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The differences between assistant directors, communications and public relations managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an assistant director, communications, becoming a public relations manager takes usually requires 2-4 years. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $54,965 average annual salary of an assistant director, communications.
The top three skills for an assistant director, communications include customer service, property management and professional development. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Assistant Director, Communications | Public Relations Manager | |
| Yearly salary | $54,965 | $91,426 |
| Hourly rate | $26.43 | $43.95 |
| Growth rate | 3% | 8% |
| Number of jobs | 36,340 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Average age | 48 | 42 |
| Years of experience | 6 | 4 |
An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Assistant directors, communications and public relations managers have different pay scales, as shown below.
| Assistant Director, Communications | Public Relations Manager | |
| Average salary | $54,965 | $91,426 |
| Salary range | Between $30,000 And $100,000 | Between $64,000 And $128,000 |
| Highest paying City | Boston, MA | Las Vegas, NV |
| Highest paying state | Connecticut | Nevada |
| Best paying company | Pace University | |
| Best paying industry | Government | Technology |
There are a few differences between an assistant director, communications and a public relations manager in terms of educational background:
| Assistant Director, Communications | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Southern California | Northwestern University |
Here are the differences between assistant directors, communications' and public relations managers' demographics:
| Assistant Director, Communications | Public Relations Manager | |
| Average age | 48 | 42 |
| Gender ratio | Male, 34.1% Female, 65.9% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 8.4% Unknown, 4.1% Hispanic or Latino, 17.2% Asian, 5.2% White, 64.5% American Indian and Alaska Native, 0.6% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |