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The differences between vice presidents, corporate communications and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president, corporate communications and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $83,101 average annual salary of a vice president, corporate communications.
The top three skills for a vice president, corporate communications include crisis communications, press releases and external communications. The most important skills for a media director are digital marketing, video production, and media planning.
| Vice President, Corporate Communications | Media Director | |
| Yearly salary | $83,101 | $112,564 |
| Hourly rate | $39.95 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,845 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A vice president of corporate communications is an executive professional who is responsible for developing and executing communications goals and strategies for an organization. This vice president must manage advertising campaigns to improve the organization's brand awareness and ensure that consistent messaging is delivered across all platforms. The vice president must lead cross-functional and divisional teams to develop crisis communications processes to manage company reputation among customers, media, and elected officials. The vice president must also serve as the primary contact for all external communications with media and non-profit organizations.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Vice presidents, corporate communications and media directors have different pay scales, as shown below.
| Vice President, Corporate Communications | Media Director | |
| Average salary | $83,101 | $112,564 |
| Salary range | Between $55,000 And $124,000 | Between $73,000 And $172,000 |
| Highest paying City | Redwood City, CA | San Francisco, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Sumitomo Mitsui Financial Group | |
| Best paying industry | Technology | Professional |
There are a few differences between a vice president, corporate communications and a media director in terms of educational background:
| Vice President, Corporate Communications | Media Director | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Journalism | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between vice presidents, corporate communications' and media directors' demographics:
| Vice President, Corporate Communications | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 55.4% Female, 44.6% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |