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The differences between public information relations managers and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public information relations manager and a social media director. Additionally, a social media director has an average salary of $70,846, which is higher than the $67,269 average annual salary of a public information relations manager.
The top three skills for a public information relations manager include press releases, fact sheets and strategic communications. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Public Information Relations Manager | Social Media Director | |
| Yearly salary | $67,269 | $70,846 |
| Hourly rate | $32.34 | $34.06 |
| Growth rate | 8% | 8% |
| Number of jobs | 78,308 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 85% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public information relations managers and social media directors have different pay scales, as shown below.
| Public Information Relations Manager | Social Media Director | |
| Average salary | $67,269 | $70,846 |
| Salary range | Between $45,000 And $100,000 | Between $40,000 And $124,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Idaho |
| Best paying company | - | Accenture |
| Best paying industry | - | Internet |
There are a few differences between a public information relations manager and a social media director in terms of educational background:
| Public Information Relations Manager | Social Media Director | |
| Most common degree | Bachelor's Degree, 85% | Bachelor's Degree, 80% |
| Most common major | Journalism | Communication |
| Most common college | Massachusetts Institute of Technology | Northwestern University |
Here are the differences between public information relations managers' and social media directors' demographics:
| Public Information Relations Manager | Social Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 57.1% Female, 42.9% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 4.1% Unknown, 4.6% Hispanic or Latino, 7.5% Asian, 4.6% White, 78.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |