Post job

How to find a job with Google Analytics skills

How is Google Analytics used?

Zippia reviewed thousands of resumes to understand how google analytics is used in different jobs. Explore the list of common job responsibilities related to google analytics below:

  • Analyzed and reported on advertising success through Google Analytics, SugarCRM and other software tools.
  • Provide analysis for campaigns from Google Analytics.
  • Experience with Google Analytics and involved with implementation to ethanallen.com.
  • Worked with Microsoft Excel creating cost spreadsheets for media buying, billing sheets, and tracking online ads using Google Analytics.
  • Managed Google Analytics to increase performance and engagement levels !on all digital marketing platforms.
  • Updated and monitored advertising campaigns using Google AdWords, Google Analytics and Microsoft Excel.

Are Google Analytics skills in demand?

Yes, google analytics skills are in demand today. Currently, 4,352 job openings list google analytics skills as a requirement. The job descriptions that most frequently include google analytics skills are advertising specialist, web analyst, and senior web analyst.

How hard is it to learn Google Analytics?

Based on the average complexity level of the jobs that use google analytics the most: advertising specialist, web analyst, and senior web analyst. The complexity level of these jobs is intermediate.

On this page

What jobs can you get with Google Analytics skills?

You can get a job as a advertising specialist, web analyst, and senior web analyst with google analytics skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with google analytics skills.

Advertising Specialist

Job description:

The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.

  • Digital Marketing
  • Google Analytics
  • Google Adwords
  • Facebook
  • SEO
  • Marketing Campaigns

Web Analyst

Job description:

A web analyst is responsible for monitoring and maintaining the efficiency and development of web servers and their contents. Web analysts manage web traffic and upgrade the infrastructure to support channel tracking and business operations. They coordinate with the marketing and sales team to improve promotional campaigns and drive views for social media platforms. A web analyst also works closely with the technical team to resolve web issues and configure updates to ensure stability and smooth navigation of servers.

  • Google Analytics
  • Website Performance
  • Digital Marketing
  • Web Analytics
  • Adobe Analytics
  • A/B

Senior Web Analyst

Job description:

A senior web analyst works hand-in-hand with planning and digital teams to analyze and provide insights across digital advertising campaigns and traffic acquisition. These professionals give recommendations depending on web analytics and digital insight. They use data visualization techniques to lead and outline business benefits and present findings in client meetings for excellent implementation. Moreover, senior web analysts partner with Business management team members to analyze and provide insights that enhance media strategies. Also, these professionals oversee digital analytics developments.

  • Digital Marketing
  • Google Analytics
  • A/B
  • Web Analytics
  • B Testing
  • Visualization

E-Commerce Product Manager

Job description:

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

  • Digital Marketing
  • Google Analytics
  • Project Management
  • Customer Service
  • B Testing
  • A/B

SEM Specialist

Job description:

An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.

  • Digital Marketing
  • Paid Search
  • Google Analytics
  • Keyword Research
  • Search Engine Marketing
  • Google Adwords

Search Strategist

Job description:

A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.

  • Digital Marketing
  • Google Analytics
  • Paid Search
  • Keyword Research
  • User Experience
  • Marketing Campaigns

Digital Analyst

Job description:

A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.

  • Digital Marketing
  • Google Analytics
  • Tableau
  • Visualization
  • SQL
  • A/B

E-Commerce Analyst

Job description:

An E-Commerce Analyst is responsible for evaluating the company's retail performance in various online market platforms. E-Commerce Analysts coordinate with the sales team in developing efficient marketing and promotional campaigns based on sales performance and data analytics. They also analyze web traffic, search engine ranking, and branding features. They evaluate the current market trends to identify business opportunities that would generate more resources for the business, drive potential clients, and increase its profitability.

  • Digital Marketing
  • Google Analytics
  • ECommerce
  • Data Analysis
  • B Testing
  • KPIs

Digital Specialist

Job description:

A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.

  • Digital Marketing
  • Google Analytics
  • Customer Service
  • Media Sales
  • SEM
  • Social Media Marketing

Online Marketing Coordinator

Job description:

An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.

