University relations director vs publication director

The differences between university relations directors and publication directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a university relations director and a publication director. Additionally, a university relations director has an average salary of $95,885, which is higher than the $87,824 average annual salary of a publication director.

The top three skills for a university relations director include marketing campaigns, project management and investor relations. The most important skills for a publication director are website content, press releases, and government agencies.

University relations director vs publication director overview

	University Relations Director	Publication Director
Yearly salary	$95,885	$87,824
Hourly rate	$46.10	$42.22
Growth rate	8%	8%
Number of jobs	23,143	14,660
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	42	42
Years of experience	4	4

What does a university relations director do?

University Relations Directors manage the company's partnership with schools. They are employed by companies with businesses that cater to universities, colleges, or other related academic institutions. They handle the group that works as account managers or act as account managers themselves. They are in charge of setting their department's targets. They also create strategies to meet their goals. University Relations Directors should have a wide network. They should know how to create professional relationships with clients, maintain clients, and ensure customer loyalty. University Relations Directors should be familiar with the current trends in the academe and their business field.

What does a publication director do?

A publication director spearheads and oversees the operations of publishing establishments, ensuring efficiency and smooth workflow. They have the authority to make publication decisions, set goals, establish guidelines and timelines, delegate tasks and resources among teams, and develop strategies to optimize operations. They also monitor the workflow and the performance of the workforce, addressing issues and concerns if any arise. Moreover, a publication director leads and encourages staff to reach goals, all while implementing the company's policies and regulations, developing new ones as needed.

University relations director vs publication director salary

University relations directors and publication directors have different pay scales, as shown below.

	University Relations Director	Publication Director
Average salary	$95,885	$87,824
Salary range	Between $56,000 And $163,000	Between $49,000 And $154,000
Highest paying City	San Francisco, CA	Carson City, NV
Highest paying state	Nevada	Delaware
Best paying company	Nike	Biogen
Best paying industry	-	Media

Differences between university relations director and publication director education

There are a few differences between a university relations director and a publication director in terms of educational background:

	University Relations Director	Publication Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Communication
Most common college	University of Pennsylvania	Massachusetts Institute of Technology

University relations director vs publication director demographics

Here are the differences between university relations directors' and publication directors' demographics:

	University Relations Director	Publication Director
Average age	42	42
Gender ratio	Male, 51.7% Female, 48.3%	Male, 44.8% Female, 55.2%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between university relations director and publication director duties and responsibilities

University relations director example responsibilities.

Draft all shareholder communications and 1993 annual report/Form 10-K; manage registrar/transfer agent activities and relationship with NASDAQ.
Experience in managing stock splits, odd-lot buybacks, proxy fights, annual meetings, litigation settlements and securities offerings.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Initiate and execute successful programs to encourage alumni attendance, involvement and donations.
Maintain CRM database used for benefactor tracking, financial reporting and marketing-driven fundraising efforts.
Establish automation and integration with CRM databases that enable accurate audience segmentation and time responses.

Publication director example responsibilities.

Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
Promote expansion of Medicaid coverage at the federal and state level.
Create & maintain SEAPOWER Facebook page, where all online articles are place, driving page views back to the website.
Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
Draft pleadings and serve subpoenas.
Complete all investigative reports including incident reports, subpoenas, arrest warrants, and witness statements.

University relations director vs publication director skills

Common university relations director skills

Marketing Campaigns, 25%
Project Management, 22%
Investor Relations, 7%
Investment Community, 4%
Website Content, 3%
Professional Development, 3%

Common publication director skills

Website Content, 12%
Press Releases, 11%
Government Agencies, 9%
Public Policy Issues, 6%
Government Relations, 5%
Pr Campaigns, 4%

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University Relations Director
University Relations Director vs Publication Director

Updated January 8, 2025

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