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Senior publicist vs director, customer relations

The differences between senior publicists and directors, customer relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a director, customer relations. Additionally, a director, customer relations has an average salary of $134,672, which is higher than the $77,515 average annual salary of a senior publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a director, customer relations are customer relations, leveraged, and government relations.

Senior publicist vs director, customer relations overview

Senior PublicistDirector, Customer Relations
Yearly salary$77,515$134,672
Hourly rate$37.27$64.75
Growth rate8%8%
Number of jobs1,15726,470
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 65%
Average age4242
Years of experience44

Senior publicist vs director, customer relations salary

Senior publicists and directors, customer relations have different pay scales, as shown below.

Senior PublicistDirector, Customer Relations
Average salary$77,515$134,672
Salary rangeBetween $55,000 And $108,000Between $91,000 And $197,000
Highest paying City-Carson City, NV
Highest paying state-Nevada
Best paying company-California Resources
Best paying industry-Manufacturing

Differences between senior publicist and director, customer relations education

There are a few differences between a senior publicist and a director, customer relations in terms of educational background:

Senior PublicistDirector, Customer Relations
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 65%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityStanford University

Senior publicist vs director, customer relations demographics

Here are the differences between senior publicists' and directors, customer relations' demographics:

Senior PublicistDirector, Customer Relations
Average age4242
Gender ratioMale, 23.1% Female, 76.9%Male, 46.1% Female, 53.9%
Race ratioBlack or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between senior publicist and director, customer relations duties and responsibilities

Senior publicist example responsibilities.

  • Manage and oversee the distribution of show web clips, including breaking news and investigations.
  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
  • Create original press release, brand biographies, and story content copy.
  • Create and implement publicity and marketing campaigns for general interest, non-fiction books.
  • Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
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Director, customer relations example responsibilities.

  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Attend morning meeting daily and attend Medicare meetings weekly.
  • Assist with payroll and create excel spreadsheets to document all sales status and quotas.
  • Alert all departments through creating and delivering reports for guest preferences and VIP's.
  • Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
  • Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.
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Senior publicist vs director, customer relations skills

Common senior publicist skills
  • Press Releases, 19%
  • Publicity Campaigns, 10%
  • Press Materials, 8%
  • Fiction, 8%
  • Booking, 6%
  • Brainstorming, 4%
Common director, customer relations skills
  • Customer Relations, 16%
  • Leveraged, 11%
  • Government Relations, 5%
  • Press Releases, 5%
  • Payroll, 5%
  • Customer Complaints, 4%

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