Post job

Subcontract administrator vs media buyer

The differences between subcontract administrators and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a subcontract administrator and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $65,686 average annual salary of a subcontract administrator.

The top three skills for a subcontract administrator include price analysis, purchase orders and program management. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.

Subcontract administrator vs media buyer overview

Subcontract AdministratorMedia Buyer
Yearly salary$65,686$74,390
Hourly rate$31.58$35.76
Growth rate-6%8%
Number of jobs51,28520,884
Job satisfaction-4
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 87%
Average age4848
Years of experience66

What does a subcontract administrator do?

As a subcontract administrator, you will be responsible for identifying the needs of a company and implement measures and initiatives to fulfill those needs. This role will require you to perform a few tasks, including responding to purchase requisitions, soliciting bids and proposals from new and existing sources, and evaluating terms and awarding the subcontract. You are then expected to monitor the subcontract terms, including plans, progress, and payments. You will also be responsible for negotiating additions, modifications, and deletions of subcontracts.

What does a media buyer do?

Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.

Subcontract administrator vs media buyer salary

Subcontract administrators and media buyers have different pay scales, as shown below.

Subcontract AdministratorMedia Buyer
Average salary$65,686$74,390
Salary rangeBetween $42,000 And $102,000Between $56,000 And $98,000
Highest paying CityWashington, DCBurlington, VT
Highest paying stateCaliforniaVermont
Best paying companyUrban InstituteBloomberg
Best paying industryTechnologyProfessional

Differences between subcontract administrator and media buyer education

There are a few differences between a subcontract administrator and a media buyer in terms of educational background:

Subcontract AdministratorMedia Buyer
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 87%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Subcontract administrator vs media buyer demographics

Here are the differences between subcontract administrators' and media buyers' demographics:

Subcontract AdministratorMedia Buyer
Average age4848
Gender ratioMale, 51.7% Female, 48.3%Male, 30.1% Female, 69.9%
Race ratioBlack or African American, 9.0% Unknown, 4.4% Hispanic or Latino, 12.3% Asian, 7.8% White, 65.7% American Indian and Alaska Native, 0.8%Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between subcontract administrator and media buyer duties and responsibilities

Subcontract administrator example responsibilities.

  • Coordinate requirements and interface with other division personnel to accomplish timely and cost effective procurement of assign commodities.
  • Create moderate to complex RFP solicitations and provide additional proposal support including pricing reviews and source selection support.
  • Administer IDIQ contracts with multiple task orders.
  • Assist with FFP hardware subcontract in support of NSA contracts.
  • Negotiate and coordinate additions, deletions, or modifications of DOD subcontracts.
  • Review and advice on matters of ITAR, FCPA, other Import/Export matters.
  • Show more

Media buyer example responsibilities.

  • Manage both PPC and display buys across a network of clients.
  • Manage day to day performance expectation of SEO, SEM, and outside vendors.
  • Manage the client's Youtube page and report monthly on all social media platforms.
  • Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
  • Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
  • Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
  • Show more

Subcontract administrator vs media buyer skills

Common subcontract administrator skills
  • Price Analysis, 11%
  • Purchase Orders, 8%
  • Program Management, 5%
  • Bid Packages, 5%
  • Non-Disclosure Agreements, 5%
  • DOD, 4%
Common media buyer skills
  • Digital Marketing, 18%
  • Campaign Performance, 9%
  • Media Buying, 8%
  • Facebook, 7%
  • Google Analytics, 6%
  • Media Planning, 5%

Browse business and financial jobs