  • Google Adwords
  • Marketing Campaigns
  • Google Analytics
  • E-Mail Campaigns
  • Facebook
  • Email Marketing

Search Marketing Analyst

Job description:

A search marketing analyst is responsible for managing the company's online presence by developing marketing techniques and strategizing in creating engaging content to increase web traffic and improve search quality. Search marketing analysts analyze the current market trends to identify web designs and approaches to meet public demands and interests, incorporating ideas to boost online visibility. They also assist the marketing team in generating promotional campaigns by actively posting on social media platforms to gain an audience. A search marketing analyst must have excellent communication and organizational skills, especially in handling pages and adjust business plans as needed.

  • Digital Marketing
  • Paid Search
  • Google Analytics
  • WordPress
  • Keyword Research
  • Campaign Performance

Search Engine Marketing Manager

Job description:

A search engine marketing manager is in charge of overseeing the operations and workforce involved in search engine marketing. They mostly devise strategies to reach targets faster, identify new trends and opportunities, set budget and goals, and optimize various tools to catapult a campaign into a success. There are also instances where they must produce progress reports, liaise with clients, and perform optimization. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.

  • Digital Marketing
  • Google Analytics
  • Paid Search
  • Keyword Research
  • Search Engine Marketing
  • Search Engine Optimization

Online Marketing Internship

  • Digital Marketing
  • Facebook
  • Google Analytics
  • Search Engine Optimization
  • Twitter
  • Email Campaigns

Senior Marketing Coordinator

Job description:

Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.

  • PowerPoint
  • Google Analytics
  • SEO
  • Graphic Design
  • Digital Marketing
  • Business Development

Affiliate Marketing Manager

Job description:

Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.

  • Digital Marketing
  • Affiliate Marketing
  • Marketing Campaigns
  • Google Analytics
  • Affiliate Program
  • Email Marketing

Digital Marketing Analyst

Job description:

A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.

  • Digital Marketing
  • Google Analytics
  • Marketing Campaigns
  • KPIs
  • B Testing
  • A/B

Search Marketing Manager

Job description:

A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

  • Paid Search
  • Digital Marketing
  • Google Analytics
  • Google Adwords
  • SEM
  • Search Campaigns

E-Commerce Director

Job description:

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

  • Digital Marketing
  • Google Analytics
  • User Experience
  • ROI
  • Project Management
  • Conversion Rates

Media Analyst

Job description:

The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.

  • Digital Marketing
  • Google Analytics
  • Media Management
  • Social Media Management
  • Tableau
  • Visualization

Web Specialist

Job description:

Web specialists are experts who have in-depth knowledge of creating, designing, and maintaining websites for organizations or individuals. These specialists offer a wide range of services related to website management, such as designing, site maintenance, installing website updates, and fixing bugs. They must use the content management software to be able to communicate the brand of the organization effectively. Web specialists must also possess knowledge in graphic design and computer programming while communicating their ideas to their clients in simple terms.

  • Digital Marketing
  • WordPress
  • Google Analytics
  • JavaScript
  • Html Css
  • A/B

How much can you earn with Google Analytics skills?

You can earn up to $50,237 a year with google analytics skills if you become a advertising specialist, the highest-paying job that requires google analytics skills. Web analysts can earn the second-highest salary among jobs that use Python, $78,546 a year.

Job titleAverage salaryHourly rate
Advertising Specialist$50,237$24
Web Analyst$78,546$38
Senior Web Analyst$96,816$47
E-Commerce Product Manager$66,418$32
SEM Specialist$61,808$30

Companies using Google Analytics in 2025

The top companies that look for employees with google analytics skills are U.S. Department of the Treasury, Guidehouse, and Nelnet. In the millions of job postings we reviewed, these companies mention google analytics skills most frequently.

Departments using Google Analytics

DepartmentAverage salary
Marketing$77,041

20 courses for Google Analytics skills

Advertising disclosure

1. Google Data Analytics

coursera

Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 483,000 open jobs in data analytics with a median entry-level salary of $92,000.¹\n\nData analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making.\n\nOver 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months.\n\nUpon completion, you can directly apply for jobs with Google and over 150 U.S. employers, including Deloitte, Target, Verizon, and of course, Google.\n\n75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²\n\n¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 - Dec. 31, 2022)\n\n²Based on program graduate survey, United States 2022...

2. Google Data Analytics

coursera

Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 483,000 open jobs in data analytics with a median entry-level salary of $92,000.¹\n\nData analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making.\n\nOver 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months.\n\nUpon completion, you can directly apply for jobs with Google and over 150 U.S. employers, including Deloitte, Target, Verizon, and of course, Google.\n\n75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²\n\n¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 - Dec. 31, 2022)\n\n²Based on program graduate survey, United States 2022...

3. Google Analytics for Beginners - Master Google Analytics

udemy
4.5
(12,974)

Quickly master Google Analytics with this hands-on, scenario-driven course, and start improving the performance of your websites today! Check out These Top Rated ReviewsThis course gave me the information our company has needed for ages. No more big bucks to outsource this. - Sue FreyvogelAmazing and usable content!.. Chock full of insights and helpful ideas. I learned so much. - Jolie HassonLaser-focused exactly on the essentials I needed to hit the ground running with Google Analytics, highly recommended. - Adolfo ForondaGo from Beginner to AdvancedBy the end of this Google Analytics course, you will be using Google analytics as a powerful tool to monitor the health of your business and identify growth opportunities. You'll go from beginner to advanced and your instructor will take you through each step on screen: Create a Google Analytics AccountInstall Tracking CodeLoad Demo Data from a Real Online StoreAdd Filters to Remove Internal TrafficAnalyze Real-Time ReportsAnalyze Audience ReportsAnalyze Acquisition ReportsAnalyze Behaviour ReportsDeep Dive Into Data with Dimensions & SegmentsTrack Marketing Campaigns with Campaign TaggingAdd Colleagues to Google AnalyticsConfigure Goal TrackingRemove Spam TrafficSet Up Custom AlertsMaster new features like Analytics IntelligenceThis Course Also Comes With... Lifetime Access to All Future UpdatesFast & Friendly Support in the Q & A sectionUdemy Certificate of Completion Ready for DownloadA 30-Day No Questions Asked Money Back Guarantee! This Offer Won't Last ForeverEnroll today to claim your limited-time discount and learn how to grow your business and career with Google Analytics!...

4. Google Analytics Advanced Training - Master Google Analytics

udemy
4.7
(172)

Google Analytics has a lot to offer than what's available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level. What You will learnConnect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo accountMetrics and DimensionsCreating GoalsCampaign TrackingSegmentationAttributionsSecondary DimensionsOverview of Google Tag Manager and how to use it for some advanced trackingTrack Events in Google Analytics (non-page view actions)  - Learn example of YouTube video tracking with Google Tag ManagerCross-Device user trackingCustom DimensionsImport offline data such as CRM data into Google AnalyticsCalculated MetricsCustom Metrics Sub-Domain Tracking - Using Universal Analytics and Google Tag ManagerCross-Domain Tracking - Using Universal Analytics and Google Tag Manager. Content GroupingAlerts and AnnotationsThis course assumes that you have a basic understanding of Google Analytics and are familiar with the interface and standard reports. This course also has a crash course in Google Tag Manager as a lot of cool functionality is easily enabled with Google Tag Manager. I have worked with Google Analytics since it's the first version and taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content. This course applies to everybody from individuals running their blogs to people working in corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors. Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association. I have engineering degrees and an MBA...

