St John Ambulance CEO and leadership

Michelle Fyfe is a Chief Executive Officer at St John WA and is based in Perth, Western Australia, Australia. She has worked as Assistant Commissioner at Western Australia Police Force, Various Positions at Western Australia Police Force, and Non Executive Director at P&N Bank. Michelle studied at Charles Sturt University between 2012 and 2014.

- Experienced people and business leader;- Named 40 Under 40 by Campaign Asia;- 20 years comms and brand experience across APAC - in-house, agency, in the media;- Specialist in the convergence of technology & people; its impact on society, culture & brands;- Creator of integrated marketing programs that deliver measurable results - across internal, corporate, PR, social media, content, influencer, creative & digital;- Broad and deep experience - Enterprise tech: Dell EMC, AWS & Symantec; Consumer: Heineken, VOSS Water, Carlton & United Breweries & Telstra; Govt & NFP: Cancer Institute of NSW, Western Sydney University & the United Nations; - Industry judge for the PRIA Golden Targets, Mumbrella, IT Journo Awards, the Young Cannes Lions, and the Fundraising Institute of Australia Awards;- Guest lecturer and speaker at CommsCon and Mumbrella360;- Author of communications strategy, social media and leadership blog commspro.me - Adept at spotting talent and establishing great teams;- Passionate about working with purposeful brands and curious people in disruptive spaces;- Professional Member of the Fundraising Institute of Australia and the Australian Institute of Company Directors; - National Chair of the St John Brand Committee;- Senior Government Relations Leader.