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Senior publicist vs director of marketing and public relations

The differences between senior publicists and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a director of marketing and public relations. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $77,515 average annual salary of a senior publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Senior publicist vs director of marketing and public relations overview

Senior PublicistDirector Of Marketing And Public Relations
Yearly salary$77,515$86,626
Hourly rate$37.27$41.65
Growth rate8%8%
Number of jobs1,15794,651
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 79%
Average age4242
Years of experience44

Senior publicist vs director of marketing and public relations salary

Senior publicists and directors of marketing and public relations have different pay scales, as shown below.

Senior PublicistDirector Of Marketing And Public Relations
Average salary$77,515$86,626
Salary rangeBetween $55,000 And $108,000Between $58,000 And $129,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Control4
Best paying industry-Health Care

Differences between senior publicist and director of marketing and public relations education

There are a few differences between a senior publicist and a director of marketing and public relations in terms of educational background:

Senior PublicistDirector Of Marketing And Public Relations
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityUniversity of Pennsylvania

Senior publicist vs director of marketing and public relations demographics

Here are the differences between senior publicists' and directors of marketing and public relations' demographics:

Senior PublicistDirector Of Marketing And Public Relations
Average age4242
Gender ratioMale, 23.1% Female, 76.9%Male, 32.9% Female, 67.1%
Race ratioBlack or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between senior publicist and director of marketing and public relations duties and responsibilities

Senior publicist example responsibilities.

  • Manage and oversee the distribution of show web clips, including breaking news and investigations.
  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
  • Create original press release, brand biographies, and story content copy.
  • Create and implement publicity and marketing campaigns for general interest, non-fiction books.
  • Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
  • Show more

Director of marketing and public relations example responsibilities.

  • Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
  • Establish and grow Instagram account to 11.4K+ followers in 2 years.
  • Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
  • Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.
  • Show more

Senior publicist vs director of marketing and public relations skills

Common senior publicist skills
  • Press Releases, 19%
  • Publicity Campaigns, 10%
  • Press Materials, 8%
  • Fiction, 8%
  • Booking, 6%
  • Brainstorming, 4%
Common director of marketing and public relations skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 9%
  • Marketing Mix, 7%
  • Web Content, 6%
  • Social Media Marketing, 5%
  • Press Releases, 4%

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