Adviser sales vs customer sales associate

The differences between adviser sales and customer sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, an adviser sales has an average salary of $53,659, which is higher than the $37,024 average annual salary of a customer sales associate.

The top three skills for an adviser sales include POS, loss prevention and product knowledge. The most important skills for a customer sales associate are sales floor, customer satisfaction, and customer service.

Adviser sales vs customer sales associate overview

	Adviser Sales	Customer Sales Associate
Yearly salary	$53,659	$37,024
Hourly rate	$25.80	$17.80
Growth rate	-	-4%
Number of jobs	282,777	415,981
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 47%	Bachelor's Degree, 41%
Average age	41	40
Years of experience	-	12

What does an adviser sales do?

Adviser sales are responsible for reaching out to clients through calls and correspondence to promote and sell products or services. With a sales target to reach, they must secure sales by prioritizing customer satisfaction. There are also instances when they have to perform follow-up calls, conduct surveys or polls, process payments or refunds, and even handle complaints, issues, and concerns. Furthermore, it is essential to coordinate with the team and adhere to company policies and regulations.

What does a customer sales associate do?

A customer sales associate specializes in handling and communicating with customers to secure sales in a retail store. Their primary responsibilities revolve around greeting clients, responding to inquiries, providing assistance, and even offering suggestions when necessary. Aside from ensuring customer satisfaction, it is also their responsibility to maintain the cleanliness and order on the sales floor by re-stocking shelves and arranging them to look presentable. Furthermore, a customer sales associate must coordinate with other sales floor members and report to a manager or supervisor.

Adviser sales vs customer sales associate salary

Adviser sales and customer sales associates have different pay scales, as shown below.

	Adviser Sales	Customer Sales Associate
Average salary	$53,659	$37,024
Salary range	Between $30,000 And $95,000	Between $27,000 And $49,000
Highest paying City	San Francisco, CA	Odenton, MD
Highest paying state	California	Maryland
Best paying company	Accenture	Johnson Controls
Best paying industry	Professional	Real Estate

Differences between adviser sales and customer sales associate education

There are a few differences between an adviser sales and a customer sales associate in terms of educational background:

	Adviser Sales	Customer Sales Associate
Most common degree	Bachelor's Degree, 47%	Bachelor's Degree, 41%
Most common major	Business	Business
Most common college	-	-

Adviser sales vs customer sales associate demographics

Here are the differences between adviser sales' and customer sales associates' demographics:

	Adviser Sales	Customer Sales Associate
Average age	41	40
Gender ratio	Male, 47.5% Female, 52.5%	Male, 50.6% Female, 49.4%
Race ratio	Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 23.0% Asian, 6.8% White, 54.4% American Indian and Alaska Native, 0.5%	Black or African American, 11.1% Unknown, 5.5% Hispanic or Latino, 20.5% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%
LGBT Percentage	7%	7%

Differences between adviser sales and customer sales associate duties and responsibilities

Adviser sales example responsibilities.

Greet members at the front desk while upselling products and creating leads.
Provide customer service, initiate layaway plans and checkout non jewelry customers
Train new employees, efficiently operate POS systems, process sales invoices, and progress on multiple projects simultaneously.
Assist customers with style coordination, operate POS transactions, greet customers and help with the opening and closing operations.
Diagnose and resolve user problems with standard and custom application software packages and windows operating systems, tools and utilities.
Research and troubleshoot customer service problems

Customer sales associate example responsibilities.

Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
Process merchandise information through store computer system, POS register system, and complete all require paperwork according to policy.
Used mobile POS systems to streamline the customer experience in order to drive full engagement throughout entire interaction with customer.
Provide above average service to customers by bagging groceries appropriately and assist with carryout and loading merchandise into customer's vehicle.
Recognize opportunities to up-sell and often take the opportunity to do so to create a better Marriott experience and event.

Adviser sales vs customer sales associate skills

Common adviser sales skills

POS, 18%
Loss Prevention, 15%
Product Knowledge, 14%
Customer Service, 11%
Store Management, 8%
Sales Techniques, 7%

Common customer sales associate skills

Sales Floor, 12%
Customer Satisfaction, 9%
Customer Service, 9%
Product Knowledge, 8%
Outbound Calls, 8%
Customer Sales, 8%

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Adviser Sales
Adviser Sales vs Customer Sales Associate

Updated January 8, 2025

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