5. Google Advanced Data Analytics

coursera

Get professional training designed by Google and take the next step in your career with advanced data analytics skills. There are over 144,000 open jobs in advanced data analytics and the median salary for entry-level roles is $118,000.¹\n\nAdvanced data professionals are responsible for collecting, analyzing, and interpreting extremely large amounts of data. These jobs require manipulating large data sets and using advanced analytics including machine learning, predictive modeling, and experimental design.\n\nThis certificate builds on your data analytics skills and experience to take your career to the next level. It's designed for graduates of the Google Data Analytics Certificate or people with equivalent data analytics experience. Expand your knowledge with practical, hands-on projects, featuring Jupyter Notebook, Python, and Tableau.\n\nAfter seven courses, you’ll be prepared for jobs like senior data analyst, junior data scientist, data science analyst, and more. At under 10 hours a week, the certificate program can be completed in less than six months. Upon completion, you can apply for jobs with Google and over 150 U.S. employers, including Deloitte, Target, and Verizon.\n\n75% of certificate graduates report a positive career outcome (e.g., new job, promo or raise) within six months of completion2\n\n¹Lightcast™ US Job Postings (Last 12 Months: 1/1/2022 – 12/31/2022)\n\n2Based on program graduate survey, United States 2022...

6. Google Advanced Data Analytics

coursera

Get professional training designed by Google and take the next step in your career with advanced data analytics skills. There are over 144,000 open jobs in advanced data analytics and the median salary for entry-level roles is $118,000.¹\n\nAdvanced data professionals are responsible for collecting, analyzing, and interpreting extremely large amounts of data. These jobs require manipulating large data sets and using advanced analytics including machine learning, predictive modeling, and experimental design.\n\nThis certificate builds on your data analytics skills and experience to take your career to the next level. It's designed for graduates of the Google Data Analytics Certificate or people with equivalent data analytics experience. Expand your knowledge with practical, hands-on projects, featuring Jupyter Notebook, Python, and Tableau.\n\nAfter seven courses, you’ll be prepared for jobs like senior data analyst, junior data scientist, data science analyst, and more. At under 10 hours a week, the certificate program can be completed in less than six months. Upon completion, you can apply for jobs with Google and over 150 U.S. employers, including Deloitte, Target, and Verizon.\n\n75% of certificate graduates report a positive career outcome (e.g., new job, promo or raise) within six months of completion2\n\n¹Lightcast™ US Job Postings (Last 12 Months: 1/1/2022 – 12/31/2022)\n\n2Based on program graduate survey responses, US 2022...

7. Google Analytics Mastery

udemy
3.8
(301)

The only end-to-end course for Google Analytics users of all skill levels. From initial setup and tracking code configuration scenarios to leveraging it's reporting capabilities to generate more revenue, this course is designed to rapidly expand your knowledge through the practical, real-world use of Google Analytics. This course includes 12 hours of comprehensive video content and while a lot of beginner information is included, this course also covers advanced tracking and reporting scenarios to help you get more out of the platform than what initially meets the eye. Everyone asks themselves questions about how their website is performing, but don't always know the best way of accessing the information they're tracking, and that assumes that their current configuration has been implemented correctly. Over 60% of all Google Analytics implementations are incorrectly suited for a business's needs. This course helps you address those key questions and gives you the skills and confidence needed to correctly configure a new Google Analytics instance from scratch for your company or clients. Enroll in this course today to master Google Analytics and become a better marketer...

8. Google Analytics 4 for Beginners - New Google Analytics

udemy
4.5
(2,296)

Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics.  This is the course that will help you correctly understand Google Analytics 4 reports. Start using the latest version of Google Analytics with confidence.  You will learn1. What is Google Analytics 4Data collection modelHow to upgrade from current Google Analytics, if you are using oneHow to set up Google AnalyticsGoogle Analytics reportsConducting AnalysisIf you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course. I have worked with Google Analytics since its first version and taught classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content. This course applies to everybody from individuals running their blogs to people working in corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors. Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association. I have engineering degrees and an MBA...

9. Fundamentals of Google Analytics

skillshare

Learn how to get the most out of your website data with Google Analytics expert Jeff Sauer in this new straightforward class. From understanding user demographics to creating the perfect dashboard every lesson is packed with actionable tips and tricks to help you articulate your goals increase conversions and use your website to improve your business. Key lessons include: Setting custom goals based on visitor behavior...

10. Custom Reports in Google Analytics

coursera

In this project, you will create three custom reports in Google Analytics, using three different methods. You will understand the building blocks of a custom report. You will determine what data is needed for a custom report. And, you will create the custom report to best meet your analysis and monitoring needs. You will also discover the Google Gallery where you can find various types of custom reports, and import the ones that best meet your needs. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions...

