and influence without direct authority Comfort with data‑driven decision‑making and performance measurement Startup and/or direct to consumer experience Benefits Health & Wellness: 100% employer‑covered medical insurance for employees (75% for dependents), plus dental and vision coverage 401(k): Retirement savings program to support your future Paid Time Off: Dedicated time to reset and recharge plus most federal holidays Parental Leave: Comprehensive leave policy for growing families Meals: Select meals covered throughout the week Fitness: Monthly movement stipend Equity & Career Growth: Early exercise eligibility and a strong focus on professional development Annual Compensation Reviews: Salary and equity refreshes based on performance Boomerang Program: After two years at Range, you can take time away to start your own company. We'll hold your spot for 6 months - and pause your equity vesting, which resumes if you return Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve. #J-18808-Ljbffr
    $100k-134k yearly est. 5d ago
  • Daytime Back of House Team Member

    Chick-Fil-A 4.4company rating

    Marketing manager job in Westminster, MD

    At Chick-fil-A, the Back of House Team Member role is more than just a job; it's an opportunity. In addition to working directly for an independent Owner/Operator, Back of House Team Members gain life experience that goes far beyond serving a great product in a friendly environment. They are responsible for providing an exceptional dining experience for everyone they serve each day and for ensuring all guests receive signature Chick-fil-A service and food. Position Type: * Full-time 7-3 or 8-4 Our Benefits Include: A fun work environment where you can positively influence others Flexible scheduling (and closed on Sundays) Learning first-hand from an experienced Operator and Restaurant Leaders Intentional growth and development to help you reach your professional goals Scholarship opportunities Competitive pay Back of House Team Member Responsibilities: Prepare, cook, assemble, and present food safely, quickly and efficiently, meeting Chick-fil-A standards Be knowledgeable of the assignments for all kitchen stations, including fries, breading, assembling, boards, and food prep as needed Stock kitchen inventory as needed Keep the kitchen neat, clean and orderly at all times Keep up-to-date with new products rolled out by Chick-fil-A Work safely around kitchen equipment and report any maintenance issues to Leadership Maintain personal knowledge by completing in-house training and stay up-to-date on any changes Complete all opening or closing tasks as assigned Adhere to Chick-fil-A rules and dress code at all times Other duties as assigned including washing dishes, changing trash, etc. Qualifications and Requirements: Must be able to speak English Must be 18 years or older Cheerful and positive attitude Loves serving and helping others Customer service oriented Strong interpersonal skills Detail-oriented Able to multi-task Works well independently and in a team environment Be willing and able to work a flexible schedule Have the ability to lift and carry 50lbs on a regular basis Have the ability to stand for long periods of time Most Chick-fil-A Restaurants are operated by independent franchised business owners who make all their own employment decisions and are responsible for their own content and policies. Working at a Chick-fil-A restaurant is more than a job - it's an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
    $23k-29k yearly est. 2d ago
  • Vice President of Marketing and Communications

    Aerovironment 4.6company rating

    Marketing manager job in Arlington, VA

    AeroVironment (AV) is a defense technology company with a mission to invent and deliver advantage to U.S. and allied militaries. We deliver integrated autonomy-enabled technology solutions that create strategic advantage across every domain of modern warfare. Our business model embraces commercial development and scaled production, founded on a culture of results and ownership, innovation, dedication to customers, and ethical standards of conduct. As we help our customers evolve to meet the changing nature of conflict, AV is hiring a senior marketing leader to shape our brand position, identity and voice. Our Vice President of Marketing & Communications will lead a team of subject matter experts in developing and executing AV's comprehensive marketing strategy. This role will capture and amplify AV's brand story in bold and innovative ways, cutting through the noise. This includes building and maintaining our brand, supporting growth through compelling marketing campaigns, and engaging global stakeholders in local and relevant ways. The role will build on an AV history of innovation and delivery to create a world class marketing program, strengthening our identity with customers, differentiating AV among its peers, and building new awareness. Responsibilities Develop and execute a comprehensive brand and marketing strategy to promote AV performance, platforms, products and services. Lead a team to deliver inventive and compelling content across the marketing, creative, digital, social, media, communication, partnership and exhibitions disciplines. Influence enterprise-level decisions with expert knowledge of audiences, policies, strategies, and objectives. Assess the market to identify trends, challenges and opportunities for brand and thought leadership. Mentor and guide your team to make data-based decisions, fostering collaboration and leading with clarity to achieve business results. Collaborate with cross-functional teams to ensure alignment and maximize marketing impact. Manage and optimize the marketing budget and employ credible effectiveness metrics to achieve maximum return on investment. Develop and maintain relationships with key industry partners, media, and influencers. Required Qualifications Vision for the future, dexterity to manage in the present; you possess the foresight to shape our brand over a three-to-five-year window and demonstrated the organizational management to meet the current moment A drive to challenge assumptions, break new ground, and differentiate AV from our competitors A proven track record of architecting successful brand awareness and engagement to propel business growth through marketing initiatives Subject matter expertise in marketing principles, brand and campaign management, and metrics and analytics Demonstrated performance in building and leading cohesive teams; developing the human capital that is your greatest resource Resilience and flexibility to navigate internal and external stakeholder demands An ability to understand and streamline marketing and communications procedures to accelerate decision cycles and keep AV nimble while ensuring compliance for a publicly-owned company in a heavily regulated industry Experience in the technology space, and with the challenges and opportunities presented by industry disruption Knowledge of the government customer Exceptional communication skills Basic Qualifications (Required Skills & Experience) Bachelor's Degree in business and/or marketing or equivalent combination of education, training, and experience 10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business results 15+ years in marketing and/or communications 8+ years of experience supervising a marketing team Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment Ability to work with multiple stakeholders to influence and drive implementation Excellent communication skills, both oral and written; excellent organizational skills. Other Qualifications & Desired Competencies Advanced degree is preferred Demonstrated competency in using data analysis and forecasting to optimize marketing spend. Strong organizational skills to balance multiple people and projects successfully and efficiently Stays abreast of innovations in the field of marketing and defense Consistently demonstrates high organizational skills to balance multiple projects successfully and efficiently Able to excel in a fast-paced, deadline-driven environment, where small teams share a broad variety of duties Displays strong initiative and drive to accomplish goals and meet company objectives Takes ownership and responsibility for current and past work products Is committed to learning from mistakes and driven to improve and enhance performance of oneself, others, and the company Focuses on teamwork and puts the success of the team above one's own interests Physical Demands Ability to work in an office environment (Constant) Required to sit and stand for long periods; talk, hear, and use hands and fingers to operate a computer and telephone keyboard (Frequent) Ability to travel internationally and within the Unites States for company meetings and events, and customer meetings and events. Clearance Level No Clearance The salary range for this role is: $220,000 - $288,750 AeroVironment considers several factors when extending an offer, including but not limited to, the location, the role and associated responsibilities, a candidate's work experience, education/training, and key skills. ITAR Requirement: T his position requires access to information that is subject to compliance with the International Traffic Arms Regulations (“ITAR”) and/or the Export Administration Regulations (“EAR”). In order to comply with the requirements of the ITAR and/or the EAR, applicants must qualify as a U.S. person under the ITAR and the EAR, or a person to be approved for an export license by the governing agency whose technology comes under its jurisdiction. Please understand that any job offer that requires approval of an export license will be conditional on AeroVironment's determination that it will be able to obtain an export license in a time frame consistent with AeroVironment's business requirements. A “U.S. person” according to the ITAR definition is a U.S. citizen, U.S. lawful permanent resident (green card holder), or protected individual such as a refugee or asylee. See 22 CFR § 120.15. Some positions will require current U.S. Citizenship due to contract requirements. Benefits: AV offers an excellent benefits package including medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown. For more information about our company benefit offerings please visit: ********************************** We also encourage you to review our company website at ******************** to learn more about us. Principals only need apply. NO agencies please. Who We Are Based in California, AeroVironment (AVAV) is a global leader in unmanned aircraft systems (UAS) and tactical missile systems. Founded in 1971 by celebrated physicist and engineer, Dr. Paul MacCready, we've been at the leading edge of technical innovation for more than 45 years. Be a part of the team that developed the world's most widely used military drones and created the first submarine-launched reconnaissance drone, and has seven innovative vehicles that are part of the Smithsonian Institution's permanent collection in Washington, DC. Join us today in developing the next generation of small UAS and tactical missile systems that will deliver more actionable intelligence to our customers so they can proceed with certainty - and succeed. What We Do Building on a history of technological innovation, AeroVironment designs, develops, produces, and supports an advanced portfolio of unmanned aircraft systems (UAS) and tactical missile systems. Agencies of the U.S. Department of Defense and allied military services use the company's hand-launched UAS to provide situational awareness to tactical operating units through real-time, airborne reconnaissance, surveillance, and target acquisition. We are proud to be an EEO/AA Equal Opportunity Employer, including disability/veterans. AeroVironment, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, protected veteran status, genetic data, sexual orientation, gender identity or other legally protected status. ITAR U.S. Citizenship required
    $220k-288.8k yearly Auto-Apply 60d+ ago
  • Vice President of Digital Marketing and Demand Generation

    Stand Together 3.3company rating

    Marketing manager job in Arlington, VA

    Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. Stand Together is seeking an entrepreneurial Vice President of Digital Marketing and Demand Generation to lead our digital marketing, growth, lifecycle, and digital product teams. In this high-impact role, you'll set the vision, shape strategy, and drive execution across these functions-elevating performance, sparking innovation, and delivering measurable results. Your leadership will directly advance our mission, scale fundraising, and deepen engagement. You'll report to the Chief Marketing Officer and collaborate closely with executive leadership, fundraising and development, and the broader marketing and communications team. How You Will Contribute Strategic & Team Leadership Set and communicate a bold, multi-year vision for digital marketing, demand generation, and donor engagement across all channels and brands. Lead, coach, and develop high-performing teams across digital marketing, lifecycle, and digital product functions. Provide strategic leadership across acquisition efforts, major gifts fundraising, web/digital products, lifecycle campaigns, social, organic, and paid media. Cultivate talent aligned with the organization's vision and Principle Based Management (PBM), emphasizing principled entrepreneurialism and team growth. Collaborate cross-functionally with Marketing, Communications, Business Units, and Development teams to align messaging and strategy. Campaigns, Channels & Engagement Lead paid media and channel marketing teams to implement robust experimentation frameworks (A/B testing, CRO, SEO) that optimize donor engagement and conversion. Provide strategic leadership and oversight of lifecycle marketing strategies across acquisition, retention, reactivation, and advocacy -for multiple audiences including donors, social entrepreneurs, and consumers. Oversee personalized, multi-channel journeys using marketing automation and CRM platforms (e.g., Iterable), including email, SMS, and in-app push. Partner with analytics teams to build segmentation strategies, generate insights, and continuously improve engagement efforts. Collaborate with internal teams and external vendors to ensure campaigns achieve optimal outcomes and foster innovation. Oversee the development and activation of demand generation funnels, delivering qualified leads (MQLs) to fundraising and business development teams. Digital Product & MarTech Lead digital product and web teams to develop strategies that deliver omni-channel experiences aligned with organizational priorities. Elevate digital platforms (websites, CDPs, content orchestration tools) to ensure platform health, agency partnerships, and business continuity. Foster a culture of experimentation, continuous improvement, and agile practices across digital teams, integrating the latest technologies and frameworks. Performance & Innovation Monitor, analyze, and report on key marketing metrics, providing insights and recommendations to improve effectiveness and drive innovation. Connect team results to regular performance reporting and track progress to inform future strategy. What You Will Bring 15+ years of hands-on experience in digital marketing, growth, demand generation, and digital product leadership in complex, multi-stakeholder environments. Preferably in a B2B environment. Proven track record of developing, executing, and managing multi- and cross-channel marketing strategies, with expertise in experimentation and innovation. Experience with advanced direct response, mid-level fundraising tactics, and lifecycle marketing best practices. Strong knowledge of MarTech stacks, CDPs, marketing automation, and CRM systems. Strong knowledge of digital product. Demonstrated ability to lead and inspire high-performing, cross-functional teams. Analytical mindset with the ability to use data to optimize strategies and campaigns. Excellent project management, collaboration, and communication skills. Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect. What We Offer Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace. A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges. Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents. Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive. Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM ), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation. We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.
    $197k-269k yearly est. Auto-Apply 60d+ ago
  • Senior Brand Marketing Manager | JW Marriott Reston Station Hotel

    Crescent Careers

    Marketing manager job in Reston, VA

    Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand Marketing Manager for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond. We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with: Generous compensation package An exceptional benefit plan for eligible associates & your family members 401K matching program for eligible associates Discounts with our Crescent managed properties in North America for you & your family members What will you be doing? The Senior Brand Marketing Manager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies. This is a dynamic role at the intersection of hospitality, culture, and creativity- ideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution. JOB SUMMARY Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking. Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies. Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions. Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking. Performance Analysis & Optimization Monitor brand health of our focus brands Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies. Conduct ad-hoc research to fill in gaps in consumer understanding. Stay abreast of industry trends, competitor activities, and consumer preferences. Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives. Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance. What is required? Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency Content strategy and creation, copywriting, photoshoots and video shoots Digital images, ads and messaging VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets F&B activations and project management Sales support/client site tour creative Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred. Bachelor's degree in Marketing, Communications, Business, or a related field. Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience. Passionate about creating a genuine customer experience while achieving revenue objectives. Self-starting personality with an even disposition. Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives Ability to solve problems quickly, think creatively, and manage multiple streams of work Excellent communication, interpersonal, and presentation skills Demonstrate ability to project manage complex initiatives from conception to successful execution. Must be willing to “pitch-in” and help co- workers with their job duties and be a team player. At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do! Our Differences Are What Make Us Great: At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That's why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
    $84k-122k yearly est. 34d ago
  • Marketing Manager - Corporate Office

    Benton Communities 3.8company rating

    Marketing manager job in Columbia, MD

    We welcome applications from the hospitality, construction, and retail industries! Humphrey Management is a Columbia, Maryland based residential property management firm dedicated to Creating Thriving Communities throughout the Mid-Atlantic region. The Humphrey Management portfolio is comprised of multi-family, senior, conventional and affordable communities. Founded in 1983, the firm manages over 65 communities and employs over 230 property management professionals. We provide rental communities for families, individuals, and seniors who are delighted to call our apartments their home. Humphrey Management achieved the Baltimore Sun's Top Workplace designation for the past seven years and provides a dynamic and challenging environment for our diverse workforce. POSITION SUMMARY: The essential functions of the Marketing Manager are as follows: Models Mission and Foundations Projects a professional image in all aspects of work performance, which includes, but is not limited to personal habits, demeanor, and attire. Meets company standards on conduct, attendance, etc. Develops marketing strategy based on the individual needs and resources of the individual community with the respective Regional Manager. Develops marketing and adverting strategies, lease-up plans, preferred employer programs, resident retention and other programs utilizing print, media, social media and other mediums for reaching target markets with VP, Operations and Regional Manager, determines performance metrics, expectations and goals of marketing related strategies. Assures the company brand integrity and image continuity of all marketing campaigns, materials, and activities. Responsible for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies. Serves as the liaison and manages relationships with marketing vendors and consultants. Creates and manages email marketing campaigns and tracks outcomes with Community Manager and Regional Manager. Organizes and participates in lease-up events, leasing meetings including informational meetings, grand openings, and open houses. Updates Lease-Up Checklist Forms, as appropriate. Determine strategies, timelines, and goals in collaboration with Regional Manager and provides progress reports of lease-up properties for executive and owner review. Facilitates training for property team members on marketing related tools such as the use of Zillow and Craigslist posting. Identifies and recommends training programs for leasing, sales and marketing activities. Analyzes quarterly community marketing surveys with Regional and Community Managers. Conducts bench marketing research to recommend changes in rental rate structures. Makes recommendations on revenue enhancement opportunities. Assures marketing practices and content are compliant with fair housing requirements. Ensures marketing strategies and initiatives are compliant with each community Affirmative Fair Housing Marketing Plans. Provides coordination and support for corporate activities and events, including exhibitions, trade shows and conferences. Maintains resource library of vendors, promotional contacts, and various media. Maintains professional networks to stay abreast of trends and opportunities relevant to marketing and real estate property management. Perform duties as necessary. QUALIFICATIONS Experience Requirements: Bachelor's degree, preferably in marketing, communications, public relations or a related field with at least 5 years of related marketing experience. Solid knowledge of internet marketing, social media, blogs and web analytics. BENEFITS OFFERED: Excellent benefits package, including PTO accrual for full-time employment up to 120 hours during the first year of employment which increases by one day with each additional year of employment up to 200 hours. We also offer health, dental, vision, life, LTD, AFLAC, and matched 401(k) programs with eligibility on the first of the month after 60 days of employment. We offer a $1500 annualized waiver, if health insurance coverage is not needed. In addition, 10 paid Holidays and Veteran's Day for our employees that are Veterans (thank you for your service!); Birthday PTO after one year of employment; Personal Day after 6 months of employment; and 4 Wellness Days each year. Position is eligible for a bonus potential. On-call Service Manager/Service Technician and Community Manager will receive a $25 monthly cell phone reimbursement.
    $73k-115k yearly est. 2d ago
  • Manager of Business Analytics - Marketing

    Koalafi

    Marketing manager job in Arlington, VA

    At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time. Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers. Interested in learning more about how we're transforming the financing experience and joining our team? What You'll Do Koalafi is seeking a Manager of Business Analytics to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks, evaluating campaign and channel performance, shaping go-to-market test strategy, and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts. This is an individual contributor role, at the Manager level. In this role, you'll work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance , and accelerate Koalafi's channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives. This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech company-while shaping how we understand, influence, and grow our customer base. Marketing Analytics & Attribution Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns. Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs. Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation. Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams. Experimentation & Insights Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages. Identify key drivers of engagement, conversion, retention, and reactivation. Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership. Direct-to-Consumer Growth Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting. Analyze channel expansion performance and evaluate early-stage metrics to inform investment decisions. Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding, activation, and retention. B2B Support Design the B2B analytics roadmap from the ground up. Provide data-driven guidance to retailer partners on best practices for promoting consumer financing programs. Support performance measurement for newly launched B2B campaigns and merchant-facing marketing programs. About You (Qualifications) Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics) 4-6 years of experience in marketing analytics, growth analytics, or a related field Sound understanding of attribution models and underlying rationale for various model types Strong SQL skills and experience working with large datasets Proficiency building dashboards in Tableau, Looker, or similar BI tools Experience designing and analyzing A/B tests Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow Detail-oriented, proactive, and driven by curiosity and continuous improvement Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time. Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most. Benefits: At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best: Comprehensive medical, dental, and vision coverage 20 PTO days + 11 paid holidays 401(k) retirement with company matching Student Loan & Tuition Reimbursement Commuter assistance Parental leave (maternal + paternal) Inclusion and Associate Engagement Programs Who we are & what we value: We focus on what's most important We set clear expectations and deliver We embrace challenges to reach our full potential We ask, “How can this be better?” We move fast together
    $115k-171k yearly est. Auto-Apply 50d ago
  • Senior Marketing & Creative Manager

    Elkay Interior Systems In

    Marketing manager job in Vienna, VA

    Senior Marketing + Creative Manager
    $59k-106k yearly est. Auto-Apply 21d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Marketing manager job in Arlington, VA

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $99k-137k yearly est. 60d+ ago
  • Online Marketing Manager

    Weightnot

    Marketing manager job in Vienna, VA

    WeightNot ℠ is the Mid-Atlantic's is the leading provider of medically designed, non-surgical weight loss programs. WeightNot℠ has shaped the lives of thousands - most of whom had previously failed on other weight loss plans - reliably achieving average results of 20-30+ pounds lost for participants. The program's proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management. For more information, visit ***************** . Job Description This position is responsible for all electronic and Web based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include: - SEO/Natural Search Results Rankings for Major Key Words - Web Site and Campaign Traffic to Lead Conversion Levels - Email Campaign Design, Scheduling & Delivery - Email Open Rates and Response Rates - Email Campaign Deadline Management/Timeliness - Email CampaignSplitRun Testing Execution - Prospect/Client Segmentation Model Development and Implementation - Lead Generation Partner Site Testing, Expansion and Management - Cost Per Click (CPC) to Historical Levels (and lower) -CPCBudget Management and Campaign Optimization -CPCKeyword Expansion and Testing - Implementation of CPCTraffic Conversion Tracking/Analytics - Reporting Timeliness and Accuracy Position responsibilities include the following: Online Advertising/Marketing/PR - Pay Per Click Campaign Development, Management and Conversion Tracking Google, Yahoo, Bing, Facebook Optimization including budgeting/bidding, dayparting, listing rank strategy, copy testing, new key word generation - Social Media and Community Management Facebook, Twitter - Partner Lead Generation Site Management, Updates and Conversion Tracking Respond, AHB, etc. - Online Property/Partner Opportunity Identification - Daily Candy, etc. - Affiliate Network Development - Lead Quality - cleansing, appending and scoring (modeling) - Online PR - Drafting and editing releases to online media outlets Web Site Management - Web Lead Form Maintenance and Management - Web Site Updates - Promotions, Landing pages, Contact Info - Web Site Optimization for Natural Search - Visitor Path tracking and analysis - Usability review and testing - Blog Content updates - Competitor tracking and analysis - Web sites, banners, promotions, online strategies Database Marketing - House List (prospect) development and maintenance - Client and Prospect Segmentation - By interest, demographic, source, etc. - Unsubscribe management - Email Marketing Programs - Ongoing Client and Prospect Communications - Newsletter Mailing Execution - Online Referral/Lead/List Source Development - Client Lifetime Value, Retention and Repeat Purchase Analyses - Referral Program Design, Development and Testing Lead Management and Tracking - Continuous Online Lead Review (and Routing as necessary) - Continuous Center Lead Log Review and Tracking - Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition Marketing Analysis and Reporting - CPC,CPL, CPA Analyses - Channel/Media and Service Line Analyses - Projections - Lead and Revenue Generation - Web Stats - Visitor Traffic, Visitor Activity and Conversion - Other Reports as Necessary Qualifications College Degree in Marketing or similar concentration required. Familiarity with SEO/Natural Search Results Rankings for Major Key Words Familiarity with CPC,CPL, CPA Analyses Familiarity with or implementation of CRM strategies and tactics Proficiency with Data analysis Proficiency with Web Analytics tools and techniques Outstanding project management skills Experience with CRM/Customer Experience Management Analysis Understanding of the Direct Marketing process Superior analytical skills. Must be very comfortable with MS Excel High energy, driven/motivated self starter Results driven professional, always focusing on what will improve the business Strong sense of responsibility A real team player. Very collaborative
    $72k-105k yearly est. 2d ago
  • Associate Director, Indication Marketing Lead (US)

