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Vice president of communication vs public relations manager

The differences between vice president of communications and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of communication and a public relations manager. Additionally, a vice president of communication has an average salary of $156,662, which is higher than the $91,426 average annual salary of a public relations manager.

The top three skills for a vice president of communication include strategic communications, external communications and press releases. The most important skills for a public relations manager are press releases, web content, and pr campaigns.

Vice president of communication vs public relations manager overview

Vice President Of CommunicationPublic Relations Manager
Yearly salary$156,662$91,426
Hourly rate$75.32$43.95
Growth rate8%8%
Number of jobs43,72635,273
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a vice president of communication do?

A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

Vice president of communication vs public relations manager salary

Vice president of communications and public relations managers have different pay scales, as shown below.

Vice President Of CommunicationPublic Relations Manager
Average salary$156,662$91,426
Salary rangeBetween $94,000 And $258,000Between $64,000 And $128,000
Highest paying CityMenlo Park, CALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companySumitomo Mitsui Financial GroupGoogle
Best paying industryMediaTechnology

Differences between vice president of communication and public relations manager education

There are a few differences between a vice president of communication and a public relations manager in terms of educational background:

Vice President Of CommunicationPublic Relations Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Vice president of communication vs public relations manager demographics

Here are the differences between vice president of communications' and public relations managers' demographics:

Vice President Of CommunicationPublic Relations Manager
Average age4242
Gender ratioMale, 44.9% Female, 55.1%Male, 34.5% Female, 65.5%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between vice president of communication and public relations manager duties and responsibilities

Vice president of communication example responsibilities.

  • Manage department budget to achieve efficient returns on investments (ROI).
  • Provide detail analysis after each event, including ROI, leads generate and any other findings.
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Assist in the recruitment process as well as marketing the fraternity's strengths.
  • Place executives as speakers at industry conferences, create PowerPoint presentations, attend and provide trade show support.
  • Used email, Facebook, text messaging, and other online communications systems to inform the chapter and keep them update.
  • Show more

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Vice president of communication vs public relations manager skills

Common vice president of communication skills
  • Strategic Communications, 8%
  • External Communications, 7%
  • Press Releases, 7%
  • Oversight, 7%
  • Project Management, 5%
  • PowerPoint, 4%
Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%

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