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Vice president of communication vs public relations director

The differences between vice president of communications and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of communication and a public relations director. Additionally, a vice president of communication has an average salary of $156,662, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a vice president of communication include strategic communications, external communications and press releases. The most important skills for a public relations director are press releases, web content, and pr campaigns.

Vice president of communication vs public relations director overview

Vice President Of CommunicationPublic Relations Director
Yearly salary$156,662$94,692
Hourly rate$75.32$45.52
Growth rate8%8%
Number of jobs43,72631,693
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a vice president of communication do?

A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

Vice president of communication vs public relations director salary

Vice president of communications and public relations directors have different pay scales, as shown below.

Vice President Of CommunicationPublic Relations Director
Average salary$156,662$94,692
Salary rangeBetween $94,000 And $258,000Between $59,000 And $150,000
Highest paying CityMenlo Park, CANapa, CA
Highest paying stateNevadaNevada
Best paying companySumitomo Mitsui Financial GroupExelixis
Best paying industryMediaInternet

Differences between vice president of communication and public relations director education

There are a few differences between a vice president of communication and a public relations director in terms of educational background:

Vice President Of CommunicationPublic Relations Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaStanford University

Vice president of communication vs public relations director demographics

Here are the differences between vice president of communications' and public relations directors' demographics:

Vice President Of CommunicationPublic Relations Director
Average age4242
Gender ratioMale, 44.9% Female, 55.1%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between vice president of communication and public relations director duties and responsibilities

Vice president of communication example responsibilities.

  • Manage department budget to achieve efficient returns on investments (ROI).
  • Provide detail analysis after each event, including ROI, leads generate and any other findings.
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Assist in the recruitment process as well as marketing the fraternity's strengths.
  • Place executives as speakers at industry conferences, create PowerPoint presentations, attend and provide trade show support.
  • Used email, Facebook, text messaging, and other online communications systems to inform the chapter and keep them update.
  • Show more

Public relations director example responsibilities.

  • Manage internal agency public relations, blog content and twitter account.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Assist in development-relate alumni campaigns and event planning.
  • Keep running list and archive information regarding NCAA commitments.
  • Compile statistics and update game notes, player biographies, player and team statistics.
  • Show more

Vice president of communication vs public relations director skills

Common vice president of communication skills
  • Strategic Communications, 8%
  • External Communications, 7%
  • Press Releases, 7%
  • Oversight, 7%
  • Project Management, 5%
  • PowerPoint, 4%
Common public relations director skills
  • Press Releases, 19%
  • Web Content, 9%
  • Pr Campaigns, 5%
  • Facebook, 4%
  • Crisis Communications, 4%
  • Twitter, 3%

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