Code and Theory CEO and leadership

An experienced executive with a background in finance, sales, and operations across multiple industries, Larry Muller began his career at Macy's New York after graduating from Stony Brook University. He spent four years with the company, during which time he participated in its executive training program and rose to the position of assistant buyer. From 1982 to 1989, Larry Muller worked as a sales executive with API/Wren Distributors, selling Sharp electronics and Commodore computers to prominent New York-based retailers. Drawing upon his experience in electronics sales with API/Wren, Larry Muller founded the video game distribution company Alliance Distributors in 1989. The company distributed video games from dozens of publishers, including Nintendo, Microsoft X-Box, Konami, and Sony Playstation; it achieved $1 million in sales revenue in its first year of operation and peaked at $25 million in 1997. In his efforts to drive sales, Mr. Muller founded the Video Game Alliance with other dealers for shared advertising purposes. From 1997 to 2002, Larry Muller expanded upon his executive experience in the technology sector through his role as chief operating officer of Take-Two Interactive Software, Inc. Two years later, he purchased a Dunkin Donuts franchise on Long Island, New York, and over the course of the next decade, purchased an additional 13 stores. He also built 12 stores during this time. In 2014, Larry Muller joined the digital-first creative agency Code and Theory. Responsible for overseeing day-to-day finance and business operations for the international company with multiple offices in the US, UK, and the Philippines, Larry Muller facilitated the acquisitions of Mediacurrent, a top Drupal developer; and Rhythm, a digital marketing agency. He was appointed chief operating officer of the company in August 2018. Outside of his professional endeavors, Mr. Muller’s main hobby is playing basketball through Ultimate Hoops, a competitive recreational league.

Award-winning creative with over 20 years of experience in all forms of brand building, marketing and advertising, including developing new product innovations. A recognized & passionate leader with a successful track record of selling, inspiring, creating high-performing teams and driving results.Deep experience with global development, strategic brand leadership and new business development.Clients have included brands such as IBM, Nikon, Procter & Gamble, Best Buy, Fujifilm, Kimberly-Clark, Bertolli, Johnson & Johnson, LifeScan, Bank of America, Hasbro, Idemia, OneMain Financial, Coca-Cola, Xerox, Coppertone, Kohl's...Won over 90 industry awards, and have been featured in major publications including Ad Age Magazine, Creativity, The New York Times and Taschen Books

Chris has over two decades of expertise developing digital and integrated marketing solutions, having most recently served as Global CMO of Code and Theory. While at Code and Theory, he shepherded a comprehensive repositioning of the agency’s business development approach and positioning, resulting in the acquisition of the largest account in the agency’s history, New York Life. In repositioning Code and Theory, he allowed the agency to break into new categories such as health and wellness, insurance, and tourism, adding Quest Diagnostics, The Rehabilitation Institute of Chicago, Intel, Google, and Brand USA to the agency’s roster.

Prior to Code and Theory, he drove periods of unprecedented growth as the Global CMO of Young & Rubicam, HUGE, and Critical Mass. As HUGE’s first-ever CMO, he took the agency through a period of rapid expansion, winning fifty pitches in a single year, and orchestrating the 2014 partnership between Samsung and Usher, which produced one of the most successful viral videos of all time. As Global CMO of Young & Rubicam, he repositioned the storied Madison Avenue agency and evolved its client base for the future. Chris is a strong strategic thinker, active practitioner, and perennial entrepreneur.

Chris is frequently quoted on CNN and in The New York Times, The Huffington Post, and Advertising Age.

Specialties: New business development, agency marketing, Social media, mobile marketing, grassroots marketing, WOM, public relations, search marketing.

Dave Dicamillo is a Partner, Operations at Code and Theory; Chief Technology Officer at Code and Theory; and Co-founder at Arcade Belts and is based in New, York. He has worked as Marketing and Publicity at Soundscreen Design, Assistant Account Executive at Kirshenbaum Bond Senecal Partners, and Account Supervisor at Deep Focus. Dave studied at University of Colorado Boulder between 2000 and 2005.

Harika Inal is a Chief Financial Officer at Code and Theory and is based in New York City, New York. She has worked as Controller at WM, Accounting Operations Manager at Geller & Company, and Director of Finance at Pace Gallery. Harika studied at University of West Florida between 1999 and 2002, University of West Florida between 2009 and 2010, and Florida State University College of Business between 2004 and 2006.