    Immunocore

    Marketing manager job in Gaithersburg, MD

    Vacancy Name Associate Director, Indication Marketing Lead (US) Vacancy No VN743 Employment Type Full Time Gaithersburg, MD Department Commercial Key Responsibilities MAIN PURPOSE OF JOB Reporting to the Head of US Marketing, the Associate Director, Indication Marketing Lead, US is responsible is responsible for developing and leading efforts to craft and execute promotional tactics to support approval and commercialization for the potential indication of KIMMTRAK (Tebentafusp) in 2L+ metastatic Cutaneous Melanoma (mCM). KEY RESPONSIBILITIES * Support the development of US marketing strategic and operational plans for pre-launch / launch efforts for the potential indication of KIMMTRAK in CM. * Ensure successful execution of compelling pre-launch and market development activities for US HCPs across personal and non-personal channels. * Develop and align messaging platform and tactical rollout with brand objectives and strategies * Ensure key brand messages and materials are effectively communicated at sales meetings * Support management of the promotions budget, establish goals and metrics, and measure performance * Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance * Collaborate with the US Marketing team (US Omnichannel Marketing Lead, US KOL & Peer-to-Peer Lead, and US Integrated Marketing Execution Lead) to develop promotional materials targeting HCPs, patients, caregivers, and Advanced Practice Providers. * Manage key vendor relationships, including the promotional agency of record * Embrace an HPT (High Performance Team) and Growth Mindset by fostering trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization * Ensure compliance with all laws, regulations, and policies that govern Immunocore. * Ensure alignment with the overarching US Marketing Strategy for KIMMTRAK across both indications (UM and CM) and provide support as needed to UM Marketing activities. EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS: * Master's degree in related discipline and 9 years of related Medical, Scientific or Healthcare experience; or * BS/BA degree in related discipline and at least 11 years of related Medical, Scientific or Healthcare experience; or * Equivalent combination of education and experience Experience: * Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries * Biotech / Pharmaceutical Marketing * Basic understanding of the communication regulations for CFL and SIUU per the FDA * Product launch experience strongly preferred * Oncology experience strongly preferred * Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus Knowledge, Skills and Abilities * Advanced prioritization skills and ability to handle multiple projects * Comprehensive ability to collaborate with multiple organizational stakeholders * Advanced talent for blending innovation with pragmatic execution * Intermediate skills to network internally and externally * Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities * Advanced strategic thinking, initiative and creativity * Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals * Advanced presentation, verbal and written communication skills * Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process About the Company Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry's most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions. Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases. At Immunocore, we recognize that our employees are our greatest asset. We value the unique contributions each person brings to our team. By embracing Science, Trust, Respect, Integrity, Diversity, and Entrepreneurship (STRIDE), we create an environment where collaboration thrives, ideas flourish, and transformative changes happen. STRIDE represents more than just letters; it embodies our shared identity and drives our mission. We are dedicated to developing breakthrough therapies that transform patients' lives, advancing medicine, and supporting one another in these pursuits. Immunocore is proud to be an equal opportunity employer. As such, we are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law. Great vacancy Associate Director, Indication Marketing Lead (US) hiring now
    $80k-121k yearly est. 17d ago
  • Marketing and Communications Manager

    Web Partners 4.6company rating

    Marketing manager job in Columbia, MD

    Marketing and Communications Manager reports to the President & CEO Marketing and Communications Function Research, write and edit content, including website pages, marketing newsletter content, blog articles, marketing materials, and for other content needs. Gather information from related departments, report on activities, create fresh content and ensure tight deadlines are met. Communicate and collaborate with related organizations and with other departments to acquire interesting and product-relevant news and information Manage social media messaging, including crafting messages, editing contributions from other departments, and adhering to Web Partners style and personality. Effectively engage social media to promote and collaborate with clients. Support strategies for distributing content and building Web Partners brand through social media technology (i.e., Facebook, LinkedIn, Twitter) Write/edit content, select images, and support the launch and ongoing maintenance of Web Partners' website Create and manage marketing budget and pay-per-click advertising campaigns Assist in preparation of marketing materials for individual Web Partners projects as well as materials targeted to specific healthcare segments Manage statistical reporting and analysis, highlighting key developments to inform strategy Work under tight deadlines, paying close attention to detail and style Perform general administrative duties as necessary to support the department Other duties as assigned General Administration Function Focuses on long-range strategic priorities High degree of accuracy and attention to detail, with the ability to synthesize, analyze, critique and offer recommendations Capable of handling proprietary information and working with sensitive material Poise, initiative, energy, and professional confidence Qualifications Bachelor degree preferred Experience in driving multiple, complex, technical efforts (delivery, sales, and/or operations) Must possess exec presence, emotional intelligence, polish, & excellent communications skills (written & verbal) Must be self-directed, disciplined, detail-oriented, & able to maintain poise/resilience during stressful situations Capable of multitasking with rapidly changing priorities and manage multiple tasks in a dynamic environment Ability to support business growth objectives Experience of being a self-starter AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER EOE M/F/D/V COMPENSATION: $45,000 - $55,000 (typically hire at the mid-point) + up to 10% annual bonus BENEFITS: Medical & Dental 50% (depending on policy selected), Paid Holidays, and 15 Universal Leave Days START DATE: NEGOTIABLE As part of our standard hiring process for new employees, employment with Web Partners will be contingent upon successful completion of a background check.
    $45k-55k yearly 60d+ ago
  • Associate Director of Marketing & Communications

    Details

    Marketing manager job in Arlington, VA

    The Virginia Alliance for Semiconductor Technology (VAST) is an innovative, fast-paced initiative leading Virginia's semiconductor, microelectronics, and nanotechnology ecosystem. As part of the team, the incumbent will help transform the Commonwealth into a global hub for semiconductor excellence by building connections, driving workforce development, and promoting Virginia's cutting-edge facilities. We are seeking someone who is passionate about digital media, technology, and strategic storytelling, and ability to thrive in a dynamic environment. We're seeking a creative communicator to help elevate VAST's impact regionally, nationally, and internationally through thoughtful, engaging, and data-driven marketing initiatives. As the Associate Director of Communications and Marketing at VAST, you'll be the strategic voice shaping our presence across platforms. You'll manage and execute communications and marketing strategies that promote our Fast Track to Semiconductor Careers program, while collaborating closely with university, industry, and community partners to amplify the work we're doing in semiconductor innovation. You'll also be responsible for growing VAST's digital footprint by developing and executing a comprehensive social media strategy, crafting engaging content, and utilizing best practices to expand our reach across channels. Additionally, you will optimize SEO efforts to ensure that the Virginia Alliance for Semiconductor Technology is front-of-mind when searched online or "Googled," enhancing our visibility and positioning us as a leader in the semiconductor space. In this role, you'll also manage relationships with external vendors and agencies to ensure timely and high-quality delivery of marketing materials, while ensuring that VAST's branding remains cohesive and impactful across all channels. Success in this role means taking ownership of our brand and consistently creating and delivering meaningful content that engages key audiences. This is an opportunity to shape the future of semiconductor education and innovation in Virginia. The position provides a dynamic, supportive team environment that values creativity, initiative, and collaboration. There are opportunities for professional growth and development and the chance to build strong, meaningful connections with top universities, industry leaders, and policymakers. Flexibility in the work location-split time between the headquarters in Arlington and Blacksburg, VA, as needed. Required Qualifications - Bachelor's degree in communications, marketing, public relations, or a related field. - Proven experience in communications and marketing, with demonstrated success in digital marketing strategy. - Exceptional writing, editing, and storytelling skills, with the ability to craft clear, engaging, and persuasive content. - Experience working with digital marketing tools and platforms (e.g., Google Ads, social media advertising, email marketing tools). - Ability to develop and execute data-driven marketing campaigns, analyze performance, and optimize for impact. - Strong organizational and project management skills, with experience managing multiple projects and meeting deadlines. - Familiarity with content creation tools and platforms (e.g., Adobe Creative Suite, Canva) for graphic design and media production. - Proven experience in social media strategy development and SEO execution to drive digital growth and brand visibility. - Ability to collaborate with diverse stakeholders from academia, government, and industry. - Proven experience managing external vendors and contractors to ensure successful project delivery. Preferred Qualifications - Experience in event planning and promotion. - Familiarity with academic settings or experience in the semiconductor, microelectronics, or technology sectors. Appointment Type Restricted Salary Information Commensurate with Experience Review Date 10/25/2024 Additional Information The successful candidate will be required to have a criminal conviction check. About Virginia Tech Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually. Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development. Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law. If you are an individual with a disability and desire an accommodation, please contact K Atkins at ************* during regular business hours at least 10 business days prior to the event.
    $90k-137k yearly est. 60d+ ago
  • Digital Advertising Manager, Paid Search

    Tanium 3.8company rating

    Marketing manager job in Reston, VA

    The Basics: We are seeking a data-driven, strategic Digital Advertising Manager, Paid Search to own and scale our paid search and video programs across Google & Microsoft. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities. This position follows the Company's hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA. What you'll do: Lead end-to-end strategy and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft Create structured testing roadmaps for ad groups, keyword match types, google conversion signals, bid strategies, ad messaging, and click-path journeys Analyze user journey and funnel metrics to continuously improve conversion rates from search query to form fill to SAL Create dashboards and a reporting cadence that enables transparent communication of campaign performance Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup Partner with creative to drive videos that will perform and ensure video creative is refreshed at the right cadence Collaborate with digital advertisers to ensure a cohesive cross- channel user journey Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion We're looking for someone with: 5+ Years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns for B2B organizations Agency + In-house experience is a plus Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys Strong written and verbal communication skills and able to collaborate cross-functionally and tailor communication to the needs and expertise of different stakeholders. About Tanium Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit ************** and follow us on LinkedIn and X. On a mission. Together. At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. We are an organization with stakeholders around the world and it's imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most. What you'll get The annual base salary range for this full-time position is $65,000 to $190,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience. In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits. For more information on how Tanium processes your personal data, please see our Privacy Policy
    $56k-80k yearly est. Auto-Apply 9d ago
  • Fitness Grass-Roots Marketing and Assistant Manager

