Senior publicist vs media director

The differences between senior publicists and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $77,515 average annual salary of a senior publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a media director are digital marketing, video production, and media planning.

Senior publicist vs media director overview

	Senior Publicist	Media Director
Yearly salary	$77,515	$112,564
Hourly rate	$37.27	$54.12
Growth rate	8%	8%
Number of jobs	1,157	22,511
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 76%
Average age	42	42
Years of experience	4	4

Senior publicist vs media director salary

Senior publicists and media directors have different pay scales, as shown below.

	Senior Publicist	Media Director
Average salary	$77,515	$112,564
Salary range	Between $55,000 And $108,000	Between $73,000 And $172,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Google
Best paying industry	-	Professional

Differences between senior publicist and media director education

There are a few differences between a senior publicist and a media director in terms of educational background:

	Senior Publicist	Media Director
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 76%
Most common major	Communication	Communication
Most common college	Northwestern University	Stanford University

Senior publicist vs media director demographics

Here are the differences between senior publicists' and media directors' demographics:

	Senior Publicist	Media Director
Average age	42	42
Gender ratio	Male, 23.1% Female, 76.9%	Male, 62.0% Female, 38.0%
Race ratio	Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between senior publicist and media director duties and responsibilities

Senior publicist example responsibilities.

Manage and oversee the distribution of show web clips, including breaking news and investigations.
Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
Create original press release, brand biographies, and story content copy.
Create and implement publicity and marketing campaigns for general interest, non-fiction books.
Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.

Media director example responsibilities.

Manage course creation process from media asset creation to LMS formatting.
Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
Maintain $2600 pvr while keeping high CSI and SSI.
Record video clips and post on YouTube and website.

Senior publicist vs media director skills

Common senior publicist skills

Press Releases, 19%
Publicity Campaigns, 10%
Press Materials, 8%
Fiction, 8%
Booking, 6%
Brainstorming, 4%

Common media director skills

Digital Marketing, 10%
Video Production, 9%
Media Planning, 6%
Client Relationships, 5%
Facebook, 4%
TV, 4%