11. Google Analytics Mastery Bootcamp

udemy
4.2
(58)

Now You Can Learn The Secrets of the World's Most Successful Online Marketers! If you can't measure it, you can't manage it! ~ Peter DruckerTrack, measure, and improve that which is working in your business, and the bottlenecks minimizing success. Understanding where to look, what to look for, and what to do with what you see will change everything you do in your business... Best part: You can check everything out for FREE if you choose! If you're looking for an "insider shortcut guide to creating success online that will supercharge your business, your wealth, and give you your life back, then you've gotta read every word on this page. Because what you're about to learn will bring you whatever you desire in life.… Buckets of money…… the awe and respect of people who now doubt you…… time to spend with your family and friends…… a new life without financial worry or indecision. You can get it with …Google Analytics Mastery eCourse!... and the reason why... To be successful in business and in life you must have laser focus, and consistent action towards what's working. The secret is to know what's working, and not be distracted one bit by all the blinking new channels, tools, and sites that beg for your attention. Most people in business can get some traffic to their website, typically spend some time on Facebook or Twitter or any of the many social media sites available to them, and may do some basic search engine optimization. But when it comes to being "successful online, most don't have the time or direction to know where and what to focus on. So we try to do it all - "jack of all trades, master of noneLook. Everyone has access to Facebook, Google, Twitter, LinkedIn, blah blah blah. The fact is your customers are really there too. They're searching on Google, they're hanging out on Facebook. So why then do most businesses just spin their wheels and flounder around in search of success?Think of it this way - anyone can own a set of golf clubs. Typically there's an assortment of 10 or more clubs in the bag - and you can whack the little dimpled thing with any one of those clubs. But to play golf well…to be a master of the game and make the ball go exactly where you want it to go…then you need to know what clubs to use and when. You need to know when the #7 club will put you within inches of your goal where #8 or 9 will leave you in the rough, lost in the sea of all the other golfers.… you need the inside secrets you will not discover casually on your own. It's the same with analysis. The advanced, mega powerful secrets do not appear to you magically, just because now you're in the position of having to sell something. You need a guide. Google Analytics Mastery is that guide. It guides you by the hand and leads you through the hell of understanding Google Analytics…… past the explosion of reports staring back at you on your screen…… past the smoking wreckage of failed business and ruined dreams……and directly to action based steps that will produce ethical wealth and heavenly happiness that will bring you to tears. This is the "insider course we wish was around when we were starting out online.  Learning even one or two of these secrets would have short-cut our own success by… oh… five… maybe ten years.  Probably more. Included in this best-selling eCourse Now Available On Udemy are secrets most businesses never discover… such as: How to quickly and properly set-up Google Analytics to reap the rewards of accurate dataThe magic of tracking goals - and why you can't afford not to have this functioningHow to make advertising dollars go further with connecting cost per click results to your web analyticsVery simple strategy to know where to focus on search engine optimization - what key phrases are worthwhile and which ones are a waste of your timeWhy your current data might be wrong, and a quick simple fix to solve itHow to navigate this endless realm of reports and crush the overwhelm - (Looking right over our shoulder we guide you on our screen)How to analyze in lightning speed by looking only at the data you need to seeWhy potential customers immediately bolt for the exit on your web site - and you didn't even realize you had a problem! How to look at the information visually if you're not a numbers person - or just hate the endless numbersThe insanely effective secret of marketers and what they're looking atHow to explode your offline marketing results through measuring strategies - yes even newspaper advertising can be trackedWhat is really driving sales or leads to your business, and whats just wasting your timeHow to spy on your prospects and see whats working with them on your siteHow some marketing affects other marketing and whether it turns to moneyHow to discover why your web sites failing within minutes of scanning the dataHow to measure a social media strategy immediately - we're talking the second you hit enter on that tweet or Facebook update Why certain pages on your web site are killing your businessWhat content on your web site you shouldn't touch - or risk back-tracking months or even years of progressWhat the search engines really think your business is about and how to fix itAnd… the mystery behind online success, how some marketers seem to do everything right, and how you can apply this priceless observations to your business…and this is just the beginning. Once you have the basics down, taking actionable, measurable steps towards marketing improvement is easy. That's just a small sample of what you'll find in this members only eCourse. There is over 5 hours of video training, watching our screens as we guide you to becoming an analytics master. And give you the roadmap you need to start creating your own ridiculously successful marketing campaigns.  The trainings are on average 10 minutes in length. This is a powerful way to learn… watch the video, then apply the learning to your own business! Progress at your own pace or cram all weekend long and implement everything. Whichever works best for you. In addition, there is over 3 hours of special video case studies for online business management included. This is where the rubber hits the road and we apply all you've learned to real businesses, real data, real lives! Plus (and probably more critical than any other part of the course) in addition to the all that you get in the members area training - you also receive Lifetime Membership to our monthly members only advanced trainings! Every month we continue to guide you by way of live webinars, special reports, or recorded case studies for members only to advance your learning and your results. When you think about it, this really isn't a training course you buy, rather an investment into your businesses foundation - membership that will continue to give back for years to come. In fact the course continues to evolve every month as our members grow from the advanced members only trainings. And because this isn't just what we teach, but what we do - if you get stuck, we're just a comment or email away as our Analytics team monitors the members area conversation. I don't care if you've never looked at a single page of web analytics in your life. Or if you're a veteran just trying to get further ahead with your results. Or if you've tried every shiny object that's come along and failed. None of that matters. The ONLY thing that matters…is your desire to get started. To start measuring ALL YOUR efforts and with laser focus, start taking the right actionable steps that bring in sales and new customers in a flood, fast and furious. This isn't brain surgery. You might be able to figure it all out on your own. Eventually. Or you can take advantage of the 10+ years of bumps, successes and failures figuring out how to maximize our results, and reduce effort. We've certainly made our mistakes trying to figure all this out, where to focus, what was really working, and what was completely a waste of our time. Lost staring at computer screens for hours, days even weeks - not realizing the time spent was all in vain. There is absolutely no sane reason why you should want to waste years of your own life attempting to cover this same ground. This is the course we would have killed to own when we started out...

