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Public relations supervisor vs media director

The differences between public relations supervisors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations supervisor and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $75,368 average annual salary of a public relations supervisor.

The top three skills for a public relations supervisor include press releases, account management and integrated marketing. The most important skills for a media director are digital marketing, video production, and media planning.

Public relations supervisor vs media director overview

Public Relations SupervisorMedia Director
Yearly salary$75,368$112,564
Hourly rate$36.23$54.12
Growth rate8%8%
Number of jobs25,09722,511
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a public relations supervisor do?

Public or patient relations representatives are professionals who act as an intermediary between hospitals and the families of their patients. These representatives are required to provide excellent service to patients and their families by responding to their questions, filling out paperwork, and providing information. They are required to handle all communications and complaints as well as relay concerns to the appropriate channels. Public relations representatives must also conduct satisfaction surveys so that they can improve the loyalty and service recognition of the company.

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

Public relations supervisor vs media director salary

Public relations supervisors and media directors have different pay scales, as shown below.

Public Relations SupervisorMedia Director
Average salary$75,368$112,564
Salary rangeBetween $54,000 And $104,000Between $73,000 And $172,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Google
Best paying industry-Professional

Differences between public relations supervisor and media director education

There are a few differences between a public relations supervisor and a media director in terms of educational background:

Public Relations SupervisorMedia Director
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

Public relations supervisor vs media director demographics

Here are the differences between public relations supervisors' and media directors' demographics:

Public Relations SupervisorMedia Director
Average age4242
Gender ratioMale, 41.0% Female, 59.0%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between public relations supervisor and media director duties and responsibilities

Public relations supervisor example responsibilities.

  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Administer corporate oversight of customer expectations and appropriate services to ensure alignment between customer practices and core customer service values.
  • Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Public relations supervisor vs media director skills

Common public relations supervisor skills
  • Press Releases, 10%
  • Account Management, 8%
  • Integrated Marketing, 6%
  • Direct Reports, 5%
  • Guest Service, 4%
  • Client Relations, 4%
Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%

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