Resource development director vs director of marketing and public relations

The differences between resource development directors and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a resource development director and a director of marketing and public relations. Additionally, a resource development director has an average salary of $96,893, which is higher than the $86,626 average annual salary of a director of marketing and public relations.

The top three skills for a resource development director include resource development, press releases and fund raising. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Resource development director vs director of marketing and public relations overview

	Resource Development Director	Director Of Marketing And Public Relations
Yearly salary	$96,893	$86,626
Hourly rate	$46.58	$41.65
Growth rate	8%	8%
Number of jobs	62,286	94,651
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 79%
Average age	42	42
Years of experience	4	4

Resource development director vs director of marketing and public relations salary

Resource development directors and directors of marketing and public relations have different pay scales, as shown below.

	Resource Development Director	Director Of Marketing And Public Relations
Average salary	$96,893	$86,626
Salary range	Between $54,000 And $172,000	Between $58,000 And $129,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	New York	California
Best paying company	Edelman Financial Engines	Control4
Best paying industry	Health Care	Health Care

Differences between resource development director and director of marketing and public relations education

There are a few differences between a resource development director and a director of marketing and public relations in terms of educational background:

	Resource Development Director	Director Of Marketing And Public Relations
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 79%
Most common major	Business	Communication
Most common college	Stanford University	University of Pennsylvania

Resource development director vs director of marketing and public relations demographics

Here are the differences between resource development directors' and directors of marketing and public relations' demographics:

	Resource Development Director	Director Of Marketing And Public Relations
Average age	42	42
Gender ratio	Male, 40.5% Female, 59.5%	Male, 32.9% Female, 67.1%
Race ratio	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between resource development director and director of marketing and public relations duties and responsibilities

Resource development director example responsibilities.

Develop, launch, manage and update content social media including Facebook and YouTube.
Extend product revenue by delivering new products for managing configuration of Linux platforms.
Document work on Medicaid case notes.
Source active and passive candidates from job boards, LinkedIn groups, referrals.
Negotiate rates that are profitable for Modis, and secure the candidate's commitment to take assignments.
Utilize LinkedIn, job boards, cold calling, user groups, vendors and referrals to acquire talent.

Director of marketing and public relations example responsibilities.

Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
Establish and grow Instagram account to 11.4K+ followers in 2 years.
Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.

Resource development director vs director of marketing and public relations skills

Common resource development director skills

Resource Development, 14%
Press Releases, 8%
Fund Raising, 5%
Human Resources, 5%
Financial Management, 5%
Fund Development, 4%

Common director of marketing and public relations skills

Digital Marketing, 10%
Marketing Campaigns, 9%
Marketing Mix, 7%
Web Content, 6%
Social Media Marketing, 5%
Press Releases, 4%

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Resource Development Director
Resource Development Director vs Director Of Marketing And Public Relations

Updated January 8, 2025

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