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The differences between university relations directors and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a university relations director and a public relations manager. Additionally, a university relations director has an average salary of $95,885, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a university relations director include marketing campaigns, project management and investor relations. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| University Relations Director | Public Relations Manager | |
| Yearly salary | $95,885 | $91,426 |
| Hourly rate | $46.10 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 23,143 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
University Relations Directors manage the company's partnership with schools. They are employed by companies with businesses that cater to universities, colleges, or other related academic institutions. They handle the group that works as account managers or act as account managers themselves. They are in charge of setting their department's targets. They also create strategies to meet their goals. University Relations Directors should have a wide network. They should know how to create professional relationships with clients, maintain clients, and ensure customer loyalty. University Relations Directors should be familiar with the current trends in the academe and their business field.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
University relations directors and public relations managers have different pay scales, as shown below.
| University Relations Director | Public Relations Manager | |
| Average salary | $95,885 | $91,426 |
| Salary range | Between $56,000 And $163,000 | Between $64,000 And $128,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | Nike | |
| Best paying industry | - | Technology |
There are a few differences between a university relations director and a public relations manager in terms of educational background:
| University Relations Director | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between university relations directors' and public relations managers' demographics:
| University Relations Director | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |