Marketing Specialist
Marketing manager job in Grand Rapids, MI
Job Description
Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility?
We're seeking a Marketing Specialist who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution.
Compensation & Benefits
Salary Range: $52,000 - $65,000 (based on experience)
Bonus potential based on performance and results
Paid Time Off (PTO)
Opportunities for professional growth within the team
A collaborative, positive, and fun team environment
Compensation:
$52,000 - $65,000 yearly
Responsibilities:
Brand & Strategy
Maintain and evolve the brokerage's brand identity across all marketing materials and channels.
Develop and execute monthly and quarterly marketing plans aligned with brokerage goals.
Collaborate with leadership to identify growth opportunities and community engagement initiatives.
Digital Marketing
Manage the brokerage website, optimize SEO, and maintain a strong online presence.
Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
Design and oversee digital ad campaigns (Google, Meta, local sponsorships).
Use AI tools and analytics to track performance, refine strategies, and improve ROI.
Agent Marketing Support
Design custom listing presentations, postcards, flyers, and social media graphics.
Assist agents with personal branding, social media strategy, and the use of marketing tools.
Manage marketing onboarding for new agents and train them on brand assets and systems.
Listing & Property Marketing
Coordinate professional photography, videography, staging, and signage for listings.
Write compelling property descriptions for MLS, social media, and print marketing.
Create and schedule “just listed,” “open house,” and “sold” campaigns across multiple platforms.
Events & Community Outreach
Plan and promote brokerage and community events.
Manage event marketing materials, RSVP tracking, and day-of logistics.
Support sponsorships and partnerships with local businesses and organizations.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
2-4 years of experience in marketing, with real estate industry experience preferred.
Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools.
Knowledge of CRM systems (Command, HubSpot, or similar).
Strong copywriting, design, and project management skills.
Understanding of local real estate markets and trends.
Creative and strategic thinker with an eye for detail.
Excellent organizational and multitasking abilities.
Strong interpersonal and collaboration skills.
Data-driven decision-making and adaptability.
Passion for real estate and community connection.
About Company
At Keller Williams, we believe in doing business differently. Our foundation is built on innovation, collaboration, and a commitment to growth for our people, clients, and our communities. We empower our professionals with the tools, training, and systems to thrive in an ever-evolving real estate market.
Join a culture that values creativity, celebrates success, and invests in your growth because when you grow, we all grow.
Beauty Brand Associate - Rivertown Crossings
Marketing manager job in Grandville, MI
About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.
About the Role
At Old Navy, we're all about celebrating beauty in every form-and we're looking for a Beauty Brand Associate who shares that passion. In this role, you'll be a go-to expert on the sales floor, solving our customer's styling and service needs by navigating Old Navy's best-of beauty and personal care curation, offering personalized beauty recommendations, and creating a welcoming, inclusive shopping experience
What You'll Do
* Greet every customer with enthusiasm and help customers find beauty products that suit them best
* Stay current on Old Navy and 3rd Party featured brands, new arrivals, and beauty trends
* Demonstrate product knowledge across all beauty and personal care categories
* Support brand events, in-store demos, and seasonal promotions
* Maintain clean, well-stocked, and visually appealing displays
* Help meet daily sales goals through suggestive selling and upselling
* Collaborate with team members to deliver an exceptional guest experience
* Provide feedback on the beauty experience and how customers are responding
* Promote loyalty by educating customers about our loyalty programs
* Be accountable to personal goals which contribute to overall store goals and results.
* Support sales floor, fitting room, cash wrap, back of house, based on business needs.
Who You Are
* A love for beauty and a desire to help others feel confident
* Strong communication and customer service skills
* A team player who thrives in a fast-paced retail environment
* Willingness to learn about new products and share that knowledge
* Previous retail or beauty experience is a plus, but not required
* Availability to work evenings, weekends, and holidays as needed
Benefits at Old Navy
* Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
* One of the most competitive Paid Time Off plans in the industry.*
* Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
* Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
* Employee stock purchase plan.*
* Medical, dental, vision and life insurance.*
* See more of the benefits we offer.
* For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Marketing Director
Marketing manager job in Lowell, MI
Marketing DirectorAll-Weather Seal of West Michigan - Lowell, MI (In-Office)
Occasional travel to Traverse City and other retail locations
Pay & Perks Up Front$150,000 - $200,000/year (base salary + performance bonus) Full-Time Company Vehicle + Gas Card
Paid Training & Ongoing Leadership Development
Medical, Dental & Vision Benefits
401(k) with Company Match
Paid Time Off
High-Energy, Leadership-Driven Team Environment
About All-Weather Seal
All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 40 years. We specialize in premium windows, showers, and metal roofing, and we're known for our people-first culture, strong leadership, and commitment to doing things the right way.
As we continue to grow across Michigan, we're investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations.
About the Role
We're seeking an experienced, hands-on Marketing Director to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketing managers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost.
This position reports to the General Manager and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance.
What You'll Do
Lead, mentor, and develop all marketing managers across the organization
Drive diversified, in-person lead generation strategies to consistently fill the sales schedule
Oversee marketing performance, metrics, and cost efficiency across multiple locations
Conduct regular one-on-one meetings and leadership development with marketing managers
Partner closely with Sales, Operations, and Executive Leadership to align goals
Maintain visibility into daily execution while setting direction for growth and improvement
Travel occasionally to support teams in Traverse City and other retail locations
What You Bring
Proven experience in in-person marketing or lead generation
Demonstrated success leading leaders and managing marketing teams
Strong understanding of performance-based marketing environments
High character, professionalism, and people-first leadership style
Ability to lead by example and “practice what you preach”
Comfort working in an in-office, hands-on leadership role
Who Thrives in This Role
The best fit for this position is someone who is:
A confident, steady people leader
Comfortable holding teams accountable while developing talent
Strategic but still hands-on
Driven by results and continuous improvement
Energized by building strong teams and leaders
Aligned with a values-driven, family-owned company
Apply Today
If you're ready to lead a growing marketing organization, develop strong leaders, and make a meaningful impact at a company that values people and performance, we'd love to meet you.
