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Communications director vs community relations director

The differences between communications directors and community relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications director and a community relations director. Additionally, a communications director has an average salary of $107,700, which is higher than the $96,788 average annual salary of a community relations director.

The top three skills for a communications director include web content, press releases and customer service. The most important skills for a community relations director are community relations, community events, and memory care.

Communications director vs community relations director overview

Communications DirectorCommunity Relations Director
Yearly salary$107,700$96,788
Hourly rate$51.78$46.53
Growth rate8%8%
Number of jobs27,93933,569
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Average age4242
Years of experience44

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Communications director vs community relations director salary

Communications directors and community relations directors have different pay scales, as shown below.

Communications DirectorCommunity Relations Director
Average salary$107,700$96,788
Salary rangeBetween $61,000 And $188,000Between $61,000 And $152,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying stateNevadaNew York
Best paying companyMcKinsey & Company IncZoho
Best paying industryHealth CareManufacturing

Differences between communications director and community relations director education

There are a few differences between a communications director and a community relations director in terms of educational background:

Communications DirectorCommunity Relations Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Communications director vs community relations director demographics

Here are the differences between communications directors' and community relations directors' demographics:

Communications DirectorCommunity Relations Director
Average age4242
Gender ratioMale, 40.2% Female, 59.8%Male, 25.8% Female, 74.2%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between communications director and community relations director duties and responsibilities

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Community relations director example responsibilities.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Show more

Communications director vs community relations director skills

Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%
Common community relations director skills
  • Community Relations, 23%
  • Community Events, 6%
  • Memory Care, 5%
  • Press Releases, 3%
  • Business Development, 3%
  • Sales Process, 3%

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