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University relations director vs manager of corporate communications

The differences between university relations directors and managers of corporate communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a university relations director and a manager of corporate communications. Additionally, a university relations director has an average salary of $95,885, which is higher than the $84,161 average annual salary of a manager of corporate communications.

The top three skills for a university relations director include marketing campaigns, project management and investor relations. The most important skills for a manager of corporate communications are corporate communications, press releases, and project management.

University relations director vs manager of corporate communications overview

University Relations DirectorManager Of Corporate Communications
Yearly salary$95,885$84,161
Hourly rate$46.10$40.46
Growth rate8%8%
Number of jobs23,14334,908
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a university relations director do?

University Relations Directors manage the company's partnership with schools. They are employed by companies with businesses that cater to universities, colleges, or other related academic institutions. They handle the group that works as account managers or act as account managers themselves. They are in charge of setting their department's targets. They also create strategies to meet their goals. University Relations Directors should have a wide network. They should know how to create professional relationships with clients, maintain clients, and ensure customer loyalty. University Relations Directors should be familiar with the current trends in the academe and their business field.

What does a manager of corporate communications do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

University relations director vs manager of corporate communications salary

University relations directors and managers of corporate communications have different pay scales, as shown below.

University Relations DirectorManager Of Corporate Communications
Average salary$95,885$84,161
Salary rangeBetween $56,000 And $163,000Between $57,000 And $122,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyNikeMeta
Best paying industry-Manufacturing

Differences between university relations director and manager of corporate communications education

There are a few differences between a university relations director and a manager of corporate communications in terms of educational background:

University Relations DirectorManager Of Corporate Communications
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

University relations director vs manager of corporate communications demographics

Here are the differences between university relations directors' and managers of corporate communications' demographics:

University Relations DirectorManager Of Corporate Communications
Average age4242
Gender ratioMale, 51.7% Female, 48.3%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between university relations director and manager of corporate communications duties and responsibilities

University relations director example responsibilities.

  • Draft all shareholder communications and 1993 annual report/Form 10-K; manage registrar/transfer agent activities and relationship with NASDAQ.
  • Experience in managing stock splits, odd-lot buybacks, proxy fights, annual meetings, litigation settlements and securities offerings.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Initiate and execute successful programs to encourage alumni attendance, involvement and donations.
  • Maintain CRM database used for benefactor tracking, financial reporting and marketing-driven fundraising efforts.
  • Establish automation and integration with CRM databases that enable accurate audience segmentation and time responses.
  • Show more

Manager of corporate communications example responsibilities.

  • Lead rebranding, development and launch of new corporate website.
  • Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
  • Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
  • Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
  • Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
  • Create Intranet web pages using HTML programming.
  • Show more

University relations director vs manager of corporate communications skills

Common university relations director skills
  • Marketing Campaigns, 25%
  • Project Management, 22%
  • Investor Relations, 7%
  • Investment Community, 4%
  • Website Content, 3%
  • Professional Development, 3%
Common manager of corporate communications skills
  • Corporate Communications, 10%
  • Press Releases, 8%
  • Project Management, 6%
  • External Communications, 6%
  • Strategic Communications, 5%
  • Employee Engagement, 4%

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