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The differences between university relations directors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a university relations director and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $95,885 average annual salary of a university relations director.
The top three skills for a university relations director include marketing campaigns, project management and investor relations. The most important skills for a media director are digital marketing, video production, and media planning.
| University Relations Director | Media Director | |
| Yearly salary | $95,885 | $112,564 |
| Hourly rate | $46.10 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 23,143 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
University Relations Directors manage the company's partnership with schools. They are employed by companies with businesses that cater to universities, colleges, or other related academic institutions. They handle the group that works as account managers or act as account managers themselves. They are in charge of setting their department's targets. They also create strategies to meet their goals. University Relations Directors should have a wide network. They should know how to create professional relationships with clients, maintain clients, and ensure customer loyalty. University Relations Directors should be familiar with the current trends in the academe and their business field.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
University relations directors and media directors have different pay scales, as shown below.
| University Relations Director | Media Director | |
| Average salary | $95,885 | $112,564 |
| Salary range | Between $56,000 And $163,000 | Between $73,000 And $172,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Nike | |
| Best paying industry | - | Professional |
There are a few differences between a university relations director and a media director in terms of educational background:
| University Relations Director | Media Director | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between university relations directors' and media directors' demographics:
| University Relations Director | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |