University relations director vs public relations director

The differences between university relations directors and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a university relations director and a public relations director. Additionally, a university relations director has an average salary of $95,885, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a university relations director include marketing campaigns, project management and investor relations. The most important skills for a public relations director are press releases, web content, and pr campaigns.

University relations director vs public relations director overview

	University Relations Director	Public Relations Director
Yearly salary	$95,885	$94,692
Hourly rate	$46.10	$45.52
Growth rate	8%	8%
Number of jobs	23,143	31,693
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 81%
Average age	42	42
Years of experience	4	4

What does a university relations director do?

University Relations Directors manage the company's partnership with schools. They are employed by companies with businesses that cater to universities, colleges, or other related academic institutions. They handle the group that works as account managers or act as account managers themselves. They are in charge of setting their department's targets. They also create strategies to meet their goals. University Relations Directors should have a wide network. They should know how to create professional relationships with clients, maintain clients, and ensure customer loyalty. University Relations Directors should be familiar with the current trends in the academe and their business field.

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

University relations director vs public relations director salary

University relations directors and public relations directors have different pay scales, as shown below.

	University Relations Director	Public Relations Director
Average salary	$95,885	$94,692
Salary range	Between $56,000 And $163,000	Between $59,000 And $150,000
Highest paying City	San Francisco, CA	Napa, CA
Highest paying state	Nevada	Nevada
Best paying company	Nike	Exelixis
Best paying industry	-	Internet

Differences between university relations director and public relations director education

There are a few differences between a university relations director and a public relations director in terms of educational background:

	University Relations Director	Public Relations Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 81%
Most common major	Business	Communication
Most common college	University of Pennsylvania	Stanford University

University relations director vs public relations director demographics

Here are the differences between university relations directors' and public relations directors' demographics:

	University Relations Director	Public Relations Director
Average age	42	42
Gender ratio	Male, 51.7% Female, 48.3%	Male, 35.9% Female, 64.1%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between university relations director and public relations director duties and responsibilities

University relations director example responsibilities.

Draft all shareholder communications and 1993 annual report/Form 10-K; manage registrar/transfer agent activities and relationship with NASDAQ.
Experience in managing stock splits, odd-lot buybacks, proxy fights, annual meetings, litigation settlements and securities offerings.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Initiate and execute successful programs to encourage alumni attendance, involvement and donations.
Maintain CRM database used for benefactor tracking, financial reporting and marketing-driven fundraising efforts.
Establish automation and integration with CRM databases that enable accurate audience segmentation and time responses.

Public relations director example responsibilities.

Manage internal agency public relations, blog content and twitter account.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Assist in development-relate alumni campaigns and event planning.
Keep running list and archive information regarding NCAA commitments.
Compile statistics and update game notes, player biographies, player and team statistics.

University relations director vs public relations director skills

Common university relations director skills

Marketing Campaigns, 25%
Project Management, 22%
Investor Relations, 7%
Investment Community, 4%
Website Content, 3%
Professional Development, 3%

Common public relations director skills

Press Releases, 19%
Web Content, 9%
Pr Campaigns, 5%
Facebook, 4%
Crisis Communications, 4%
Twitter, 3%

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University Relations Director
University Relations Director vs Public Relations Director

Updated January 8, 2025

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