    Body20 Potomac Falls

    Marketing manager job in Sterling, VA

    Benefits: Free uniforms Health insurance Opportunity for advancement Work in the Future of Fitness! BODY20 is a new boutique fitness studio offering personal training with FDA-cleared Electric Muscle Stimulation (EMS) technology. One 20 minute workout is equivalent to hours in the gym so you can build muscle and burn calories without the need for heavy weights and impact on the joints. BODY20 members come from all fitness levels - from busy professionals & parents with no time for the gym, to GLP-1 patients trying to minimize muscle loss while dropping weight, to fitness fanatic looking for the next level of athletic performance, to those with injuries or bad joints where heavy weights in a traditional gym is challenging. BODY20 helps transform lives, 20-minutes at a time! As a Grass-Roots Marketing & Assistant Manager, you will be responsible for local community grass-roots marketing, execute member sales and help out with studio operations Responsibilities: Grass-Roots Marketing Identify local businesses that would be logical collaborative partners for BODY20 where their customers could benefit from EMS (e.g. chiropractors, medspas, salons, kids activities) Reach out to businesses via phone, email and in-person visits to establish relationships and setup events Attend offsite events and engage potential BODY20 members, offering free arm workouts Fitness Training Become a certified trainer with the Electric Muscle Stimulation device so you train first time visits for sales and fill in and train members when required to help out coaches No previous fitness or personal training experience or certification required -- EMS specific training and certification will be provided. A motivating and friendly disposition to deliver a fun and encouraging 1-on-1 fitness session is all that is required! Sales Learn the BODY20 first time visit sales process, including Inbody body composition analysis review Host first time visitors in the studio, guiding them through the workout, recommending a BODY20 membership plan and signing up new members Sales commissions to be paid for new members Operations / Assistant Manager Duties: Help create content and manage social media channels Assist with member escalations and requests Help maintain the studio and provide a safe & clean environment for members Assist with back end administrative tasks (e.g. past dues, member retention, staff scheduling) Requirements: Passion for health and wellness Previous experience in a sales role, with an excitement for sales Strong communication skills Comfort working on multiple concurrent activities, while still keeping an eye on the details An energetic and friendly disposition Previous fitness experience / certification in personal training or fitness instruction is a plus Role Logistics: Role may be part time or full time - subject to discussion Schedule may include a weekend day depending on scheduling and event needs This is not a remote or work-from-home role Total compensation includes base plus commission for new member sales and performance bonsues Ample opportunity for growth to studio leadership and as more studios are opened This position will be an employee of the local BODY20 franchisee owner, not BODY20 corporate. You'll get the best of both worlds - a supportive local owner and support from BODY20 corporate Benefits: Access to a defined benefits healthcare plan Fitness casual dress-code Free Studio Membership Product discounts Fun, collaborative work environment Compensation: $15.00 - $22.00 per hour Who Are We? Most people know you only use 10% of your brain. But most don't realize you only use 30% of your body. BODY20 is here to change that. By combining personalized one-on-one training with body gear that sends electrical impulses into the deep tissue of your body's muscles the way your brain does BODY20 helps every body workout to 100%. OUR CODE At BODY20, we live what we believe. That you shouldn't have to choose between fitness and family time. That fitness should never compete with career. That getting in shape shouldn't hurt. That everybody should get the most out of life, and every body is entitled to feel great. We believe in FITNESS EQUALITY . If you are: a passionate, positive and detail oriented person that can talk to anyone someone who enjoys teamwork and wants to be a part of a world class fitness company someone who would go all in on an 80's themed workout and might just drop and do a burpee for fun Then you're probably the right person for us! Because we are: all about fun, exciting and rewarding experiences for our team members expanding rapidly around the country looking for successful and motivated people who what to improve themselves and their career This BODY20 franchised studio is independently owned and operated under license by BODY20 Global USA LLC ("Franchisor"). Your application will go directly to the franchise studio owner, and all hiring decisions will be made by the studio owner or its management. Franchisor does not have any direct or indirect control over the franchised studio's employment practices. All inquiries about employment at this BODY20 franchised studio should be made directly to the studio owner, not to Franchisor.
    $15-22 hourly Auto-Apply 60d+ ago
  • Customer Marketing Manager

    Mystudio

    Marketing manager job in Fairfax, VA

    MyStudio is a high-energy, forward-thinking company committed to creating an empowering workplace while delivering a best-in-class product and a supportive community for our customers. We serve membership-based businesses-primarily in martial arts, fitness, and education-through powerful software and a dedicated team. Together, we help our customers grow their businesses, improve efficiency, and stay focused on what truly matters: making a lasting impact in their communities. Whether it's midnight sign-ups, events, or seamless payments, we're the behind-the-scenes magic that makes success happen 24/7. MyStudio seeks an experienced, data-driven Customer Marketing Manager to develop and execute multi-channel marketing campaigns and strategies that increase customer engagement, loyalty and lifetime value. The ideal candidate will be a customer champion with experience identifying growth opportunities for cross-selling and upselling. This role requires a blend of creative marketing skills and analytical ability to measure campaign effectiveness and drive measurable business results. We are looking for a self-starter who is also an ace project manager, with proven success building campaigns and processes from the ground up. What you'll be doing: (Your responsibilities) Developing and implementing customer marketing plans aligned with business goals and the customer lifecycle. Building new, data-driven lifecycle/drip campaigns for lead nurture, on-boarding, re-engagement, and upsell. Managing customer engagement and advocacy through programs like referrals, testimonials, case studies, and customer advisory boards. Developing customer-focused content - like user guides, newsletters, brochures, and sell sheets - and ensuring sales and customer success teams have access to relevant materials. Ownership of customer communications calendar, designing multi-channel (email, in-product, web, SMS, social) campaigns and promotions across products, services, and events. Analyzing customer data and campaign performance using CRM and marketing automation tools, and conducting customer satisfaction surveys. Coordinating promotion of regular webinars and in-person events (quarterly MyStudio summits and partner events), including the set up of registration landing pages, managing event follow ups, and providing necessary partner content. Partnering with sales, product management, and customer success for a consistent customer experience. What we're looking for: (Your Qualifications) A Bachelor's degree in Marketing, Business, or a related field. 5-7 years of experience in customer marketing or related roles, preferably in B2B or SaaS. Demonstrated success in campaigns driving customer engagement and advocacy. Strong communication, interpersonal, and analytical skills. Expertise with marketing automation and CRM systems, including HubSpot. Strong project management skills with careful attention to detail, with the ability to manage multiple projects and campaigns simultaneously. A creative mindset and focus on customer understanding, who thrives in a very fast-paced environment. Experience at a start up is a plus. Why Work For MyStudio? An opportunity to join a fast-growing, innovative tech company with startup energy The chance to make a meaningful impact from day one The ability to drive positive change in fitness, children's education, and other membership-based industries doing admirable work A competitive salary, bonus program, and benefits, commensurate with your experience Health insurance, 401k, paid time off, and sick leave A little more about us: Founded in 2018 by martial arts studio owners, MyStudio was created to improve the experience of customers, staff, and vendors alike. Our platform helps business owners gain more free time, focus on what they love, and stay in tune with their business to make informed decisions. We built MyStudio to share these benefits with others, empowering companies to make a positive impact on their communities. We are trustworthy. We do what is right, even when no one is looking. We are genuine and honest. We get stuff done. We are resourceful. We do what's needed (ethically and morally) to find solutions and get results. We produce high quality work. We take pride in excellence. We pay attention to the details, hold ourselves to high standards, and deliver work we're proud of. We are dependable. We are reliable. We follow through on our commitments, meet our deadlines, and ensure others can count on us. We challenge the status quo. We resist complacency. We are always seeking ways to make things better. We make a difference. We empower individuals and make a positive impact on the communities we serve. What we do helps to make people's lives better and benefits society. Interested? Let's grow together. Please read this posting carefully, visit our website (***************** learn about us, and then apply. We are excited to grow our team, so if you're a good fit, expect this process to move quickly. Our process typically includes: Initial conversation with our HR team A virtual interview with your potential manager A final on-site interview with a case study presentation Please note this job description is not designed to cover a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities are subject to change. MyStudio is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All offers of employment are contingent upon clear results of a thorough background check.
    $94k-140k yearly est. Auto-Apply 14d ago
  • SVP, Chief Marketing Officer

