Senior publicist vs campaign manager

The differences between senior publicists and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a campaign manager. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $77,515 average annual salary of a senior publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Senior publicist vs campaign manager overview

	Senior Publicist	Campaign Manager
Yearly salary	$77,515	$78,890
Hourly rate	$37.27	$37.93
Growth rate	8%	8%
Number of jobs	1,157	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

Senior publicist vs campaign manager salary

Senior publicists and campaign managers have different pay scales, as shown below.

	Senior Publicist	Campaign Manager
Average salary	$77,515	$78,890
Salary range	Between $55,000 And $108,000	Between $56,000 And $109,000
Highest paying City	-	Boston, MA
Highest paying state	-	Nevada
Best paying company	-	Apple
Best paying industry	-	Technology

Differences between senior publicist and campaign manager education

There are a few differences between a senior publicist and a campaign manager in terms of educational background:

	Senior Publicist	Campaign Manager
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 78%
Most common major	Communication	Political Science
Most common college	Northwestern University	Stanford University

Senior publicist vs campaign manager demographics

Here are the differences between senior publicists' and campaign managers' demographics:

	Senior Publicist	Campaign Manager
Average age	42	42
Gender ratio	Male, 23.1% Female, 76.9%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between senior publicist and campaign manager duties and responsibilities

Senior publicist example responsibilities.

Manage and oversee the distribution of show web clips, including breaking news and investigations.
Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
Create original press release, brand biographies, and story content copy.
Create and implement publicity and marketing campaigns for general interest, non-fiction books.
Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Senior publicist vs campaign manager skills

Common senior publicist skills

Press Releases, 19%
Publicity Campaigns, 10%
Press Materials, 8%
Fiction, 8%
Booking, 6%
Brainstorming, 4%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%