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The differences between senior web analysts and web content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior web analyst, becoming a web content manager takes usually requires 8-10 years. Additionally, a senior web analyst has an average salary of $96,816, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a senior web analyst include digital marketing, google analytics and A/B. The most important skills for a web content manager are web content, content management system, and wordpress.
| Senior Web Analyst | Web Content Manager | |
| Yearly salary | $96,816 | $74,186 |
| Hourly rate | $46.55 | $35.67 |
| Growth rate | 19% | 10% |
| Number of jobs | 51,963 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 74% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior web analyst works hand-in-hand with planning and digital teams to analyze and provide insights across digital advertising campaigns and traffic acquisition. These professionals give recommendations depending on web analytics and digital insight. They use data visualization techniques to lead and outline business benefits and present findings in client meetings for excellent implementation. Moreover, senior web analysts partner with Business management team members to analyze and provide insights that enhance media strategies. Also, these professionals oversee digital analytics developments.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Senior web analysts and web content managers have different pay scales, as shown below.
| Senior Web Analyst | Web Content Manager | |
| Average salary | $96,816 | $74,186 |
| Salary range | Between $73,000 And $126,000 | Between $49,000 And $110,000 |
| Highest paying City | Seattle, WA | San Mateo, CA |
| Highest paying state | Washington | California |
| Best paying company | Adobe | Gap Inc. |
| Best paying industry | Media | Technology |
There are a few differences between a senior web analyst and a web content manager in terms of educational background:
| Senior Web Analyst | Web Content Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 74% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior web analysts' and web content managers' demographics:
| Senior Web Analyst | Web Content Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |