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Replenishment analyst vs senior marketing analyst

The differences between replenishment analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a replenishment analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $65,857 average annual salary of a replenishment analyst.

The top three skills for a replenishment analyst include supply chain, purchase orders and logistics. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Replenishment analyst vs senior marketing analyst overview

Replenishment AnalystSenior Marketing Analyst
Yearly salary$65,857$83,321
Hourly rate$31.66$40.06
Growth rate19%19%
Number of jobs8,790110,012
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a replenishment analyst do?

Replenishment analysts are professionals who are responsible for managing inventories while ensuring necessary materials are replenished for a company or specific department. These analysts are required to collaborate with production and supply chain teams so that they can ensure the availability of the product and meet the changing demand needs of their customers. They must effectively and accurately obtain purchase orders from multiple vendors and customers. Replenishment analysts must also maximize profit levels by effectively managing inventory levels and utilizing the E3 replenishment system.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Replenishment analyst vs senior marketing analyst salary

Replenishment analysts and senior marketing analysts have different pay scales, as shown below.

Replenishment AnalystSenior Marketing Analyst
Average salary$65,857$83,321
Salary rangeBetween $48,000 And $89,000Between $63,000 And $109,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateDelawareWashington
Best paying companyFanaticsCredit Karma
Best paying industryManufacturingFinance

Differences between replenishment analyst and senior marketing analyst education

There are a few differences between a replenishment analyst and a senior marketing analyst in terms of educational background:

Replenishment AnalystSenior Marketing Analyst
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Replenishment analyst vs senior marketing analyst demographics

Here are the differences between replenishment analysts' and senior marketing analysts' demographics:

Replenishment AnalystSenior Marketing Analyst
Average age3737
Gender ratioMale, 45.4% Female, 54.6%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between replenishment analyst and senior marketing analyst duties and responsibilities

Replenishment analyst example responsibilities.

  • Analyze and forecast sales, manage inventory levels and determine distribution strategy to all Marshalls stores.
  • Transform data into stories through effective use of data visualization, simplification and understanding of intend audiences.
  • Coordinate DC replenishment for new modulars, enabling DCs to service store mod-fill orders.
  • Improve forecast accuracy MABD (must arrive by date) and OTD (on-time delivery).
  • Develop a customer focuse transportation strategy to lead Mizkan in efforts of becoming compliant with OTIF & MABD targets.
  • Set up avocado category from manual process to automate ordering on GRS system.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Replenishment analyst vs senior marketing analyst skills

Common replenishment analyst skills
  • Supply Chain, 17%
  • Purchase Orders, 8%
  • Logistics, 7%
  • Demand Planning, 6%
  • POS, 6%
  • Vendor Performance, 4%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

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