Senior publicist vs vice president of communication

Differences between senior publicist and vice president of communication duties and responsibilities

Senior publicist example responsibilities.

• Manage and oversee the distribution of show web clips, including breaking news and investigations.
• Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
• Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
• Create original press release, brand biographies, and story content copy.
• Create and implement publicity and marketing campaigns for general interest, non-fiction books.
• Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
Show more

Vice president of communication example responsibilities.

• Manage department budget to achieve efficient returns on investments (ROI).
• Provide detail analysis after each event, including ROI, leads generate and any other findings.
• Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
• Assist in the recruitment process as well as marketing the fraternity's strengths.
• Place executives as speakers at industry conferences, create PowerPoint presentations, attend and provide trade show support.
• Used email, Facebook, text messaging, and other online communications systems to inform the chapter and keep them update.
Show more