Post job

Senior publicist vs vice president of public relations

The differences between senior publicists and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $77,515 average annual salary of a senior publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a vice president of public relations are press releases, external communications, and business development.

Senior publicist vs vice president of public relations overview

Senior PublicistVice President Of Public Relations
Yearly salary$77,515$143,172
Hourly rate$37.27$68.83
Growth rate8%8%
Number of jobs1,15755,300
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 84%
Average age4242
Years of experience44

Senior publicist vs vice president of public relations salary

Senior publicists and vice presidents of public relations have different pay scales, as shown below.

Senior PublicistVice President Of Public Relations
Average salary$77,515$143,172
Salary rangeBetween $55,000 And $108,000Between $88,000 And $232,000
Highest paying City-Las Vegas, NV
Highest paying state-Nevada
Best paying company-We Communications
Best paying industry-Health Care

Differences between senior publicist and vice president of public relations education

There are a few differences between a senior publicist and a vice president of public relations in terms of educational background:

Senior PublicistVice President Of Public Relations
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 84%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Senior publicist vs vice president of public relations demographics

Here are the differences between senior publicists' and vice presidents of public relations' demographics:

Senior PublicistVice President Of Public Relations
Average age4242
Gender ratioMale, 23.1% Female, 76.9%Male, 38.3% Female, 61.7%
Race ratioBlack or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between senior publicist and vice president of public relations duties and responsibilities

Senior publicist example responsibilities.

  • Manage and oversee the distribution of show web clips, including breaking news and investigations.
  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
  • Create original press release, brand biographies, and story content copy.
  • Create and implement publicity and marketing campaigns for general interest, non-fiction books.
  • Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
  • Show more

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
  • Show more

Senior publicist vs vice president of public relations skills

Common senior publicist skills
  • Press Releases, 19%
  • Publicity Campaigns, 10%
  • Press Materials, 8%
  • Fiction, 8%
  • Booking, 6%
  • Brainstorming, 4%
Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%

Browse executive management jobs