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University relations director vs director of public affairs

The differences between university relations directors and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a university relations director and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $95,885 average annual salary of a university relations director.

The top three skills for a university relations director include marketing campaigns, project management and investor relations. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.

University relations director vs director of public affairs overview

University Relations DirectorDirector Of Public Affairs
Yearly salary$95,885$114,639
Hourly rate$46.10$55.11
Growth rate8%8%
Number of jobs23,14326,290
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a university relations director do?

University Relations Directors manage the company's partnership with schools. They are employed by companies with businesses that cater to universities, colleges, or other related academic institutions. They handle the group that works as account managers or act as account managers themselves. They are in charge of setting their department's targets. They also create strategies to meet their goals. University Relations Directors should have a wide network. They should know how to create professional relationships with clients, maintain clients, and ensure customer loyalty. University Relations Directors should be familiar with the current trends in the academe and their business field.

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

University relations director vs director of public affairs salary

University relations directors and directors of public affairs have different pay scales, as shown below.

University Relations DirectorDirector Of Public Affairs
Average salary$95,885$114,639
Salary rangeBetween $56,000 And $163,000Between $70,000 And $187,000
Highest paying CitySan Francisco, CALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyNikeKaiser Permanente
Best paying industry-Pharmaceutical

Differences between university relations director and director of public affairs education

There are a few differences between a university relations director and a director of public affairs in terms of educational background:

University Relations DirectorDirector Of Public Affairs
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 71%
Most common majorBusinessPolitical Science
Most common collegeUniversity of PennsylvaniaStanford University

University relations director vs director of public affairs demographics

Here are the differences between university relations directors' and directors of public affairs' demographics:

University Relations DirectorDirector Of Public Affairs
Average age4242
Gender ratioMale, 51.7% Female, 48.3%Male, 57.6% Female, 42.4%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between university relations director and director of public affairs duties and responsibilities

University relations director example responsibilities.

  • Draft all shareholder communications and 1993 annual report/Form 10-K; manage registrar/transfer agent activities and relationship with NASDAQ.
  • Experience in managing stock splits, odd-lot buybacks, proxy fights, annual meetings, litigation settlements and securities offerings.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Initiate and execute successful programs to encourage alumni attendance, involvement and donations.
  • Maintain CRM database used for benefactor tracking, financial reporting and marketing-driven fundraising efforts.
  • Establish automation and integration with CRM databases that enable accurate audience segmentation and time responses.
  • Show more

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

University relations director vs director of public affairs skills

Common university relations director skills
  • Marketing Campaigns, 25%
  • Project Management, 22%
  • Investor Relations, 7%
  • Investment Community, 4%
  • Website Content, 3%
  • Professional Development, 3%
Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%

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