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The differences between web content specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content specialist, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $53,467 average annual salary of a web content specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Web Content Specialist | Content Specialist | |
| Yearly salary | $53,467 | $66,018 |
| Hourly rate | $25.71 | $31.74 |
| Growth rate | 13% | 19% |
| Number of jobs | 18,047 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 4 | 6 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Web content specialists and content specialists have different pay scales, as shown below.
| Web Content Specialist | Content Specialist | |
| Average salary | $53,467 | $66,018 |
| Salary range | Between $39,000 And $72,000 | Between $52,000 And $83,000 |
| Highest paying City | Mountain View, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | BRMi | Meta |
| Best paying industry | Technology | Health Care |
There are a few differences between a web content specialist and a content specialist in terms of educational background:
| Web Content Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between web content specialists' and content specialists' demographics:
| Web Content Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |