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Communications program manager vs marketing communications manager

The differences between communications program managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a communications program manager, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a communications program manager has an average salary of $85,031, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a communications program manager include project management, program management and powerpoint. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Communications program manager vs marketing communications manager overview

Communications Program ManagerMarketing Communications Manager
Yearly salary$85,031$84,146
Hourly rate$40.88$40.45
Growth rate12%10%
Number of jobs106,770106,556
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 80%
Average age4539
Years of experience610

What does a communications program manager do?

Communications program managers develop procedures, programs, and installation plans to accomplish housing privatization tasks and create and send email newsletters and many more electronic updates for online subscribers and chapter supporters. These professionals also keep individual case files, prepare records for grant reports, and monitor community service houses. Besides preparing billing documents, a communications program manager also facilitates communications between different departments for excellent customer support services. They develop and refine operational methodologies, QACC quality standards, and related documents.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Communications program manager vs marketing communications manager salary

Communications program managers and marketing communications managers have different pay scales, as shown below.

Communications Program ManagerMarketing Communications Manager
Average salary$85,031$84,146
Salary rangeBetween $58,000 And $124,000Between $60,000 And $117,000
Highest paying CityTrenton, NJSan Francisco, CA
Highest paying stateNew JerseyWashington
Best paying companyAppleBoston Consulting Group
Best paying industryTechnologyFinance

Differences between communications program manager and marketing communications manager education

There are a few differences between a communications program manager and a marketing communications manager in terms of educational background:

Communications Program ManagerMarketing Communications Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Communications program manager vs marketing communications manager demographics

Here are the differences between communications program managers' and marketing communications managers' demographics:

Communications Program ManagerMarketing Communications Manager
Average age4539
Gender ratioMale, 36.3% Female, 63.7%Male, 32.3% Female, 67.7%
Race ratioBlack or African American, 11.3% Unknown, 5.4% Hispanic or Latino, 14.1% Asian, 5.1% White, 63.3% American Indian and Alaska Native, 0.9%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage14%10%

Differences between communications program manager and marketing communications manager duties and responsibilities

Communications program manager example responsibilities.

  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Implement process improvements and Medicare department reorganization that establish a foundation for improve member outcomes and satisfaction and increase product margins.
  • Develop and facilitate clinic QA visit process.
  • Include supporting beta and QA testing, authoring/reviewing product specifications, training and localization documentation.

Marketing communications manager example responsibilities.

  • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
  • Manage company's Facebook page and develop social media strategy.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Communications program manager vs marketing communications manager skills

Common communications program manager skills
  • Project Management, 11%
  • Program Management, 7%
  • PowerPoint, 5%
  • Public Health, 5%
  • Website Content, 4%
  • HR, 4%
Common marketing communications manager skills
  • Web Content, 8%
  • Marketing Campaigns, 7%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Press Releases, 5%
  • Facebook, 4%

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