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The differences between web content specialists and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content specialist, becoming a content writer takes usually requires 1-2 years. Additionally, a content writer has an average salary of $58,918, which is higher than the $53,467 average annual salary of a web content specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Web Content Specialist | Content Writer | |
| Yearly salary | $53,467 | $58,918 |
| Hourly rate | $25.71 | $28.33 |
| Growth rate | 13% | 4% |
| Number of jobs | 18,047 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 4 | 2 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Web content specialists and content writers have different pay scales, as shown below.
| Web Content Specialist | Content Writer | |
| Average salary | $53,467 | $58,918 |
| Salary range | Between $39,000 And $72,000 | Between $40,000 And $84,000 |
| Highest paying City | Mountain View, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | BRMi | Cisco |
| Best paying industry | Technology | Finance |
There are a few differences between a web content specialist and a content writer in terms of educational background:
| Web Content Specialist | Content Writer | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | University of Pennsylvania | Massachusetts Institute of Technology |
Here are the differences between web content specialists' and content writers' demographics:
| Web Content Specialist | Content Writer | |
| Average age | 37 | 42 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 16% |