12. Google Analytics for Beginners

udemy
4.2
(885)

Do you know how to use Google Analytics to identify untapped opportunities for new customers? Do you know where you're most profitable customers come from?No? Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user.  Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online.  This course follows a step-by-step process - using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.  What you will learn:  Who - your customers are including their demographics, interests and what type of devices they use. What - they've looked at on your site and what they purchased (or didn't). When - their first visit was and when they came back. Where  - they are from and what languages they speak. How - they got to your website (social media, referred from another website, or Google search)...

13. Advanced Marketing Analytics with Google Analytics 4

udemy
4.2
(55)

Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices. In this course, we will learn how to leverage GA4 into our marketing & digital marketing strategies. We will learn the following: What is Google Analytics 4?What's new and different about Google Analytics 4?What are the advantages of Google Analytics 4?Should I switch to Google Analytics 4 now?Can I use Google Tag Manager with GA4?How do I set up Google Analytics 4?How to do Attribution Modelling in GA4?How to set up user events in GA4?How to configure  Audience segments in GA4?How to navigate and customize the GA4 interface? How to analyze and interpret the GA4 data? How to use the Life cycle reports?How to build executive summary reports in GA4?How to visualize key metrics and dimensions in GA4?How to create, share, and export reports in GA4?This course on GA4 answers those questions. You'll learn all the essentials needed to get started with Google Analytics 4. GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journeyUses events instead of session-based dataIncludes privacy controls such as cookieless measurement, and behavioral and conversion modelingPredictive capabilities offer guidance without complex modelsDirect integrations to media platforms help drive actions on your website or appOn July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023.  So you need to get started with GA4 integration, the sooner the better...

