Post job

Communications department head vs media coordinator

The differences between communications department heads and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications department head and a media coordinator. Additionally, a communications department head has an average salary of $95,503, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a communications department head include communications strategy, external communications and external stakeholders. The most important skills for a media coordinator are facebook, instagram, and twitter.

Communications department head vs media coordinator overview

Communications Department HeadMedia Coordinator
Yearly salary$95,503$47,471
Hourly rate$45.91$22.82
Growth rate8%8%
Number of jobs51,59435,285
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a communications department head do?

A communications department head is in charge of overseeing the internal and external communication operations of a company. They manage the communications department staff, set goals and guidelines, establish budgets and timelines, liaise with key partners, coordinate with different teams to conceptualize and execute plans, and resolve issues promptly. They must also spearhead the development of media and marketing materials, monitoring the workflow and the workforce to ensure efficiency. Moreover, as the communications department head, they must lead and encourage teams to reach goals, all while implementing and promoting the company's policies and regulations.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Communications department head vs media coordinator salary

Communications department heads and media coordinators have different pay scales, as shown below.

Communications Department HeadMedia Coordinator
Average salary$95,503$47,471
Salary rangeBetween $54,000 And $168,000Between $34,000 And $64,000
Highest paying CitySan Francisco, CAUrban Honolulu, HI
Highest paying stateCaliforniaHawaii
Best paying companyCredit Agricole CIBThe Joffrey Ballet
Best paying industry-Manufacturing

Differences between communications department head and media coordinator education

There are a few differences between a communications department head and a media coordinator in terms of educational background:

Communications Department HeadMedia Coordinator
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 82%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Communications department head vs media coordinator demographics

Here are the differences between communications department heads' and media coordinators' demographics:

Communications Department HeadMedia Coordinator
Average age4242
Gender ratioMale, 51.9% Female, 48.1%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications department head and media coordinator duties and responsibilities

Communications department head example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • See it on YouTube . )
  • Compose themed bi-weekly bulletins on Facebook to publicize performances.
  • Develop digital and social media strategy and launch internal and external websites and Facebook page.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Serve as Intranet editor, using SharePoint.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Communications department head vs media coordinator skills

Common communications department head skills
  • Communications Strategy, 17%
  • External Communications, 16%
  • External Stakeholders, 14%
  • Direct Reports, 10%
  • Corporate Communications, 9%
  • Facebook, 5%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

Browse arts, entertainment, sports, and media jobs