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Senior publicist vs director of public affairs

The differences between senior publicists and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $77,515 average annual salary of a senior publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.

Senior publicist vs director of public affairs overview

Senior PublicistDirector Of Public Affairs
Yearly salary$77,515$114,639
Hourly rate$37.27$55.11
Growth rate8%8%
Number of jobs1,15726,290
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 71%
Average age4242
Years of experience44

Senior publicist vs director of public affairs salary

Senior publicists and directors of public affairs have different pay scales, as shown below.

Senior PublicistDirector Of Public Affairs
Average salary$77,515$114,639
Salary rangeBetween $55,000 And $108,000Between $70,000 And $187,000
Highest paying City-Las Vegas, NV
Highest paying state-Nevada
Best paying company-Kaiser Permanente
Best paying industry-Pharmaceutical

Differences between senior publicist and director of public affairs education

There are a few differences between a senior publicist and a director of public affairs in terms of educational background:

Senior PublicistDirector Of Public Affairs
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 71%
Most common majorCommunicationPolitical Science
Most common collegeNorthwestern UniversityStanford University

Senior publicist vs director of public affairs demographics

Here are the differences between senior publicists' and directors of public affairs' demographics:

Senior PublicistDirector Of Public Affairs
Average age4242
Gender ratioMale, 23.1% Female, 76.9%Male, 57.6% Female, 42.4%
Race ratioBlack or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between senior publicist and director of public affairs duties and responsibilities

Senior publicist example responsibilities.

  • Manage and oversee the distribution of show web clips, including breaking news and investigations.
  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
  • Create original press release, brand biographies, and story content copy.
  • Create and implement publicity and marketing campaigns for general interest, non-fiction books.
  • Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
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Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
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Senior publicist vs director of public affairs skills

Common senior publicist skills
  • Press Releases, 19%
  • Publicity Campaigns, 10%
  • Press Materials, 8%
  • Fiction, 8%
  • Booking, 6%
  • Brainstorming, 4%
Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%

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