14. Google BigQuery and SQL with Google Analytics 4

udemy
3.8
(73)

Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4  Those who want to pursue a career in Marketing and Analytics should learn BigQuery. This course is designed specifically for Marketers and Marketing Analytics. If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report. This course will teach youWhat is BigQueryWhat free and paid options you haveHow you can integrate Google Analytics 4 with bigQueryBigQuery + Google Analytics 4 (GA4) data structureWriting SQL to pick the right dataUnnesting BigQuery dataBigQuery + Data Studio overviewThose who want to pursue a career in Marketing and Analytics should learn BigQuery.  Data integration with Google Analytics 4 (GA4), the new version of Google Analytics, and BigQuery make it easy for you to collected and analyze all the individual user-level data. Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association. I have engineering degrees and an MBA...

15. Google Analytics 4 (GA4) Setup with Google Tag Manager

udemy
4
(100)

If you have a basic familiarity with Google Analytics 4, also known as GA4, the latest free version of Google Analytics as well as Google Tag Manager, and want to learn how to set up GA4 tracking then this course is for you. Note: If you don't have a basic understanding of Google Analytics 4 or Google Tag Manager (GTM) then this course is not for you. Take those courses before taking this course. You will learnSetup Google Analytics 4 accountSetup web site page view tracking in Google AnalyticsUnderstand the debug view in GA4Learn various ways to debug/preview your tagsGA4 event tracking using Google Tag ManagerPassing Parameters to Google Analytics 4Learn about recommended eventsThis course will give you the foundation you need to set up GA4 correctly. It won't cover all the scenarios but provide enough information to move forward with confidence. I have worked with Google Analytics since its first version and have taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level of content. This course applies to everybody from individuals running their blogs to people working in corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors. Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association. I have engineering degrees and an MBA...

16. Google Analytics: A Beginner's Guide

udemy
4.1
(256)

I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, too complicated, not sure what to look for or I just don't understand. That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports. In this course, I'm going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how: Customize Google Analytics to work specifically for your business. Dominate the terminology  Evaluate reports based on your questionsSegment, contrast and compareFind easy wins to improve your websiteTrack revenueAssess the value of your content I'll also teach you how to think differently about analytics. I'll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.  In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business...

17. Google Analytics Comprehensive course for certification

udemy
4.2
(91)

In this course you will learn Google Analytics from the basics, and up to the most advanced reports and features Google Analytics provides us. After taking this course, you will master Google Analytics and will be confident with the data you send and present in your reports. After completing this course you will know your audience better, understand your users' behavior, measure your marketing campaigns efforts, customize your Google Analytics property & views to your own needs and so much more...

18. Practical Guide to Google Analytics Mastery

udemy
3.9
(70)

Google Analytics FundamentalsGoogle Analytics reporting can be quite confusing unless you understand fundamentals about how google analytics tracking works, how google analytics account is set up. This is exactly what this course is all about, this course will help you understand key concepts of Google Analytics which will make you a power user who can not only report the numbers but derive actionable insights from the reports. This course covers important concepts on every aspect of Google Analytics- Google Analytics Account Structure- Google Analytics Data Collection- Google Analytics Code Instrumentation- Google Analytics Key Concepts- Google Analytics Reporting InterfaceBeyond this This course will also provide you with Google Analytics productivity tools which will transform you to Google Analytics Power User...

19. Google Data Analytics Capstone: Complete a Case Study

coursera

This course is the eighth course in the Google Data Analytics Certificate. You’ll have the opportunity to complete an optional case study, which will help prepare you for the data analytics job hunt. Case studies are commonly used by employers to assess analytical skills. For your case study, you’ll choose an analytics-based scenario. You’ll then ask questions, prepare, process, analyze, visualize and act on the data from the scenario. You’ll also learn other useful job hunt skills through videos with common interview questions and responses, helpful materials to build a portfolio online, and more. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources. Learners who complete this certificate program will be equipped to apply for introductory-level jobs as data analysts. No previous experience is necessary. By the end of this course, you will: - Learn the benefits and uses of case studies and portfolios in the job search. - Explore real world job interview scenarios and common interview questions. - Discover how case studies can be a part of the job interview process. - Examine and consider different case study scenarios. - Have the chance to complete your own case study for your portfolio...

20. Set up Google Analytics for a single page website

coursera

In this 1-hour long project-based course, you will learn how to set up Google Analytics for web sites and particularly for single-page web applications/websites. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions...