Senior publicist vs development director

Differences between senior publicist and development director duties and responsibilities

Senior publicist example responsibilities.

• Manage and oversee the distribution of show web clips, including breaking news and investigations.
• Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
• Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
• Create original press release, brand biographies, and story content copy.
• Create and implement publicity and marketing campaigns for general interest, non-fiction books.
• Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
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Development director example responsibilities.

• Manage CRM program for coordination and partnerships with marketing resources.
• Manage website re-launch, create communications plan, co-le rebranding taskforce.
• Manage clients and internal production team to meet budget and scope of contract eLearning solutions.
• Help manage the CRM system with input and output for the resource development department and the entire organization.
• Manage analytical method validation and method transfer to QC and CMOs for APIs, excipients, and finish products.
• Hire, manage and train a team of six sourcing professionals as well as a team of 3 QA managers.
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