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Vice president, corporate communications vs director of communications and marketing

The differences between vice presidents, corporate communications and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a vice president, corporate communications, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $83,101 average annual salary of a vice president, corporate communications.

The top three skills for a vice president, corporate communications include crisis communications, press releases and external communications. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Vice president, corporate communications vs director of communications and marketing overview

Vice President, Corporate CommunicationsDirector Of Communications And Marketing
Yearly salary$83,101$87,324
Hourly rate$39.95$41.98
Growth rate8%10%
Number of jobs55,845109,600
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Average age4239
Years of experience410

What does a vice president, corporate communications do?

A vice president of corporate communications is an executive professional who is responsible for developing and executing communications goals and strategies for an organization. This vice president must manage advertising campaigns to improve the organization's brand awareness and ensure that consistent messaging is delivered across all platforms. The vice president must lead cross-functional and divisional teams to develop crisis communications processes to manage company reputation among customers, media, and elected officials. The vice president must also serve as the primary contact for all external communications with media and non-profit organizations.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Vice president, corporate communications vs director of communications and marketing salary

Vice presidents, corporate communications and directors of communications and marketing have different pay scales, as shown below.

Vice President, Corporate CommunicationsDirector Of Communications And Marketing
Average salary$83,101$87,324
Salary rangeBetween $55,000 And $124,000Between $57,000 And $133,000
Highest paying CityRedwood City, CASan Francisco, CA
Highest paying stateNevadaNew York
Best paying companySumitomo Mitsui Financial GroupPaul Hastings
Best paying industryTechnologyProfessional

Differences between vice president, corporate communications and director of communications and marketing education

There are a few differences between a vice president, corporate communications and a director of communications and marketing in terms of educational background:

Vice President, Corporate CommunicationsDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Most common majorJournalismCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Vice president, corporate communications vs director of communications and marketing demographics

Here are the differences between vice presidents, corporate communications' and directors of communications and marketing' demographics:

Vice President, Corporate CommunicationsDirector Of Communications And Marketing
Average age4239
Gender ratioMale, 55.4% Female, 44.6%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between vice president, corporate communications and director of communications and marketing duties and responsibilities

Vice president, corporate communications example responsibilities.

  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Launch an initiative to completely redesign the company's intranet site to improve internal communications and increase colleague engagement.
  • Deliver up-to-date information regarding organizational strategies, initiatives and progress toward goals through creation and maintenance of organizational intranet site.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Create and executing CSR program that aligns with the company's business and employee volunteerism.
  • Lead communication planning, copywriting, editing, and publishing using a variety of media.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Vice president, corporate communications vs director of communications and marketing skills

Common vice president, corporate communications skills
  • Crisis Communications, 9%
  • Press Releases, 8%
  • External Communications, 8%
  • Investor Relations, 4%
  • Issues Management, 4%
  • Executive Communications, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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