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Vice president of communication vs public information officer

The differences between vice president of communications and public information officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of communication and a public information officer. Additionally, a vice president of communication has an average salary of $156,662, which is higher than the $56,725 average annual salary of a public information officer.

The top three skills for a vice president of communication include strategic communications, external communications and press releases. The most important skills for a public information officer are press releases, web content, and community outreach.

Vice president of communication vs public information officer overview

Vice President Of CommunicationPublic Information Officer
Yearly salary$156,662$56,725
Hourly rate$75.32$27.27
Growth rate8%8%
Number of jobs43,726129,237
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a vice president of communication do?

A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.

What does a public information officer do?

The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.

Vice president of communication vs public information officer salary

Vice president of communications and public information officers have different pay scales, as shown below.

Vice President Of CommunicationPublic Information Officer
Average salary$156,662$56,725
Salary rangeBetween $94,000 And $258,000Between $38,000 And $83,000
Highest paying CityMenlo Park, CAFairfield, CA
Highest paying stateNevadaDelaware
Best paying companySumitomo Mitsui Financial GroupCity of Fairfield
Best paying industryMediaProfessional

Differences between vice president of communication and public information officer education

There are a few differences between a vice president of communication and a public information officer in terms of educational background:

Vice President Of CommunicationPublic Information Officer
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Vice president of communication vs public information officer demographics

Here are the differences between vice president of communications' and public information officers' demographics:

Vice President Of CommunicationPublic Information Officer
Average age4242
Gender ratioMale, 44.9% Female, 55.1%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between vice president of communication and public information officer duties and responsibilities

Vice president of communication example responsibilities.

  • Manage department budget to achieve efficient returns on investments (ROI).
  • Provide detail analysis after each event, including ROI, leads generate and any other findings.
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Assist in the recruitment process as well as marketing the fraternity's strengths.
  • Place executives as speakers at industry conferences, create PowerPoint presentations, attend and provide trade show support.
  • Used email, Facebook, text messaging, and other online communications systems to inform the chapter and keep them update.
  • Show more

Public information officer example responsibilities.

  • Manage agency's social media pages (Facebook/Twitter).
  • Manage multiple websites and associate SEO; direct all brand photography to publicize and promote the resort.
  • Serve as college spokesperson managing crisis communications.
  • Lead implementation of a robust membership database to support organization strategy and decision making.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Create and maintain the college's blackboard intranet site.
  • Show more

Vice president of communication vs public information officer skills

Common vice president of communication skills
  • Strategic Communications, 8%
  • External Communications, 7%
  • Press Releases, 7%
  • Oversight, 7%
  • Project Management, 5%
  • PowerPoint, 4%
Common public information officer skills
  • Press Releases, 16%
  • Web Content, 10%
  • Community Outreach, 5%
  • Press Conferences, 4%
  • Graphic Design, 4%
  • Emergency Operations, 4%

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