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The differences between senior web analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior web analyst and a senior marketing analyst. Additionally, a senior web analyst has an average salary of $96,816, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior web analyst include digital marketing, google analytics and A/B. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Web Analyst | Senior Marketing Analyst | |
| Yearly salary | $96,816 | $83,321 |
| Hourly rate | $46.55 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 51,963 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior web analyst works hand-in-hand with planning and digital teams to analyze and provide insights across digital advertising campaigns and traffic acquisition. These professionals give recommendations depending on web analytics and digital insight. They use data visualization techniques to lead and outline business benefits and present findings in client meetings for excellent implementation. Moreover, senior web analysts partner with Business management team members to analyze and provide insights that enhance media strategies. Also, these professionals oversee digital analytics developments.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior web analysts and senior marketing analysts have different pay scales, as shown below.
| Senior Web Analyst | Senior Marketing Analyst | |
| Average salary | $96,816 | $83,321 |
| Salary range | Between $73,000 And $126,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Adobe | Credit Karma |
| Best paying industry | Media | Finance |
There are a few differences between a senior web analyst and a senior marketing analyst in terms of educational background:
| Senior Web Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior web analysts' and senior marketing analysts' demographics:
| Senior Web Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |