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Vice president, corporate communications vs vice president of public relations

The differences between vice presidents, corporate communications and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president, corporate communications and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $83,101 average annual salary of a vice president, corporate communications.

The top three skills for a vice president, corporate communications include crisis communications, press releases and external communications. The most important skills for a vice president of public relations are press releases, external communications, and business development.

Vice president, corporate communications vs vice president of public relations overview

Vice President, Corporate CommunicationsVice President Of Public Relations
Yearly salary$83,101$143,172
Hourly rate$39.95$68.83
Growth rate8%8%
Number of jobs55,84555,300
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 84%
Average age4242
Years of experience44

What does a vice president, corporate communications do?

A vice president of corporate communications is an executive professional who is responsible for developing and executing communications goals and strategies for an organization. This vice president must manage advertising campaigns to improve the organization's brand awareness and ensure that consistent messaging is delivered across all platforms. The vice president must lead cross-functional and divisional teams to develop crisis communications processes to manage company reputation among customers, media, and elected officials. The vice president must also serve as the primary contact for all external communications with media and non-profit organizations.

What does a vice president of public relations do?

A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.

Vice president, corporate communications vs vice president of public relations salary

Vice presidents, corporate communications and vice presidents of public relations have different pay scales, as shown below.

Vice President, Corporate CommunicationsVice President Of Public Relations
Average salary$83,101$143,172
Salary rangeBetween $55,000 And $124,000Between $88,000 And $232,000
Highest paying CityRedwood City, CALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companySumitomo Mitsui Financial GroupWe Communications
Best paying industryTechnologyHealth Care

Differences between vice president, corporate communications and vice president of public relations education

There are a few differences between a vice president, corporate communications and a vice president of public relations in terms of educational background:

Vice President, Corporate CommunicationsVice President Of Public Relations
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 84%
Most common majorJournalismCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Vice president, corporate communications vs vice president of public relations demographics

Here are the differences between vice presidents, corporate communications' and vice presidents of public relations' demographics:

Vice President, Corporate CommunicationsVice President Of Public Relations
Average age4242
Gender ratioMale, 55.4% Female, 44.6%Male, 38.3% Female, 61.7%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between vice president, corporate communications and vice president of public relations duties and responsibilities

Vice president, corporate communications example responsibilities.

  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Launch an initiative to completely redesign the company's intranet site to improve internal communications and increase colleague engagement.
  • Deliver up-to-date information regarding organizational strategies, initiatives and progress toward goals through creation and maintenance of organizational intranet site.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Create and executing CSR program that aligns with the company's business and employee volunteerism.
  • Lead communication planning, copywriting, editing, and publishing using a variety of media.
  • Show more

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
  • Show more

Vice president, corporate communications vs vice president of public relations skills

Common vice president, corporate communications skills
  • Crisis Communications, 9%
  • Press Releases, 8%
  • External Communications, 8%
  • Investor Relations, 4%
  • Issues Management, 4%
  • Executive Communications, 4%
Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%

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