Communications director vs press secretary

Differences between communications director and press secretary duties and responsibilities

Communications director example responsibilities.

• Assist in managing the Facebook and Instagram pages.
• Develop and manage c-level strategic client relationships to grow revenue base.
• Create and manage corporate website, online demand gen through SEO and SEM.
• Manage editorial content of the organization website, build and upload web pages via HTML.
• Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
• Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
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Press secretary example responsibilities.

• Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
• Serve as a spokesperson on business and economic development matters.
• Facilitate the placement of articles, columns, and editorials in support of key issues.
• Serve as primary agency spokesperson conducting on-camera and radio interviews.
• Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
• Brief senior cabinet officers daily on local news and editorial coverage.
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