University relations director vs vice president of communication

The differences between university relations directors and vice president of communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a university relations director and a vice president of communication. Additionally, a vice president of communication has an average salary of $156,662, which is higher than the $95,885 average annual salary of a university relations director.

The top three skills for a university relations director include marketing campaigns, project management and investor relations. The most important skills for a vice president of communication are strategic communications, external communications, and press releases.

University relations director vs vice president of communication overview

	University Relations Director	Vice President Of Communication
Yearly salary	$95,885	$156,662
Hourly rate	$46.10	$75.32
Growth rate	8%	8%
Number of jobs	23,143	43,726
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Average age	42	42
Years of experience	4	4

What does a university relations director do?

University Relations Directors manage the company's partnership with schools. They are employed by companies with businesses that cater to universities, colleges, or other related academic institutions. They handle the group that works as account managers or act as account managers themselves. They are in charge of setting their department's targets. They also create strategies to meet their goals. University Relations Directors should have a wide network. They should know how to create professional relationships with clients, maintain clients, and ensure customer loyalty. University Relations Directors should be familiar with the current trends in the academe and their business field.

What does a vice president of communication do?

A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.

University relations director vs vice president of communication salary

University relations directors and vice president of communications have different pay scales, as shown below.

	University Relations Director	Vice President Of Communication
Average salary	$95,885	$156,662
Salary range	Between $56,000 And $163,000	Between $94,000 And $258,000
Highest paying City	San Francisco, CA	Menlo Park, CA
Highest paying state	Nevada	Nevada
Best paying company	Nike	Sumitomo Mitsui Financial Group
Best paying industry	-	Media

Differences between university relations director and vice president of communication education

There are a few differences between a university relations director and a vice president of communication in terms of educational background:

	University Relations Director	Vice President Of Communication
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

University relations director vs vice president of communication demographics

Here are the differences between university relations directors' and vice president of communications' demographics:

	University Relations Director	Vice President Of Communication
Average age	42	42
Gender ratio	Male, 51.7% Female, 48.3%	Male, 44.9% Female, 55.1%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between university relations director and vice president of communication duties and responsibilities

University relations director example responsibilities.

Draft all shareholder communications and 1993 annual report/Form 10-K; manage registrar/transfer agent activities and relationship with NASDAQ.
Experience in managing stock splits, odd-lot buybacks, proxy fights, annual meetings, litigation settlements and securities offerings.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Initiate and execute successful programs to encourage alumni attendance, involvement and donations.
Maintain CRM database used for benefactor tracking, financial reporting and marketing-driven fundraising efforts.
Establish automation and integration with CRM databases that enable accurate audience segmentation and time responses.

Vice president of communication example responsibilities.

Manage department budget to achieve efficient returns on investments (ROI).
Provide detail analysis after each event, including ROI, leads generate and any other findings.
Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
Assist in the recruitment process as well as marketing the fraternity's strengths.
Place executives as speakers at industry conferences, create PowerPoint presentations, attend and provide trade show support.
Used email, Facebook, text messaging, and other online communications systems to inform the chapter and keep them update.

University relations director vs vice president of communication skills

Common university relations director skills

Marketing Campaigns, 25%
Project Management, 22%
Investor Relations, 7%
Investment Community, 4%
Website Content, 3%
Professional Development, 3%

Common vice president of communication skills

Strategic Communications, 8%
External Communications, 7%
Press Releases, 7%
Oversight, 7%
Project Management, 5%
PowerPoint, 4%

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University Relations Director vs Vice President Of Communication

Updated January 8, 2025

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