Apply today and help shape the future of marketing at All-Weather Seal of West Michigan.
Salary Description $150,000 - $200,000/year
Marketing Manager
Marketing manager job in Grand Rapids, MI
Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46
th
largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.
Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels.
Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Regional Leadership
Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives.
Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives.
Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI.
Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes.
Oversee content development, production and delivery of proposals to prospective clients for the region.
Lead marketing personnel in region.
Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership.
Contribute to continuous improvement of marketing processes, tools and performance measurement.
Industry Go-to-Market (GTM) Leadership
Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing.
Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets.
Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth.
Partner with industry principals to align GTM strategies with client pursuits.
Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation.
Champion brand consistency and messaging across all regional and national marketing channels.
Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies.
DESIRED SKILLS AND EXPERIENCE:
Bachelor s degree in marketing, business, communications or a related field.
Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus.
Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages.
Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs.
Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm.
Demonstrated success managing budgets, vendors and multiple concurrent initiatives.
Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities.
Ability to adapt quickly to changing priorities and thrive in a fast-paced environment.
Passion for staying up to date with industry trends and best practices.
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus.
Willingness and ability to travel.
Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.
"Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
Senior Brand Marketing Manager
Marketing manager job in Battle Creek, MI
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.
As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors.
We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands.
Here's What You'll Be Doing:
* Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy.
* Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth.
* Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video).
* Partner with agencies and internal stakeholders to develop compelling brand content and activation plans
* Collaborate with sales and commercial partners to drive strong in-market execution and impact.
* Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency.
Requirements:
* Bachelor's degree in a related field is required.
* An MBA or a master's degree in marketing, business management, or a related field is preferred.
* Brand Management experience required, preferably within the CPG environment
* The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required
* Proven track record of building and executing strategic brand plans, especially in partnership with agencies.
* Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment.
* The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations.
Salary Range: $139,440 - $183,015
Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position:
* Incentive Plan bonus eligibility
* Health, dental and vision insurance
* Savings and Investment Plan with Company match and contribution
* Paid Time Off (includes paid sick time)
* 11 Paid Holidays
* Life Insurance, AD and D Insurance and STD/LTD
* Tuition reimbursement, adoption assistance for eligible employees
* Employee recognition program
The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ******************
If we can help you with a reasonable accommodation throughout the application or hiring process, please email **************************
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
For US applicants:
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link.
Let's create gr-r-reat days,
WK Kellogg Co Recruitment
Nearest Major Market: Niles
Nearest Secondary Market: South Bend
Associate Marketing Manager
Marketing manager job in Zeeland, MI
The Associate Marketing Manager at ODL supports the planning and execution of key marketing initiatives that drive product & brand awareness, demand generation, and brand consistency across multiple channels.
This role partners closely with Senior Marketing Managers, Sales, and cross-functional teams to execute new product launches, omni-channel campaigns, tradeshows, and marketing collateral. The Associate Marketing Manager plays a critical role in turning strategy into action, leveraging data, customer insights, and strong project management to deliver high-quality, on-time marketing programs.
Who We Are:
Driven by continual innovation and trusted partnerships, ODL is a global leader in high-quality door and insulated glass solutions. For decades, our purpose has been simple: Make Your Life Better™-for our customers, our communities, and our people.
With 14 global locations and thousands of employees, ODL has been recognized as a Great Place to Work across all countries of operation. We invest in our people, celebrate growth, and foster a culture where accountability, innovation, and excellence thrive.
The Value We Offer:
Hybrid schedule (Zeeland, MI office)
Health, Dental, and Vision insurance
Prescription Plan
401(k) with company match
Tuition Reimbursement
Disability Plan
Paid Vacation and 10 Holidays
Health Club Reimbursement
Bonus program
Wellness program
The Impact You'll Drive:
Execute product marketing initiatives, including new product launches and annual plans.
Support omni-channel marketing campaigns aligned to business goals and KPIs.
Coordinate creation and delivery of catalogs, sales collateral, and marketing assets; manage proofing and feedback.
Support tradeshow and event execution, including timelines, asset requests, and partner coordination.
Conduct market, customer, and competitive research to inform messaging and campaigns.
Maintain working product knowledge to ensure accuracy and consistency across marketing assets.
Track marketing performance and support KPI reporting, ROI analysis, and post-launch reviews.
Ensure brand standards and messaging consistency across all marketing materials.
Collaborate with Sales, Product Management, and cross-functional teams to support go-to-market execution.
Support sales and marketing alignment through material preparation, communication, and follow-up tracking.
What Sets You Up for Success:
Bachelor's degree in Marketing, Business, or a related field preferred.
2-4 years of experience in marketing, preferably in channel marketing, B2B, or building products, construction, or related industries.
Experience supporting multi-channel marketing campaigns and product launches.
Strong written and verbal communication skills, with ability to work effectively in cross-functional teams.
Exceptional organizational skills with ability to manage multiple projects.
Analytical mindset with the ability to interpret data, metrics, and customer insights.
Proactive and self-motivated with a strong work ethic and eager to learn in a fast-paced environment.
Creative problem-solving abilities and enthusiasm for marketing and brand building
Proficient in Microsoft Office Suite and basic understanding of CRM systems (Salesforce experience a plus).
Ready to Make an Impact?
If you're a detail-oriented marketer who enjoys turning strategy into action-supporting product launches, executing omni-channel campaigns, and delivering consistent, high-quality marketing assets-we'd love to meet you.
Apply today and help shape the future of ODL.
The Associate Marketing Manager at ODL supports the planning and execution of key marketing initiatives that drive product & brand awareness, demand generation, and brand consistency across multiple channels. This role partners closely with Senior Marketing Managers, Sales, and cross-functional teams to execute new product launches, omni-channel campaigns, tradeshows, and marketing collateral. The Associate Marketing Manager plays a critical role in turning strategy into action, leveraging data, customer insights, and strong project management to deliver high-quality, on-time marketing programs.
