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Sales associate vs general sales associate

The differences between sales associates and general sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales associate has an average salary of $32,167, which is higher than the $29,328 average annual salary of a general sales associate.

The top three skills for a sales associate include customer service, sales floor and cash handling. The most important skills for a general sales associate are POS, work ethic, and food preparation.

Sales associate vs general sales associate overview

Sales AssociateGeneral Sales Associate
Yearly salary$32,167$29,328
Hourly rate$15.46$14.10
Growth rate--
Number of jobs579,849383,009
Job satisfaction--
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 36%
Average age4141
Years of experience--

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

What does a general sales associate do?

The job of a general sales associate is to provide great customer service and increase the revenue of a business. They sell products and services and help customers find the right product. Depending on the retail store, their responsibilities may involve organizing store shelves, answering customers' questions, ringing up purchases, operating the cash register, and greeting customers. They may also be expected to take full charge of the managing of all financial transactions and balancing drawers.

Sales associate vs general sales associate salary

Sales associates and general sales associates have different pay scales, as shown below.

Sales AssociateGeneral Sales Associate
Average salary$32,167$29,328
Salary rangeBetween $21,000 And $47,000Between $21,000 And $39,000
Highest paying CityNew York, NYWashington, DC
Highest paying stateNew YorkHawaii
Best paying companyBarclaysKaufman Dolowich & Voluck
Best paying industryManufacturingAutomotive

Differences between sales associate and general sales associate education

There are a few differences between a sales associate and a general sales associate in terms of educational background:

Sales AssociateGeneral Sales Associate
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common college--

Sales associate vs general sales associate demographics

Here are the differences between sales associates' and general sales associates' demographics:

Sales AssociateGeneral Sales Associate
Average age4141
Gender ratioMale, 38.4% Female, 61.6%Male, 60.2% Female, 39.8%
Race ratioBlack or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%Black or African American, 9.6% Unknown, 5.6% Hispanic or Latino, 18.5% Asian, 7.2% White, 58.4% American Indian and Alaska Native, 0.7%
LGBT Percentage7%7%

Differences between sales associate and general sales associate duties and responsibilities

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

General sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
  • Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Sales associate vs general sales associate skills

Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%
Common general sales associate skills
  • POS, 15%
  • Work Ethic, 14%
  • Food Preparation, 11%
  • PowerPoint, 10%
  • Customer Service, 10%
  • Lead Generation, 9%