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Senior publicist vs publications manager

The differences between senior publicists and publications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a publications manager. Additionally, a publications manager has an average salary of $94,155, which is higher than the $77,515 average annual salary of a senior publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a publications manager are facebook, project management, and press releases.

Senior publicist vs publications manager overview

Senior PublicistPublications Manager
Yearly salary$77,515$94,155
Hourly rate$37.27$45.27
Growth rate8%8%
Number of jobs1,15718,211
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 72%
Average age4242
Years of experience44

Senior publicist vs publications manager salary

Senior publicists and publications managers have different pay scales, as shown below.

Senior PublicistPublications Manager
Average salary$77,515$94,155
Salary rangeBetween $55,000 And $108,000Between $66,000 And $133,000
Highest paying City-Menlo Park, CA
Highest paying state-Nevada
Best paying company-Meta
Best paying industry--

Differences between senior publicist and publications manager education

There are a few differences between a senior publicist and a publications manager in terms of educational background:

Senior PublicistPublications Manager
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 72%
Most common majorCommunicationEnglish
Most common collegeNorthwestern UniversityStanford University

Senior publicist vs publications manager demographics

Here are the differences between senior publicists' and publications managers' demographics:

Senior PublicistPublications Manager
Average age4242
Gender ratioMale, 23.1% Female, 76.9%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between senior publicist and publications manager duties and responsibilities

Senior publicist example responsibilities.

  • Manage and oversee the distribution of show web clips, including breaking news and investigations.
  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
  • Create original press release, brand biographies, and story content copy.
  • Create and implement publicity and marketing campaigns for general interest, non-fiction books.
  • Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
  • Show more

Publications manager example responsibilities.

  • Lead company-wide FDA compliance requirements documentation project.
  • Manage leading fashion editorial photography studio, including set and lighting design.
  • Implement processes and tools to satisfy FDA and ISO user documentation requirements.
  • Revolutionize tuberculosis (TB) program by conducting and monitoring an epidemiological risk assessment of the base's local community.
  • Assure compliance to regulatory requirements including FDA, MDD, ISO, BSI, UL, and other agencies.
  • Hire to evaluate and recommend solutions to facilitate migration of data to XML integrate information logistics system.
  • Show more

Senior publicist vs publications manager skills

Common senior publicist skills
  • Press Releases, 19%
  • Publicity Campaigns, 10%
  • Press Materials, 8%
  • Fiction, 8%
  • Booking, 6%
  • Brainstorming, 4%
Common publications manager skills
  • Facebook, 19%
  • Project Management, 15%
  • Press Releases, 10%
  • PowerPoint, 6%
  • Publicity Campaigns, 6%
  • Public Health, 6%

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