Shift
First Shift (United States of America)
Auto-ApplyManager of Marketing & Brand
Marketing manager job in Kalamazoo, MI
Full-time Description
STATEMENT OF THE JOB
The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals.
Requirements
ESSENTIAL FUNCTIONS
Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases
Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn
Evaluate and refine Gryphon Place's marketing strategy and marketing plan
Use design programs to create marketing and promotional materials as needed for the organization
Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed
Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information.
Ensure all external communication content is consistent with the organization's brand
Develop and implement innovative sourcing strategies to attract diverse, quality candidates
Ensure a positive candidate experience through all stages of the recruitment and selection process
Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas
Manage the organization and distribution of promotional items and materials for events, presentations, and partners
Other duties as assigned
QUALIFICATIONS AND EXPERIENCE:
Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience
Minimum 2 years of marketing experience
Minimum 1 year of event experience
Proficient in design programs including Canva and Adobe
Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds
Ability to work evenings and weekends for outreach and event planning, as needed
KNOWLEDGE / SKILLS / ABILITIES
Strong computer and design skills
Strong attention to detail
Excellent verbal and written communication skills
Ability to work evenings/weekends as needed
Ability to complete assignments on a deadline
Ability to work independently and exercise good judgment
PHYSICAL REQUIREMENTS
This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds.
This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
Digital Marketing Manager
Marketing manager job in Grand Rapids, MI
Mission India is seeking a dynamic Digital Marketing Manager to join our growing Marketing team. If youre eager to make a meaningful impact and thrive in a role that gives you the creative space to turn bold ideas into reality, we invite you to apply. Reporting to the Director of Marketing, you will lead Mission Indias website and digital initiative, from content updates to SEO strategy, while also providing guidance and oversight to our Digital Marketing Specialist. Were looking for someone who can not only execute with confidence but also bring a fresh, strategic vision to shape the future of Mission Indias brand.
Located in Kentwood, MI, Mission India is a vibrant ministry bringing lives to Christ on a global level. For over 45 years, Mission India has been partnering with local believers in India to change lives through Church Planter Training, Adult Literacy Classes, and Childrens Bible Club programs. At our organization, it is important to be an active and passionate Christian, have a personal relationship with Jesus Christ, have a heart for the Great Commission, and agree with Mission Indias Statement of Faith.Find out more at ********************
As our Digital Marketing Manager, some of your responsibilities will include:
Work with outside vendors and the in-house communications department to create and deploy visual content in a variety of digital mediums (website, social media, and e-mail marketing) to effectively communicate the organizations mission, vision, and message.
Contribute and oversee content posted to Mission Indias Facebook, LinkedIn, and Instagram platforms. Provide the Digital Marketing Associate with insight into what content is working best, help shape marketing decisions, and work closely with the Communications Team.
Facilitate the creation and management of videos for use on the website, digital advertising, and social media.
Provide analytic reports on social media, websites, and email marketing quarterly.
To be successful as our Digital Marketing Manager,you will need the following:
Minimum of 2 years related experience in digital marketing and website management required
Proficiency in the following software applications: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft Office Suite, Vimeo, and Google Analytics or Clarity required
Commitment to the organizations mission, values, mission principles, and strategic goals
Demonstrates strong expertise in design principles and practices, with the ability to translate concepts, messages, and complex information into visually compelling digital content that engages target audiences
Ability toleverageexcellent people skills to connect, communicate, build trusted relationships, and provide the utmost level of customer service
Ability to adapt communication style to audiences with a variety of cultures and backgrounds
Ability to implement proactive measures tosolve problems and troubleshoot complex projects
Proven history of achieving organizationalobjectives and adhering to project budgets and schedules
Ability to multitask, manage, prioritize, organize, plan, focus, adapt to changes quickly, and follow through
Ability and willingness to work harmoniously as part of a larger team
Driver's License & Passport (5% travel required)
Bonus Pointsif you have any of the following:
BA/BS in graphic design, digital marketing, or related field
Familiarity with any of the following software applications: Adobe Flash, Adobe Go Live, Adobe Dreamweaver, Adobe Premiere, Adobe After Effects, Adobe Sound Booth, Adobe Encore
At Mission India, we will support your professional growth while offering a great work environment, competitive pay, comprehensive benefits, and a HYBRID work arrangement (2x onsite per week). If you are ready to make a positive impact, apply today to become our new Digital Marketing Manager!
E-commerce Marketing Manager
Marketing manager job in Grand Rapids, MI
Job Description
JOB OPENING
E-commerce Marketing Manager
Manager: EVP of Direct to Consumer
Position Type: Full Time, Exempt
We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence.
Key Responsibilities:
Develop and execute digital marketing strategies to drive traffic, lead generation, and brand awareness-creating campaigns that deliver incremental sales and measurable ROI.
Lead customer acquisition and engagement efforts, including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement.
Drive customer retention and loyalty through targeted content, lifecycle marketing, and personalized communication strategies.
Collaborate cross-functionally with internal teams to ensure marketing initiatives align with overall business and ecommerce goals.
Partner with digital marketing and email teams to optimize campaign performance across all channels.
Own on-site search performance as the in-house expert on Algolia, leveraging data to enhance product discoverability and conversion.
Maximize organic visibility by developing and implementing effective SEO, GEO, and AEO strategies.
Execute paid advertising campaigns across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives.
Support product launches and improvements, ensuring marketing readiness and clear communication of new features and benefits to customers.
Qualifications:
Bachelor's degree in related field
2-4 years of experience in digital marketing and/or ecommerce marketing
A creative yet analytical thinker who thrives in a fast-paced, results-driven environment.
Experienced in ecommerce marketing, digital advertising, and analytics tools.
Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales.
Compensation and Benefits:
Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.
Baker Book House Company is an Equal Opportunity Employer.
As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.
Senior Brand Manager
Marketing manager job in Grand Rapids, MI
The Senior Brand Manager is responsible for leading the development and execution of brand strategies that drive growth, strengthen brand equity, and build lasting consumer connections. This role combines high level and long-range strategic thinking, market research, and strong executional excellence, while ensuring alignment with business objectives and commercial priorities. Acting as the central steward of the brand (brief writer and brand strategist), the Senior Brand Manager collaborates closely with internal teams, external agencies, and key stakeholders to deliver breakthrough communications, innovation, and consumer engagement initiatives.
The position requires a deep understanding of the U.S. beer and beverage market, strong marketing expertise across digital and traditional channels, and proven experience in managing agencies and third parties to deliver measurable impact (from strategy to execution)
ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.
* Brand Strategy & Positioning
* Define and refine the brand's long-term vision, positioning, and consumer value proposition.
* Translate consumer insights and category trends into compelling strategies and activation plans.
* Drive portfolio strategies to maximize relevance and competitiveness in the U.S. market.
* Main KPIs:
* YoY improvement in key equity metrics (e.g., Brand Awareness, Consideration, usage and promoter).
* Market Research & Insights
* Work in market research projects to monitor consumer behavior, category dynamics, and competitor activity in collaboration with the Consumer Insights manager.
* Leverage data and insights to inform decision-making and optimize marketing strategies.
* Partner with the insights team and research agencies to continuously track brand health.
* Main KPIs:
* Quarterly trackers delivered on time with action plans.
* Develop and share at least two major insights reports per year delivered to leadership/commercial teams.
* Integrated Marketing Communications
* Develop and oversee annual brand plans, ensuring consistent and effective communication across all consumer touchpoints.
* Collaborate with creative, media, and PR agencies to produce impactful campaigns.
* Lead digital and paid media strategies, optimizing investments to drive awareness, engagement, and conversion.
* Ensure storytelling reflects brand values and resonates with U.S. consumers.
* Main KPIS
* Media Efficiency Metrics:
* CPM, CPC, CPV improvements vs. previous year.
* Increase in digital engagement rate by X%.
* Content Performance: increase in organic engagement or improvement in social share of voice.
* Partnerships & Sponsorships (in case we don't have a Sponsorships manager)
* Identify, negotiate, and manage strategic partnerships and sponsorships that enhance brand relevance and consumer engagement.
* Develop activation plans to bring partnerships to life across digital, on-premise, and experiential channels.
* Collaborate with event, media, and communications teams to maximize visibility and ROI from sponsorship investments.
* Build long-term relationships with key partners, influencers, and cultural organizations aligned with brand positioning.
* Analytics & Performance Tracking
* Define KPIs and track performance of marketing initiatives, campaigns, and brand health metrics.
* Use analytics to evaluate ROI and continuously improve marketing strategies.
* Provide clear reporting to senior leadership, highlighting successes, learnings, and opportunities.
* Main KPIs:
* Reporting Accuracy & Timeliness: on-time delivery of monthly/quarterly performance dashboards.
* Brand KPI Dashboard Development: Maintain dynamic KPIs covering awareness → conversion funnel with quarterly updates
* Media, creative, or messaging testing and optimization when budget allocation allows us to run these researches.
* Budget Management & Optimization
* Own and manage the annual brand marketing budget for Founders, ensuring efficient allocation across initiatives and channels.
* Track spending, analyze performance, and recommend optimizations to maximize ROI.
* Partner with finance and leadership teams to ensure transparency, accountability, and strategic resource deployment.
* Continuously evaluate marketing investments to drive effectiveness and cost efficiencies.
* Main KPIs:
* Budget Accuracy: Keep variance within ±0.3% of planned spend.
* Cost Efficiencies: Identify and implement savings through negotiation, channel optimization, or agency efficiency.
* Agency & Third-Party Management
* Manage relationships with creative, digital and media agencies.
* Provide clear briefs, foster collaboration, and ensure high-quality outputs.
* Negotiate contracts, track performance, and maximize ROI on agency partnerships.
* Main KPIs:
* Agency Performance Score: Achieve ≥80-85% satisfaction score in annual agency evaluation.
* Brief-to-Execution Timelines: ≥90% of projects delivered on-time and within scope.
* Commercial & Cross-Functional Collaboration
* Partner with sales, trade marketing, and distribution teams to ensure brand strategies translate into market execution.
* Collaborate with innovation, insights, and finance to align brand plans with business targets.
* Support product launches and brand activations with integrated campaigns.
* Main KPIs:
* Sales Alignment Score: Quarterly survey: ≥85% of sales team agrees brand plans support commercial priorities.
* Launch Excellence KPI: On-time delivery of launch plans
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
* Experience: 7-10 years in marketing or brand management, with at least 3-5 years in a senior/brand manager role.
* Industry Expertise: Proven track record in the beer, beverage, or FMCG industry, with strong understanding of the U.S. market landscape.
* Brand Building: Demonstrated success in developing and executing brand strategies that drive growth and equity.
* Research & Insights: Solid background in consumer research, data analysis, and applying insights to brand strategy.
* Communications: Experience leading integrated marketing campaigns across traditional, digital, and paid media.
* Agency Management: Strong experience working with and managing external agencies and third parties.
* Analytical Skills: High level of analytical thinking with the ability to synthesize data and translate it into actionable strategies.
* Leadership & Collaboration: Ability to lead cross-functional teams, influence stakeholders, and manage complex projects.
* Prior experience working in a global or national beer/beverage company.
* Strong knowledge of consumer culture, category trends, and competitive dynamics in the U.S. beverage market.
* MBA or Master's degree in Marketing, Business, or related field is a plus.
* Passion for beer, beverages, and consumer engagement, with the ability to connect authentically with brand audiences.
Compensation & Benefits:
* Competitive Salary Range
* Health, dental, vision, and other coverage for all employees starts date of hire.