    Penfed Credit Union

    Marketing manager job in McLean, VA

    PenFed is hiring an SVP, Chief Marketing Officer to work onsite at our Tysons, Virginia location. The primary responsibility of this role is to drive PenFed's growth by leading an integrated, data-driven, and digitally enabled marketing organization. SVP, Chief Marketing Officer will oversee brand strategy, public relations, digital marketing, social media, analytics, personalization, and omni-channel member acquisition and engagement across all Deposits, Lending, Mortgage, Cards, and Wealth products. This position is responsible for developing and executing strategies that will enhance the overall image and reputation of PenFed; and clearly articulating those strategies to all stakeholders including leadership, employees, the media, industry influencers, members, community leaders, and the public. The SVP, Chief Marketing Officer, will ensure that PenFed.org, the brand's digital front door, delivers seamless, personalized, and measurable experiences for members and prospects. The role blends strategic leadership, creativity, and technological fluency, leveraging AI, automation, and analytics to optimize performance, reduce acquisition costs, and enhance member lifetime value. Equivalent combination of education and experience is considered. Bachelor's Degree required in Marketing, Research, Business, Economics, Computer Science, Statistics, and Business Analytics required. Master's Degree or MBA preferred. Minimum of twenty (20) years' experience in Marketing. Minimum of five (5) years' experience at the Vice President level, preferably in a financial services environment. Knowledge and experience within the financial services industry. Data Analytics & propensity modeling skills. Works closely with the IT/UX team to create viable data solutions for the marketing department. Knowledge of research methods and techniques, statistical and other methods used in the analysis and projection of data, survey methods and analytical techniques. Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reports. Strong written and verbal communication skills; high degree of proficiency in synthesizing and communicating data from a variety of disciplines. Strong organizational skills, ability to multi-task, meet deadlines and manage priorities. Knowledge of AI, CRM and marketing technology solutions including Salesforce, Adobe Experience Manager, Campaign and Adobe Cloud services. Knowledge of Microsoft Office products and other graphics or presentation software; familiarity with statistical software desirable. Supervisory Responsibility This position will supervise employees. Licenses and Certifications There are no additional licenses and/or certifications required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on-call is required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned. Provide overall vision and leadership to PenFed's marketing division. Build a high-performing, data-driven, integrated, collaborative and respected team, while encouraging an innovative, creative, commercially oriented, and proactive culture. Provide overall vision and leadership to PenFed's marketing division. Build a high-performing, data-driven, integrated, collaborative and respected team, while encouraging an innovative, creative, commercially oriented, and proactive culture. Develop and execute PenFed's enterprise marketing strategy to drive loan and deposit growth, membership acquisition, and brand differentiation. Develop, leverage, and govern AI-enabled marketing capabilities for creative content, acquisitions and workflows. Partner with business line leaders (Deposits, Lending, Mortgage, Cards, and Wealth) to align marketing investment with business goals and ROI. Work closely with PenFed's lending and banking teams to optimize new member targeting. Collaborate with others to uncover and develop innovative opportunities that leverage the company's assets and support revenue goals. Oversee regional marketing programs to strengthen PenFed's presence and performance in priority markets. Develop a strategic review of the brand to ensure strength and consistency. Continue to build brand awareness, relevance, and reputation. Drive a fully integrated marketing strategy by developing best-in-class digital marketing and social media capabilities. Lead the digital marketing ecosystem - SEM, SEO, LLMs, programmatic, social, and affiliate marketing to maximize reach, conversion, and cost efficiency. Ensure a consistent, omni-channel digital experience across web, mobile, contact center, and branch interactions. Manage ongoing research to support, validate and define customer segmentation, insights, competitive positioning, department/category strategies and other business needs. Own and optimize PenFed.org as a best-in-class financial services website focused on personalization, usability, accessibility, and conversion optimization. Determine the Return on Investment (ROI) and evaluate the effectiveness of PenFed marketing campaigns and initiatives. Define and oversee full analytic lifecycle to improve pull-through. Create innovative data visualizations that translate complex data into clear, concise takeaways. Effectively and efficiently manage the marketing budget to drive measurable results. Enhance meaningful relationships with community members, regulators, media and key influencers, to strengthen market presence and to advance PenFed's identity. Integrate marketing across all channels-digital, branch, contact center, email, direct mail, and partnerships to ensure consistent, member-centric experience. Collaborate with Product, Digital Experience, and Member Experience teams to deliver seamless acquisition and onboarding journeys. Analyze and execute media buying and reporting. Partner with IT to actively follow industry trends and ensure team is assessing, and strategically acting on, platform and landscape changes as they occur. Lead transformation efforts as necessary. Helps safeguard PenFed's computer and IT systems by monitoring staff adherence of all security policies and related training for individuals managed by this role. Take appropriate action working with IT Security and HR when necessary to address any security breaches. Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at ************. #J-18808-Ljbffr
    $139k-233k yearly est. 6d ago

Learn more about marketing manager jobs

How much does a marketing manager earn in Frederick, MD?

The average marketing manager in Frederick, MD earns between $63,000 and $137,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.

Average marketing manager salary in Frederick, MD

$93,000
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