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The differences between senior web analysts and analyst leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior web analyst and an analyst lead. Additionally, a senior web analyst has an average salary of $96,816, which is higher than the $95,264 average annual salary of an analyst lead.
The top three skills for a senior web analyst include digital marketing, google analytics and A/B. The most important skills for an analyst lead are analytics, data analysis, and project management.
| Senior Web Analyst | Analyst Lead | |
| Yearly salary | $96,816 | $95,264 |
| Hourly rate | $46.55 | $45.80 |
| Growth rate | 19% | 9% |
| Number of jobs | 51,963 | 122,353 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 66% |
| Average age | 37 | 43 |
| Years of experience | 6 | 6 |
A senior web analyst works hand-in-hand with planning and digital teams to analyze and provide insights across digital advertising campaigns and traffic acquisition. These professionals give recommendations depending on web analytics and digital insight. They use data visualization techniques to lead and outline business benefits and present findings in client meetings for excellent implementation. Moreover, senior web analysts partner with Business management team members to analyze and provide insights that enhance media strategies. Also, these professionals oversee digital analytics developments.
The duties of an analyst lead depend on one's line of work or industry of employment. Typically, their responsibilities revolve around performing research and analysis, coordinating with different departments to gather leads and data, reviewing findings, and producing reports and presentations for the stakeholders and other higher-ranking officials. Through the results, an analyst lead can provide advice, devise strategies for business optimization, spearhead the development of processes, identify strengths and weaknesses, and offer recommendations on areas in need of improvement. All of this is done while in adherence to the company's vision and mission.
Senior web analysts and analyst leads have different pay scales, as shown below.
| Senior Web Analyst | Analyst Lead | |
| Average salary | $96,816 | $95,264 |
| Salary range | Between $73,000 And $126,000 | Between $74,000 And $122,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Adobe | |
| Best paying industry | Media | Finance |
There are a few differences between a senior web analyst and an analyst lead in terms of educational background:
| Senior Web Analyst | Analyst Lead | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between senior web analysts' and analyst leads' demographics:
| Senior Web Analyst | Analyst Lead | |
| Average age | 37 | 43 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 62.4% Female, 37.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 10.6% Unknown, 5.0% Hispanic or Latino, 11.3% Asian, 14.4% White, 58.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 8% |