* 401(k) matching
* Paid time off, volunteer time, and floating holidays
* Employee Assistance Program
* Paid sabbaticals with tenure
* Paid parental leave for all employees
Associate Brand Manager - Women's Health
Marketing manager job in Grand Rapids, MI
At Perrigo, we are driven by our mission to
Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All
. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing
The Best Self-Care for Everyone
, we are the people behind the brands you trust. We are Opill , Compeed , Solpadeine , NiQuitin , and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
We are currently looking for an Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team based in either Morristown, NJ or Grand Rapids, MI with a hybrid working schedule.
Scope of the Role
Responsible for supporting the Associate Director Brand Management on the following brand initiatives:
Competitive Surveillance & Reporting: Lead monthly performance reporting based on consumption data. Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed. Play integral role in monthly demand planning cycle through forward looking expectations driven by performance trends. Support ad hoc analyses as needed.
Social & Influencer Planning & Execution: Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Lead Medical, Legal, and Regulatory weekly content review process to ensure all content is compliant before going live.
Social & Digital Media Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online Shopper strategy to support customer specific business objectives and merchandising plans.
Business Management: Support budget management inclusive of PO development, tracking, contract reviews, and finance updates. Lead business needs pertaining to master data, compliance, and inventory management.
Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs.
Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Medical, Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc.
Other day to day responsibilities include: Stage Gate deliverables, meeting management, project management, file maintenance, sales samples coordination, budget management, art conversions and ad hoc analyses & performance reporting.
Experience Required
Typically these skills are acquired with a Bachelor's degree in Business, Marketing or a related field. Master's Degree/MBA preferred.
Typically 4+ years of experience. 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills.
Requires the ability to influence internal teams without authority.
Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required.
Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.
Up to 20% travel may be required.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Target base salary for NJ $95K - $118K.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
Marketing and Communications Manager
Marketing manager job in Valley, MI
Marketing & Communications Manager
Salt Lake City, Utah
Onsite
Business Need / Purpose of Role:
Weir Minerals is seeking a visionary and results-driven Marketing & Communications Manager to lead strategic marketing initiatives across North America from our regional hub in Salt Lake City, Utah.
This role is pivotal in shaping and executing integrated marketing and communication strategies that support Weir's transformational mining technologies-including sustainable flowsheets, digital innovation, and ESG-aligned solutions. The successful candidate will drive cross-functional collaboration with Sales, Engineering, and Product teams to position Weir as a global leader in mining productivity and sustainability.
The Marketing & Communications Manager will lead a high-performing team in developing campaigns that elevate our brand, accelerate product adoption, and enhance stakeholder engagement. This includes overseeing the launch and lifecycle management of new products and services, aligning with profitability goals and long-term strategic growth.
Key Responsibilities and Specific Accountabilities:
Strategic Marketing Leadership
Develop and execute integrated marketing strategies that support Weir's transformational technologies and regional growth priorities.
Lead strategic campaigns that promote sustainable mining solutions.
Cross-Functional Collaboration
Partner with Sales, Engineering, and Product Management to align marketing efforts with go-to-market strategies and customer value propositions.
Act as a regional liaison with the global marketing and communications team to ensure alignment with divisional and group-level initiatives.
Brand Stewardship and Thought Leadership
Champion Weir's brand identity across all platforms, ensuring consistency and relevance in messaging.
Represent Weir at industry events, conferences, and forums to promote thought leadership and enhance brand visibility.
Digital Marketing and Data-Driven Execution
Oversee digital marketing strategy including account-based marketing (ABM), paid media, SEO/SEM, and analytics.
Implement data-driven decision-making across campaigns to optimize performance and ROI.
Team Leadership and Development
Provide strategic leadership and mentorship to your team of two.
Establish performance metrics and development plans for team members to support career growth and departmental excellence.
Campaign and Content Management
Initiate and manage marketing programs including digital campaigns, sales enablement tools, social media, events, and advertising.
Oversee the creation of marketing collateral in collaboration with creative teams, ensuring alignment with strategic messaging.
Budgeting and Resource Planning
Develop and manage marketing budgets, ensuring efficient allocation of resources to support strategic priorities.
Monitor industry trends and competitor activities to inform marketing strategy and identify new opportunities.
Internal and External Communications
Lead internal communication initiatives in partnership with divisional communications leads to support employee engagement and change management.
Coordinate with external partners and agencies for joint marketing activities and brand amplification.
Job Knowledge / Education and Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field.
5 years of progressive B2B marketing experience, and experience or progressive growth toward leading teams and cross-functional initiatives.
Proven success in leading marketing programs that support industrial, amnufacturing or mining sectors.
Demonstrated expertise in brand building, campaign development, and stakeholder engagement across multiple channels.
Strong presentation, written, and verbal communication skills, with the ability to influence senior stakeholders.
Experience managing external agencies and promotional partners to deliver high-impact campaigns.
10-15% travel domestically and internationally
Founded in 1871, Weir is a world leading engineering business with a purpose to make mining operations smarter, more efficient and sustainable. Thanks to Weir's technology, our customers can produce essential metals and minerals using less energy, water and waste at lower cost. With the increasing need for metals and minerals for climate change solutions, Weir colleagues are playing their part in powering a low carbon future. We are a global family of 11,000 uniquely talented people in over 60 counties, inspiring each other to do the best work of our lives.
For additional information about what it is like to work at Weir, please visit our Career Page and LinkedIn Life Page.
Weir is committed to an inclusive and diverse workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, veteran status, disability, age, or any other legally protected status.
#minerals
#LI-JB1
Auto-ApplyProduct Marketing Manager
Marketing manager job in Grand Rapids, MI
is Remote and can be located anywhere in the United States!
At Service Express, we believe in combining innovation with genuine connection. We're a high-performing team that values curiosity, collaboration, and continuous learning, and we're looking for a Product Marketing Manager who's ready to elevate how our Third-Party Maintenance (TPM) portfolio shows up in the market. If you love blending storytelling with strategy, enjoy diving into data to uncover insights, and find energy in collaborating across teams to create real impact, this is the role for you!
