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Communications director vs director of communications and marketing

The differences between communications directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications director, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a communications director has an average salary of $107,700, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a communications director include web content, press releases and customer service. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Communications director vs director of communications and marketing overview

Communications DirectorDirector Of Communications And Marketing
Yearly salary$107,700$87,324
Hourly rate$51.78$41.98
Growth rate8%10%
Number of jobs27,939109,600
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 80%
Average age4239
Years of experience410

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Communications director vs director of communications and marketing salary

Communications directors and directors of communications and marketing have different pay scales, as shown below.

Communications DirectorDirector Of Communications And Marketing
Average salary$107,700$87,324
Salary rangeBetween $61,000 And $188,000Between $57,000 And $133,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaNew York
Best paying companyMcKinsey & Company IncPaul Hastings
Best paying industryHealth CareProfessional

Differences between communications director and director of communications and marketing education

There are a few differences between a communications director and a director of communications and marketing in terms of educational background:

Communications DirectorDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

Communications director vs director of communications and marketing demographics

Here are the differences between communications directors' and directors of communications and marketing' demographics:

Communications DirectorDirector Of Communications And Marketing
Average age4239
Gender ratioMale, 40.2% Female, 59.8%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between communications director and director of communications and marketing duties and responsibilities

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Communications director vs director of communications and marketing skills

Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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