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The differences between web content specialists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a web content specialist and a social media specialist. Additionally, a web content specialist has an average salary of $53,467, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Web Content Specialist | Social Media Specialist | |
| Yearly salary | $53,467 | $51,584 |
| Hourly rate | $25.71 | $24.80 |
| Growth rate | 13% | 8% |
| Number of jobs | 18,047 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 37 | 42 |
| Years of experience | 4 | 4 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Web content specialists and social media specialists have different pay scales, as shown below.
| Web Content Specialist | Social Media Specialist | |
| Average salary | $53,467 | $51,584 |
| Salary range | Between $39,000 And $72,000 | Between $38,000 And $68,000 |
| Highest paying City | Mountain View, CA | Washington, DC |
| Highest paying state | California | Hawaii |
| Best paying company | BRMi | McKinsey & Company Inc |
| Best paying industry | Technology | Professional |
There are a few differences between a web content specialist and a social media specialist in terms of educational background:
| Web Content Specialist | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between web content specialists' and social media specialists' demographics:
| Web Content Specialist | Social Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 9% | 12% |