This is an opportunity to own the go-to-market strategy for our data center maintenance TPM solutions - helping us better understand our customers, refine our message, and enabling our sales teams to reach the right audiences. You'll be the connector between product, sales, and marketing, shaping how our TPM offerings are positioned and adopted across North America and global markets.
What You'll do:
Define and evolve TPM positioning and messaging to ensure clarity and differentiation across all touchpoints.
Partner with Product, Infrastructure Solutions, and Sales teams to launch new TPM products and capabilities.
Create compelling sales enablement tools such as presentations, battlecards, and talking points that strengthen confidence and consistency in the field.
Support integrated and customer campaigns that generate awareness, pipeline, and expansion opportunities.
Conduct customer interviews and surveys to bring the voice of the customer into every decision.
Collaborate with Campaign Managers to optimize in-flight and upcoming campaigns with refreshed messaging.
Lead TPM-related go-to-market readiness, ensuring alignment and on-time delivery across stakeholders.
Analyze performance metrics to assess impact, guide improvements, and share insights that inform future strategies.
What We're Looking for:
Experience leading initiatives or projects from concept to completion.
Strong background in product marketing, go-to-market strategy, or B2B marketing.
Proven ability to craft clear, customer-centered messaging and positioning.
Experience creating or supporting sales enablement content.
Skilled at providing web strategy and optimization at high level.
Familiarity with tools such as Salesforce, Monday.com, Adobe, and Google Analytics.
Data-driven mindset with comfort analyzing and interpreting performance metrics.
Excellent communication and relationship-building skills across teams and levels.
Experience working with Product teams in an Agile environment preferred but not required
What We Offer:
Opportunities for personal growth and career advancement
Paid volunteer hours and a day off for your birthday
Comprehensive health insurance options starting on your first day
50% reimbursement for your health club membership
401(k) company match to help you plan for the future
$100k-$115k depending on experience
#LI-REMOTE
Auto-ApplySales & Marketing Director
Marketing manager job in Grand Rapids, MI
The C2 Group's Sales and Marketing Director focuses on driving new business growth and accelerating revenue through strong leadership, strategic insight, and sales and marketing execution. This role will be accountable for the performance and alignment of both lead generation and sales conversion, ensuring marketing efficiency translates directly into sales closed deals and long-term client relationships.
The role sits on the Executive Team and oversees the entire lifecycle of new business generation, pipeline management, and account development while balancing strategic planning with active participation in sales efforts. Success in this position requires the ability to create momentum across teams, refine sales processes, and cultivate a high-performance culture of client ownership focused on measurable outcomes.
The C2 Group is located in Grand Rapids, Michigan. We have a strong preference for candidates located in Michigan or the Midwest. This position will require regular trips to Grand Rapids.
About C2:
The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture consists of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.
Core Values:
Intentional - Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
Enthusiastic - Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy.
Low Ego - Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.
Accountabilities of the Sales and Marketing Director:
Lead, manage, and hold accountable
Lead, coach, manage, and hold accountable direct reports
Support and promote the company values, culture, and processes
Ensure team alignment with company vision and EOS tools (Rocks, Scorecards, L10s)
Set clear expectations, provide frequent feedback, and facilitate quarterly conversations
Monitor team health and support growth through IDS (Identify, Discuss, Solve)
Provide the necessary training opportunities, tools, and resources to ensure team success
Own marketing strategy and process
Develop and execute marketing strategy in line with company annual and quarterly goals
Assist in new offering development based on market trends
Develop marketing approach for differentiation against competitors with similar services
Maintain a C2 presence in the Midwest digital agency landscape
Report on marketing activity results with clear initiatives, measurables, and outcomes
Develop, maintain, and ensure marketing processes are followed by all
Own sales strategy and process
Develop and execute sales strategy in line with company annual and quarterly goals
Uphold process to qualify prospects against established target audience / market
Oversee successful handoffs of sold work to PMO team
Prioritize sales activity and pipeline management in alignment with company goals and upcoming capacity
Report weekly on progress made toward goals to Executive Team
Develop, maintain, and ensure sales processes are followed by all
Lead goal forecasting and reporting
Drive quarterly and annual sales forecasting to inform goals
Ensure new and account pipeline activities are adequate to achieve sales goals
Ensure accurate use of client relationship management tools (CRM)
Centralize sales activity within C2 infrastructure for transparency of activities and progress
Drive Lead Generation
Generate marketing leads through campaigns and inbound strategies
Maintain key channel relationships and industry presence
Manage technology partner relationships
Own The C2 Group website
Oversee creation of all marketing materials
Own proposal and contract management
Maintain all boilerplate contract language for proposals, SOWs, MSAs, and pitch decks
Guide legal counsel communication to ensure forward-thinking, quality contract language
Drive scoping activities and contract reviews to ensure accurate contract creation
Ensure accurate and centralized use of contract creation tools
Lead ‘close business' activities
Meet quarterly and annual company sales goals
Support and guide direct reports to meet sales goals
Oversee successful process for and execution of handoffs of sold work to PMO team
Education & Experience:
Bachelor's degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience.
Minimum of two (2) years managing a team.
Proven prior experience with proposal responses in complex IT and/or software development arena.
Three (3) to five (5) years of experience in digital agencies.
Experience working within the EOS (Entrepreneurial Operating System) framework
Previous experience with the sale of services including web design and development, either in delivery of or sales of
Proven ability to hit financial or sales goals.
Experience with developing client-facing account plans.
