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Communications director vs public relations manager

The differences between communications directors and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications director and a public relations manager. Additionally, a communications director has an average salary of $107,700, which is higher than the $91,426 average annual salary of a public relations manager.

The top three skills for a communications director include web content, press releases and customer service. The most important skills for a public relations manager are press releases, web content, and pr campaigns.

Communications director vs public relations manager overview

Communications DirectorPublic Relations Manager
Yearly salary$107,700$91,426
Hourly rate$51.78$43.95
Growth rate8%8%
Number of jobs27,93935,273
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

Communications director vs public relations manager salary

Communications directors and public relations managers have different pay scales, as shown below.

Communications DirectorPublic Relations Manager
Average salary$107,700$91,426
Salary rangeBetween $61,000 And $188,000Between $64,000 And $128,000
Highest paying CitySan Francisco, CALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyMcKinsey & Company IncGoogle
Best paying industryHealth CareTechnology

Differences between communications director and public relations manager education

There are a few differences between a communications director and a public relations manager in terms of educational background:

Communications DirectorPublic Relations Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Communications director vs public relations manager demographics

Here are the differences between communications directors' and public relations managers' demographics:

Communications DirectorPublic Relations Manager
Average age4242
Gender ratioMale, 40.2% Female, 59.8%Male, 34.5% Female, 65.5%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between communications director and public relations manager duties and responsibilities

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Communications director vs public relations manager skills

Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%
Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%

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