Senior publicist vs community relations director

The differences between senior publicists and community relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a community relations director. Additionally, a community relations director has an average salary of $96,788, which is higher than the $77,515 average annual salary of a senior publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a community relations director are community relations, community events, and memory care.

Senior publicist vs community relations director overview

	Senior Publicist	Community Relations Director
Yearly salary	$77,515	$96,788
Hourly rate	$37.27	$46.53
Growth rate	8%	8%
Number of jobs	1,157	33,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 72%
Average age	42	42
Years of experience	4	4

Senior publicist vs community relations director salary

Senior publicists and community relations directors have different pay scales, as shown below.

	Senior Publicist	Community Relations Director
Average salary	$77,515	$96,788
Salary range	Between $55,000 And $108,000	Between $61,000 And $152,000
Highest paying City	-	New York, NY
Highest paying state	-	New York
Best paying company	-	Zoho
Best paying industry	-	Manufacturing

Differences between senior publicist and community relations director education

There are a few differences between a senior publicist and a community relations director in terms of educational background:

	Senior Publicist	Community Relations Director
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 72%
Most common major	Communication	Business
Most common college	Northwestern University	Stanford University

Senior publicist vs community relations director demographics

Here are the differences between senior publicists' and community relations directors' demographics:

	Senior Publicist	Community Relations Director
Average age	42	42
Gender ratio	Male, 23.1% Female, 76.9%	Male, 25.8% Female, 74.2%
Race ratio	Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between senior publicist and community relations director duties and responsibilities

Senior publicist example responsibilities.

Manage and oversee the distribution of show web clips, including breaking news and investigations.
Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
Create original press release, brand biographies, and story content copy.
Create and implement publicity and marketing campaigns for general interest, non-fiction books.
Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.

Community relations director example responsibilities.

Manage monthly marketing budget for SNF and ALF facility.
Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
Maintain website and contribute to organization's Facebook page.
Convert reporting from UK GAAP to IFRS first time adoption.
Oversee community presence including Facebook, website, and print newsletters.
Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.

Senior publicist vs community relations director skills

Common senior publicist skills

Press Releases, 19%
Publicity Campaigns, 10%
Press Materials, 8%
Fiction, 8%
Booking, 6%
Brainstorming, 4%

Common community relations director skills

Community Relations, 23%
Community Events, 6%
Memory Care, 5%
Press Releases, 3%
Business Development, 3%
Sales Process, 3%

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Senior Publicist
Senior Publicist vs Community Relations Director

Updated January 8, 2025

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