Entry Level Marketing Specialist
Marketing manager job in Grand Rapids, MI
Department
Dezign Comm
Employment Type
Full Time
Location
Grand Rapids, MI
Workplace type
Onsite
Compensation
$17.80 - $24.50 / hour
Key Responsibilities Skills, Knowledge and Expertise Benefits About Iris Comm Lab We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Marketing Specialist
Marketing manager job in Kalamazoo, MI
TowerPinkster is seeking a talented Marketing Specialist to join our dynamic team in Kalamazoo, Michigan! This role plays a vital part in supporting regional marketing and business development efforts, with an emphasis on creating strategic, high-quality responses to RFPs and RFQs. The ideal candidate will also support community engagement and outreach efforts-especially in the K12 market-helping to build strong client relationships and increase TowerPinkster's visibility and impact. For the right candidate, this position offers the opportunity to grow and shape the role based on individual strengths and interests. The Marketing Specialist reports to the Manager of Marketing + Communications.
Position Responsibilities
Lead the coordination and development of tailored responses to RFQs, RFPs, letter proposals, and interviews across various sectors.
Work closely with K12 Directors to manage regional K12 bond campaign efforts, including outreach strategy, messaging, marketing materials, videos, websites, and social media - emphasizing community education and voter engagement.
As needed, attend community meetings, school board events, committee meetings, and other engagements outside of standard work hours (flexible schedules provided).
Develop compelling written content including blogs, social media content, community impact stories, and presentations.
Contribute to the firm's social media calendar and messaging strategy with a focus on highlighting community impact, project work, internal experts, and thought leadership.
Identify opportunities for local community engagement to build the firm's brand awareness and visibility.
Cultivate strong community connections and serve as a visible representative of the firm at local events, industry gatherings, and client engagement opportunities.
Position Competencies
Passion for connecting with people and communities through storytelling and design.
Comfort with public speaking.
Strong ability to work independently and as part of a team.
Excellent verbal and written communication skills tailored to diverse audiences.
Exceptional organization, multitasking, and time management under tight deadlines.
Creative thinking and strong visual design sense.
Professionalism, integrity, and adaptability in dynamic environments.
Comfortable collaborating with clients, stakeholders, and community leaders.
Ability to translate technical ideas into relatable and engaging content for public audiences.
Position Qualifications
Bachelor's degree in Communications, Marketing, Journalism, or a related field.
Minimum of 8 years of professional marketing experience, preferably in the AEC industry or professional services.
Demonstrated experience with community engagement, public outreach, or campaign-style communications is a strong plus.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office Suite (especially PowerPoint), and Google Workspace.
Familiarity with project and contact databases such as VantagePoint and OpenAsset is a plus.
WHAT WE OFFER
We take a holistic approach to ensure the wellbeing of our team members. TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes:
Industry-leading compensation package, including paid overtime, performance bonuses, and profit sharing.
National award-winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals.
A collaborative work environment along with many culture connection events and wellness activities, to include walking challenges, fitness challenges, book clubs, in-office chair massages, and more. We offer a Thrive program providing incentives up to $400.00 annually.
Flexible work hours with a work-life balance program providing six additional days off per year, and a healthy paid time off program.
A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short-term and long-term disability benefits, and paid community service hours.
Annual team training, professional development opportunities, and career growth planning.
The opportunity to reach your career goals with an award-winning firm. We highly encourage licensure, certification, and professional organization memberships, which are fully paid.
Continued educational opportunities and a tuition reimbursement program.
Firm-paid life and wellness coach for individuals and families in partnership with Ulliance.
TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility. Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky. At our firm, it's our people who make us different. We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design.
We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self. We are committed to Diversity, Equity, and Inclusion. For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design. Our active DEI committee is focused on driving initiatives within three areas: people, purpose, and process.
Our expertise and collaborative, client-centered approach means the best ideas rise to the top. TowerPinkster received the 2025 National 101 Best and Brightest Companies to Work for Award and the 2025 Best Firm Award from Zweig Group. We are proud of this achievement and are thankful for our client relationships, our generous communities, and all the employees who contribute to TowerPinkster's exciting and creative culture! Our supportive work environment helps employees reach their career goals, and we have fun doing it!
********************** We are an Equal Opportunity Employer
Auto-ApplySenior Brand Marketing Manager
Marketing manager job in Battle Creek, MI
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.
As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors.
We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands.
Here's What You'll Be Doing:
+ Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy.
+ Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth.
+ Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video).
+ Partner with agencies and internal stakeholders to develop compelling brand content and activation plans
+ Collaborate with sales and commercial partners to drive strong in-market execution and impact.
+ Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency.
Requirements:
+ Bachelor's degree in a related field is required.
+ An MBA or a master's degree in marketing, business management, or a related field is preferred.
+ Brand Management experience required, preferably within the CPG environment
+ The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required
+ Proven track record of building and executing strategic brand plans, especially in partnership with agencies.
+ Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment.
+ The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations.
Salary Range: $139,440 - $183,015
Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position:
+ Incentive Plan bonus eligibility
+ Health, dental and vision insurance
+ Savings and Investment Plan with Company match and contribution
+ Paid Time Off (includes paid sick time)
+ 11 Paid Holidays
+ Life Insurance, AD and D Insurance and STD/LTD
+ Tuition reimbursement, adoption assistance for eligible employees
+ Employee recognition program
The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ***************** .
If we can help you with a reasonable accommodation throughout the application or hiring process, please email **************************
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
For US applicants:
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow th is link (********************************************** Contents/E-Verify\_Participation\_Poster\_ES.pdf) .
Let's create gr-r-reat days,
WK Kellogg Co Recruitment
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Associate Marketing Manager
Marketing manager job in Zeeland, MI
The Associate Marketing Manager at ODL supports the planning and execution of key marketing initiatives that drive product & brand awareness, demand generation, and brand consistency across multiple channels. This role partners closely with Senior Marketing Managers, Sales, and cross-functional teams to execute new product launches, omni-channel campaigns, tradeshows, and marketing collateral. The Associate Marketing Manager plays a critical role in turning strategy into action, leveraging data, customer insights, and strong project management to deliver high-quality, on-time marketing programs.
Who We Are:
Driven by continual innovation and trusted partnerships, ODL is a global leader in high-quality door and insulated glass solutions. For decades, our purpose has been simple: Make Your Life Better-for our customers, our communities, and our people.
