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University relations director vs communications director

The differences between university relations directors and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a university relations director and a communications director. Additionally, a communications director has an average salary of $107,700, which is higher than the $95,885 average annual salary of a university relations director.

The top three skills for a university relations director include marketing campaigns, project management and investor relations. The most important skills for a communications director are web content, press releases, and customer service.

University relations director vs communications director overview

University Relations DirectorCommunications Director
Yearly salary$95,885$107,700
Hourly rate$46.10$51.78
Growth rate8%8%
Number of jobs23,14327,939
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a university relations director do?

University Relations Directors manage the company's partnership with schools. They are employed by companies with businesses that cater to universities, colleges, or other related academic institutions. They handle the group that works as account managers or act as account managers themselves. They are in charge of setting their department's targets. They also create strategies to meet their goals. University Relations Directors should have a wide network. They should know how to create professional relationships with clients, maintain clients, and ensure customer loyalty. University Relations Directors should be familiar with the current trends in the academe and their business field.

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

University relations director vs communications director salary

University relations directors and communications directors have different pay scales, as shown below.

University Relations DirectorCommunications Director
Average salary$95,885$107,700
Salary rangeBetween $56,000 And $163,000Between $61,000 And $188,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaNevada
Best paying companyNikeMcKinsey & Company Inc
Best paying industry-Health Care

Differences between university relations director and communications director education

There are a few differences between a university relations director and a communications director in terms of educational background:

University Relations DirectorCommunications Director
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaStanford University

University relations director vs communications director demographics

Here are the differences between university relations directors' and communications directors' demographics:

University Relations DirectorCommunications Director
Average age4242
Gender ratioMale, 51.7% Female, 48.3%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between university relations director and communications director duties and responsibilities

University relations director example responsibilities.

  • Draft all shareholder communications and 1993 annual report/Form 10-K; manage registrar/transfer agent activities and relationship with NASDAQ.
  • Experience in managing stock splits, odd-lot buybacks, proxy fights, annual meetings, litigation settlements and securities offerings.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Initiate and execute successful programs to encourage alumni attendance, involvement and donations.
  • Maintain CRM database used for benefactor tracking, financial reporting and marketing-driven fundraising efforts.
  • Establish automation and integration with CRM databases that enable accurate audience segmentation and time responses.
  • Show more

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

University relations director vs communications director skills

Common university relations director skills
  • Marketing Campaigns, 25%
  • Project Management, 22%
  • Investor Relations, 7%
  • Investment Community, 4%
  • Website Content, 3%
  • Professional Development, 3%
Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%

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