With 14 global locations and thousands of employees, ODL has been recognized as a Great Place to Work across all countries of operation. We invest in our people, celebrate growth, and foster a culture where accountability, innovation, and excellence thrive.
The Value We Offer:
* Hybrid schedule (Zeeland, MI office)
* Health, Dental, and Vision insurance
* Prescription Plan
* 401(k) with company match
* Tuition Reimbursement
* Disability Plan
* Paid Vacation and 10 Holidays
* Health Club Reimbursement
* Bonus program
* Wellness program
The Impact You'll Drive:
* Execute product marketing initiatives, including new product launches and annual plans.
* Support omni-channel marketing campaigns aligned to business goals and KPIs.
* Coordinate creation and delivery of catalogs, sales collateral, and marketing assets; manage proofing and feedback.
* Support tradeshow and event execution, including timelines, asset requests, and partner coordination.
* Conduct market, customer, and competitive research to inform messaging and campaigns.
* Maintain working product knowledge to ensure accuracy and consistency across marketing assets.
* Track marketing performance and support KPI reporting, ROI analysis, and post-launch reviews.
* Ensure brand standards and messaging consistency across all marketing materials.
* Collaborate with Sales, Product Management, and cross-functional teams to support go-to-market execution.
* Support sales and marketing alignment through material preparation, communication, and follow-up tracking.
What Sets You Up for Success:
* Bachelor's degree in Marketing, Business, or a related field preferred.
* 2-4 years of experience in marketing, preferably in channel marketing, B2B, or building products, construction, or related industries.
* Experience supporting multi-channel marketing campaigns and product launches.
* Strong written and verbal communication skills, with ability to work effectively in cross-functional teams.
* Exceptional organizational skills with ability to manage multiple projects.
* Analytical mindset with the ability to interpret data, metrics, and customer insights.
* Proactive and self-motivated with a strong work ethic and eager to learn in a fast-paced environment.
* Creative problem-solving abilities and enthusiasm for marketing and brand building
* Proficient in Microsoft Office Suite and basic understanding of CRM systems (Salesforce experience a plus).
Ready to Make an Impact?
If you're a detail-oriented marketer who enjoys turning strategy into action-supporting product launches, executing omni-channel campaigns, and delivering consistent, high-quality marketing assets-we'd love to meet you.
Apply today and help shape the future of ODL.
The Associate Marketing Manager at ODL supports the planning and execution of key marketing initiatives that drive product & brand awareness, demand generation, and brand consistency across multiple channels. This role partners closely with Senior Marketing Managers, Sales, and cross-functional teams to execute new product launches, omni-channel campaigns, tradeshows, and marketing collateral. The Associate Marketing Manager plays a critical role in turning strategy into action, leveraging data, customer insights, and strong project management to deliver high-quality, on-time marketing programs.
Shift
First Shift (United States of America)
Auto-ApplyBeauty Brand Associate - Maple Hill Pavilion
Marketing manager job in Kalamazoo, MI
About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.
About the Role
At Old Navy, we're all about celebrating beauty in every form-and we're looking for a Beauty Brand Associate who shares that passion. In this role, you'll be a go-to expert on the sales floor, solving our customer's styling and service needs by navigating Old Navy's best-of beauty and personal care curation, offering personalized beauty recommendations, and creating a welcoming, inclusive shopping experience
What You'll Do
* Greet every customer with enthusiasm and help customers find beauty products that suit them best
* Stay current on Old Navy and 3rd Party featured brands, new arrivals, and beauty trends
* Demonstrate product knowledge across all beauty and personal care categories
* Support brand events, in-store demos, and seasonal promotions
* Maintain clean, well-stocked, and visually appealing displays
* Help meet daily sales goals through suggestive selling and upselling
* Collaborate with team members to deliver an exceptional guest experience
* Provide feedback on the beauty experience and how customers are responding
* Promote loyalty by educating customers about our loyalty programs
* Be accountable to personal goals which contribute to overall store goals and results.
* Support sales floor, fitting room, cash wrap, back of house, based on business needs.
Who You Are
* A love for beauty and a desire to help others feel confident
* Strong communication and customer service skills
* A team player who thrives in a fast-paced retail environment
* Willingness to learn about new products and share that knowledge
* Previous retail or beauty experience is a plus, but not required
* Availability to work evenings, weekends, and holidays as needed
Benefits at Old Navy
* Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
* One of the most competitive Paid Time Off plans in the industry.*
* Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
* Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
* Employee stock purchase plan.*
* Medical, dental, vision and life insurance.*
* See more of the benefits we offer.
* For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
E-commerce Marketing Manager
Marketing manager job in Grand Rapids, MI
JOB OPENING
E-commerce Marketing Manager
Manager: EVP of Direct to Consumer
Position Type: Full Time, Exempt
We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence.
Key Responsibilities:
Develop and execute digital marketing strategies to drive traffic, lead generation, and brand awareness-creating campaigns that deliver incremental sales and measurable ROI.
Lead customer acquisition and engagement efforts, including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement.
Drive customer retention and loyalty through targeted content, lifecycle marketing, and personalized communication strategies.
Collaborate cross-functionally with internal teams to ensure marketing initiatives align with overall business and ecommerce goals.
Partner with digital marketing and email teams to optimize campaign performance across all channels.
Own on-site search performance as the in-house expert on Algolia, leveraging data to enhance product discoverability and conversion.
Maximize organic visibility by developing and implementing effective SEO, GEO, and AEO strategies.
Execute paid advertising campaigns across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives.
Support product launches and improvements, ensuring marketing readiness and clear communication of new features and benefits to customers.
Qualifications:
Bachelor's degree in related field
2-4 years of experience in digital marketing and/or ecommerce marketing
A creative yet analytical thinker who thrives in a fast-paced, results-driven environment.
Experienced in ecommerce marketing, digital advertising, and analytics tools.
Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales.
Compensation and Benefits:
Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.
Baker Book House Company is an Equal Opportunity Employer.
As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.